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2. It is an abbreviation for Search Engine
Optimization
It is a step-by-step process to increase visibility
of a website on search engines and thereby
increasing traffic to a website
It aims to improve rankings for relevant
keywords in search engines
3. The process consists of different ways to
optimize a website
It is further classified into on-page and off-
page optimization
SEO
On-Page
Optimization
Off-Page
Optimization