WALKING THE WALK                    OF              SOCIAL MEDIA                             By: Jasmine ElnadeemThursday,...
Thursday, October 28, 2010
“ Communication is not ....Thursday, October 28, 2010
OR ....Thursday, October 28, 2010
BUTThursday, October 28, 2010
Is Social Media a Fad?                                      OR         Is it the biggest shift since the Industrial Revolu...
Welcome to the   RevolutionThursday, October 28, 2010
Thursday, October 28, 2010
Thursday, October 28, 2010
Years to reach 50 million users ..                             Radio: 38 years                              TV: 13 Years  ...
Thursday, October 28, 2010
people are in control..Thursday, October 28, 2010
Thursday, October 28, 2010
Word of MouthThursday, October 28, 2010
25% of search results for the World’s Top 20    largest brands are links to user-generated content.                       ...
Who do people (we) trust?                                               Nielsen 2010 Global Trust StudyThursday, October 2...
Thursday, October 28, 2010
Gen Y                             Baby Boomers           96% of them have joined a social networkThursday, October 28, 2010
Gen Y                                 Consider e-mail is ..                             Unfashionable and Outdated.Thursda...
In 2009:   Boston College               stopp ed distri buting e-mai l addre sses                to incom ing freshm en.Th...
2009: US Department of Education study revealed that on average, online students out performed those receiving face-to-fac...
1 in 6 higher education students        are enrolled in online curriculum.Thursday, October 28, 2010
Thursday, October 28, 2010
Thursday, October 28, 2010
Thursday, October 28, 2010
In social media you have to:                             - Listen                             - Exercise                  ...
Thursday, October 28, 2010
Thursday, October 28, 2010
Famous Platforms                              Twitter                              Facebook                  - Great for s...
Gerardo Obieta created a beautiful “Twitter on Paper” infographic based on statistics that Twitter                        ...
Thursday, October 28, 2010
YouTube                             is the 2nd largest                               Search engine                        ...
Thursday, October 28, 2010
There are over                             200,000,000 Blogs.     54% of bloggers post content or tweet daily.Thursday, Oc...
Thursday, October 28, 2010
Thursday, October 28, 2010
Thursday, October 28, 2010
Thursday, October 28, 2010
Location-based services 2nd in Gartners Top 10 Consumer Mobile Applications    Location-based services (LBS) form part of ...
According to an article found in the Wall Street Journal    Gowalla	  has	  approximately	  250,000	  users.	      It	  gr...
A study by RJMetrics reveals    “user and venue growth on Foursquare”          Foursquare has just over 1.9 Million users....
So                             Where are you?Thursday, October 28, 2010
Here you areThursday, October 28, 2010
Thursday, October 28, 2010
Thursday, October 28, 2010
Companies use social media to win Business                             * Source: 2009 Business.com Social Media Benchmarki...
Fortune 100 companies               How are they leveraging social media?Thursday, October 28, 2010
Universities Use Social Media to Connect    How a university embraced social media and scored               Millions in Yo...
Carnegie Mellon University             Location: Pittsburgh, PA             Industry: Higher education             Number ...
Carnegie Mellon           +         Web 2.0-focused web site redesign        Goal:      The campaign’s goal was to increas...
Tactics:       The university intended to highlight its professors, alumni,       students, and curriculum by launching a ...
Carnegie Mellon University                                                                        9/7/10 4:09 PM          ...
Youll likely find what you need on one of our many social media channels!Thursday, October 28, 2010
- Channel Views: 502,625                             - Total Upload Views: 16,301,973                             - Subscr...
15,222 people like thisThursday, October 28, 2010
iTunes U: The Business Tool You Arent Using (but should be)      iTunes U’s direct relationship with iTunes means podcasts...
4,743 Followers   370 listed   2,514 tweetsThursday, October 28, 2010
Thursday, October 28, 2010
Social media Success  What is Carnegie Mellon’s social media strategy?Thursday, October 28, 2010
The Carnegie Mellon University formula for social media success                             A one-of-a-kind university   -...
Twitter  Carnegie Mellon engages with students, answering questions, retweets.  Facebook  Uploads content to their Faceboo...
Do you still think that Social media is a fad?!!Thursday, October 28, 2010
KHAN ACADEMY                     E-Learning successThursday, October 28, 2010
With just a computer and a pen-tablet-mouse, one can educate the world! Even beer, the content  never goes old. My (or yo...
This is not the end                             It is just the Beginning!!                               So .. Are you Rea...
