Walking The Walk
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Walking The Walk






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Walking The Walk Walking The Walk Presentation Transcript

  • WALKING THE WALK OF SOCIAL MEDIA By: Jasmine ElnadeemThursday, October 28, 2010
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  • “ Communication is not ....Thursday, October 28, 2010 View slide
  • OR ....Thursday, October 28, 2010 View slide
  • BUTThursday, October 28, 2010
  • Is Social Media a Fad? OR Is it the biggest shift since the Industrial Revolution?Thursday, October 28, 2010
  • Welcome to the RevolutionThursday, October 28, 2010
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  • Years to reach 50 million users .. Radio: 38 years TV: 13 Years Internet: 4 Years Add 100 million users in less than 9 monthsThursday, October 28, 2010
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  • people are in control..Thursday, October 28, 2010
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  • Word of MouthThursday, October 28, 2010
  • 25% of search results for the World’s Top 20 largest brands are links to user-generated content. 34% of bloggers post opinions about products & brands.Thursday, October 28, 2010
  • Who do people (we) trust? Nielsen 2010 Global Trust StudyThursday, October 28, 2010
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  • Gen Y Baby Boomers 96% of them have joined a social networkThursday, October 28, 2010
  • Gen Y Consider e-mail is .. Unfashionable and Outdated.Thursday, October 28, 2010
  • In 2009: Boston College stopp ed distri buting e-mai l addre sses to incom ing freshm en.Thursday, October 28, 2010
  • 2009: US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction.Thursday, October 28, 2010
  • 1 in 6 higher education students are enrolled in online curriculum.Thursday, October 28, 2010
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  • In social media you have to: - Listen - Exercise - Engage - MeasureThursday, October 28, 2010
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  • Famous Platforms Twitter Facebook - Great for short conversations - Easy for access to loyal fans - Crowdsourcing - Groups function useful - Support - Events - Marketing - Discussions - Knowledge network - Publish to the Stream - Idea generating - Engage people with “Rich Media” - Networking LinkedIn Blogging In/Out - Extremely valuable for business - Increasing functionality - Build a network through relationships - Increasing the credibility - More in-depth of knowledge on a - Building strong and vibrant business subject relationships - Conversations - Building trustThursday, October 28, 2010
  • Gerardo Obieta created a beautiful “Twitter on Paper” infographic based on statistics that Twitter CEO Evan Williams announced at last week’s Chirp Twitter conference in San FranciscoThursday, October 28, 2010
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  • YouTube is the 2nd largest Search engine in the World!Thursday, October 28, 2010
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  • There are over 200,000,000 Blogs. 54% of bloggers post content or tweet daily.Thursday, October 28, 2010
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  • Location-based services 2nd in Gartners Top 10 Consumer Mobile Applications Location-based services (LBS) form part of context-aware services, a service that Gartner expects will be one of the most disruptive in the next few years. Gartner predicts that the LBS user base will grow globally from 96 million in 2009 to more than 526 million in 2012. LBS is ranked No. 2 in Gartner’s top 10 because of its perceived high user value and its influence on user loyalty. Its high user value is the result of its ability to meet a range of needs, ranging from productivity and goal fulfillment to social networking and entertainment.Thursday, October 28, 2010
  • According to an article found in the Wall Street Journal Gowalla  has  approximately  250,000  users.   It  grown  its  user  base  by  63%  in  the  last  month. its  had  100,000  photos  added  to  the  site  in  the  last  month  as  well.   Users  have  checked  in  at  170  countries  around  the  world. April 2010Thursday, October 28, 2010
  • A study by RJMetrics reveals “user and venue growth on Foursquare” Foursquare has just over 1.9 Million users. Foursquare is adding almost 10x as many new users per day as Gowalla and, despite a significantly larger base, has a daily percentage growth rate that is 75% higher than Gowalla’s. Currently, Foursquare has about 5.6 Million venues and Gowalla has 1.4 Million venues. July 2010Thursday, October 28, 2010