Jasmine ElnadeemThursday, October 28, 2010
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Walking The Walk

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Walking The Walk

  1. 1. WALKING THE WALK OF SOCIAL MEDIA By: Jasmine ElnadeemThursday, October 28, 2010
  2. 2. Thursday, October 28, 2010
  3. 3. “ Communication is not ....Thursday, October 28, 2010
  4. 4. OR ....Thursday, October 28, 2010
  5. 5. BUTThursday, October 28, 2010
  6. 6. Is Social Media a Fad? OR Is it the biggest shift since the Industrial Revolution?Thursday, October 28, 2010
  7. 7. Welcome to the RevolutionThursday, October 28, 2010
  8. 8. Thursday, October 28, 2010
  9. 9. Thursday, October 28, 2010
  10. 10. Years to reach 50 million users .. Radio: 38 years TV: 13 Years Internet: 4 Years Add 100 million users in less than 9 monthsThursday, October 28, 2010
  11. 11. Thursday, October 28, 2010
  12. 12. people are in control..Thursday, October 28, 2010
  13. 13. Thursday, October 28, 2010
  14. 14. Word of MouthThursday, October 28, 2010
  15. 15. 25% of search results for the World’s Top 20 largest brands are links to user-generated content. 34% of bloggers post opinions about products & brands.Thursday, October 28, 2010
  16. 16. Who do people (we) trust? Nielsen 2010 Global Trust StudyThursday, October 28, 2010
  17. 17. Thursday, October 28, 2010
  18. 18. Gen Y Baby Boomers 96% of them have joined a social networkThursday, October 28, 2010
  19. 19. Gen Y Consider e-mail is .. Unfashionable and Outdated.Thursday, October 28, 2010
  20. 20. In 2009: Boston College stopp ed distri buting e-mai l addre sses to incom ing freshm en.Thursday, October 28, 2010
  21. 21. 2009: US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction.Thursday, October 28, 2010
  22. 22. 1 in 6 higher education students are enrolled in online curriculum.Thursday, October 28, 2010
  23. 23. Thursday, October 28, 2010
  24. 24. Thursday, October 28, 2010
  25. 25. Thursday, October 28, 2010
  26. 26. In social media you have to: - Listen - Exercise - Engage - MeasureThursday, October 28, 2010
  27. 27. Thursday, October 28, 2010
  28. 28. Thursday, October 28, 2010
  29. 29. Famous Platforms Twitter Facebook - Great for short conversations - Easy for access to loyal fans - Crowdsourcing - Groups function useful - Support - Events - Marketing - Discussions - Knowledge network - Publish to the Stream - Idea generating - Engage people with “Rich Media” - Networking LinkedIn Blogging In/Out - Extremely valuable for business - Increasing functionality - Build a network through relationships - Increasing the credibility - More in-depth of knowledge on a - Building strong and vibrant business subject relationships - Conversations - Building trustThursday, October 28, 2010
  30. 30. Gerardo Obieta created a beautiful “Twitter on Paper” infographic based on statistics that Twitter CEO Evan Williams announced at last week’s Chirp Twitter conference in San FranciscoThursday, October 28, 2010
  31. 31. Thursday, October 28, 2010
  32. 32. YouTube is the 2nd largest Search engine in the World!Thursday, October 28, 2010
  33. 33. Thursday, October 28, 2010
  34. 34. There are over 200,000,000 Blogs. 54% of bloggers post content or tweet daily.Thursday, October 28, 2010
  35. 35. Thursday, October 28, 2010
  36. 36. Thursday, October 28, 2010
  37. 37. Thursday, October 28, 2010
  38. 38. Thursday, October 28, 2010
  39. 39. Location-based services 2nd in Gartners Top 10 Consumer Mobile Applications Location-based services (LBS) form part of context-aware services, a service that Gartner expects will be one of the most disruptive in the next few years. Gartner predicts that the LBS user base will grow globally from 96 million in 2009 to more than 526 million in 2012. LBS is ranked No. 2 in Gartner’s top 10 because of its perceived high user value and its influence on user loyalty. Its high user value is the result of its ability to meet a range of needs, ranging from productivity and goal fulfillment to social networking and entertainment.Thursday, October 28, 2010
  40. 40. According to an article found in the Wall Street Journal Gowalla  has  approximately  250,000  users.   It  grown  its  user  base  by  63%  in  the  last  month. its  had  100,000  photos  added  to  the  site  in  the  last  month  as  well.   Users  have  checked  in  at  170  countries  around  the  world. April 2010Thursday, October 28, 2010
  41. 41. A study by RJMetrics reveals “user and venue growth on Foursquare” Foursquare has just over 1.9 Million users. Foursquare is adding almost 10x as many new users per day as Gowalla and, despite a significantly larger base, has a daily percentage growth rate that is 75% higher than Gowalla’s. Currently, Foursquare has about 5.6 Million venues and Gowalla has 1.4 Million venues. July 2010Thursday, October 28, 2010
  42. 42. So Where are you?Thursday, October 28, 2010
  43. 43. Here you areThursday, October 28, 2010
  44. 44. Thursday, October 28, 2010
  45. 45. Thursday, October 28, 2010
  46. 46. Companies use social media to win Business * Source: 2009 Business.com Social Media Benchmarking StudyThursday, October 28, 2010
  47. 47. Fortune 100 companies How are they leveraging social media?Thursday, October 28, 2010
  48. 48. Universities Use Social Media to Connect How a university embraced social media and scored Millions in YouTube views?Thursday, October 28, 2010
  49. 49. Carnegie Mellon University Location: Pittsburgh, PA Industry: Higher education Number of employees: 4,000Thursday, October 28, 2010
  50. 50. Carnegie Mellon + Web 2.0-focused web site redesign Goal: The campaign’s goal was to increase the visibility of Carnegie Mellon online and increase brand awareness among students and alumni.Thursday, October 28, 2010
  51. 51. Tactics: The university intended to highlight its professors, alumni, students, and curriculum by launching a series of online videos. it also hoped to connect on a deeper and viral level with its 70,000 + alumni to help build the university’s presence and outreach, offline and online. “We recognized that we needed to engage with our intended audience on their terms,” said Marilyn Kail, assistant VP for marketing communications. “Prospective students are cynical about typical hard-sell marketing. They trust their peers. They appreciate entertainment. This is why social media marketing worked so well.”Thursday, October 28, 2010
  52. 52. Carnegie Mellon University 9/7/10 4:09 PM SEARCH QUICKLINKS: Academics Research Student Life Athletics About Us Prospective Students Current Students Faculty & Staff Alumni Parents & Family Corporate Visitors CARNEGIE MELLON UNIVERSITY 5000 FORBES AVENUE PITTSBURGH, PA 15213 CARNEGIE MELLON HOME | CAREERS AT CARNEGIE MELLON | CONTACT USThursday, October 28, 2010
  53. 53. Youll likely find what you need on one of our many social media channels!Thursday, October 28, 2010
  54. 54. - Channel Views: 502,625 - Total Upload Views: 16,301,973 - Subscribers: 12,948 - Joined: November 16, 2007Thursday, October 28, 2010
  55. 55. 15,222 people like thisThursday, October 28, 2010
  56. 56. iTunes U: The Business Tool You Arent Using (but should be) iTunes U’s direct relationship with iTunes means podcasts can be watched or listened to through a computer or can be taken anywhere with an iPod or an iPhone.Thursday, October 28, 2010
  57. 57. 4,743 Followers 370 listed 2,514 tweetsThursday, October 28, 2010
  58. 58. Thursday, October 28, 2010
  59. 59. Social media Success What is Carnegie Mellon’s social media strategy?Thursday, October 28, 2010
  60. 60. The Carnegie Mellon University formula for social media success A one-of-a-kind university - You cannot control the conversation but you can participate in it. - Enabling collaboration among your organization’s stakeholders can result in powerful outcomes. encourage communication and forwarding of content to extend the reach of your message. - Hope for the unexpected. If that does happen, take full advantage; for example, Carnegie Mellon sub- sequently adjusted its youTube channel homepage by placing the successful video front and center. - Messaging needs to be Genuine and engaging; it cannot be ad- speak or otherwise be contrived.Thursday, October 28, 2010
  61. 61. Twitter Carnegie Mellon engages with students, answering questions, retweets. Facebook Uploads content to their Facebook page such as:Videos, Photos, Blog posts. They invite the students and alumni to events. Fans have a place to open a discussion and comment. YouTube Over 12,948 people subscribe to Carnegie Mellon Youtube channel. They upload videos for the lectures as well as informational videos. They also upload videos showing their history and events. flickr They share the best photos of Carnegie Mellon. They also encourage their students to share pictures says something about Carnegie Mellon, advising them to avoid personal photos. iTunes U They upload educational materials such as lectures, inspiring short movies and make them available for students.  Professors also create customized podcasts of lectures.  Materials can be downloaded for free to any iPod or iPhone, or listened to on a computer with iTunes. LinkedIn They have Alumni group as which is an ideal place to manage their professional community based on common interest, experience, and goals.Thursday, October 28, 2010
  62. 62. Do you still think that Social media is a fad?!!Thursday, October 28, 2010
  63. 63. KHAN ACADEMY E-Learning successThursday, October 28, 2010
  64. 64. With just a computer and a pen-tablet-mouse, one can educate the world! Even beer, the content never goes old. My (or your) great-great-great grandchildren could learn from the very same videos! - The Khan Academy is a not-for-profit educational organization created and sustained by Salman Khan. - Mission: "Providing a high quality education to anyone, anywhere". - The Academy supplies a free online collection of more than 1,600 videos on mathematics, science, history, and economics. - Vision: He has a vision of turning the academy into a charter school: This could be the DNA for a physical school where students spend 20 percent of their day watching videos and doing self-paced exercises and the rest of the day building robots or painting pictures or composing music or whatever. Bill Gates the newest fan of Sal Khan.. “This guy is amazing”, "It is awesome how much he has done with very little in the way of resources." Gates said.Thursday, October 28, 2010
  65. 65. This is not the end It is just the Beginning!! So .. Are you Ready??Thursday, October 28, 2010
  66. 66. Jasmine ElnadeemThursday, October 28, 2010
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