  • So Where are you?Thursday, October 28, 2010
  • Here you areThursday, October 28, 2010
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  • Companies use social media to win Business * Source: 2009 Business.com Social Media Benchmarking StudyThursday, October 28, 2010
  • Fortune 100 companies How are they leveraging social media?Thursday, October 28, 2010
  • Universities Use Social Media to Connect How a university embraced social media and scored Millions in YouTube views?Thursday, October 28, 2010
  • Carnegie Mellon University Location: Pittsburgh, PA Industry: Higher education Number of employees: 4,000Thursday, October 28, 2010
  • Carnegie Mellon + Web 2.0-focused web site redesign Goal: The campaign’s goal was to increase the visibility of Carnegie Mellon online and increase brand awareness among students and alumni.Thursday, October 28, 2010
  • Tactics: The university intended to highlight its professors, alumni, students, and curriculum by launching a series of online videos. it also hoped to connect on a deeper and viral level with its 70,000 + alumni to help build the university’s presence and outreach, offline and online. “We recognized that we needed to engage with our intended audience on their terms,” said Marilyn Kail, assistant VP for marketing communications. “Prospective students are cynical about typical hard-sell marketing. They trust their peers. They appreciate entertainment. This is why social media marketing worked so well.”Thursday, October 28, 2010
  • Carnegie Mellon University 9/7/10 4:09 PM SEARCH QUICKLINKS: Academics Research Student Life Athletics About Us Prospective Students Current Students Faculty & Staff Alumni Parents & Family Corporate Visitors CARNEGIE MELLON UNIVERSITY 5000 FORBES AVENUE PITTSBURGH, PA 15213 CARNEGIE MELLON HOME | CAREERS AT CARNEGIE MELLON | CONTACT USThursday, October 28, 2010
  • Youll likely find what you need on one of our many social media channels!Thursday, October 28, 2010
  • - Channel Views: 502,625 - Total Upload Views: 16,301,973 - Subscribers: 12,948 - Joined: November 16, 2007Thursday, October 28, 2010
  • 15,222 people like thisThursday, October 28, 2010
  • iTunes U: The Business Tool You Arent Using (but should be) iTunes U’s direct relationship with iTunes means podcasts can be watched or listened to through a computer or can be taken anywhere with an iPod or an iPhone.Thursday, October 28, 2010
  • 4,743 Followers 370 listed 2,514 tweetsThursday, October 28, 2010
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  • Social media Success What is Carnegie Mellon’s social media strategy?Thursday, October 28, 2010
  • The Carnegie Mellon University formula for social media success A one-of-a-kind university - You cannot control the conversation but you can participate in it. - Enabling collaboration among your organization’s stakeholders can result in powerful outcomes. encourage communication and forwarding of content to extend the reach of your message. - Hope for the unexpected. If that does happen, take full advantage; for example, Carnegie Mellon sub- sequently adjusted its youTube channel homepage by placing the successful video front and center. - Messaging needs to be Genuine and engaging; it cannot be ad- speak or otherwise be contrived.Thursday, October 28, 2010
  • Twitter Carnegie Mellon engages with students, answering questions, retweets. Facebook Uploads content to their Facebook page such as:Videos, Photos, Blog posts. They invite the students and alumni to events. Fans have a place to open a discussion and comment. YouTube Over 12,948 people subscribe to Carnegie Mellon Youtube channel. They upload videos for the lectures as well as informational videos. They also upload videos showing their history and events. flickr They share the best photos of Carnegie Mellon. They also encourage their students to share pictures says something about Carnegie Mellon, advising them to avoid personal photos. iTunes U They upload educational materials such as lectures, inspiring short movies and make them available for students.  Professors also create customized podcasts of lectures.  Materials can be downloaded for free to any iPod or iPhone, or listened to on a computer with iTunes. LinkedIn They have Alumni group as which is an ideal place to manage their professional community based on common interest, experience, and goals.Thursday, October 28, 2010
  • Do you still think that Social media is a fad?!!Thursday, October 28, 2010
  • KHAN ACADEMY E-Learning successThursday, October 28, 2010
  • With just a computer and a pen-tablet-mouse, one can educate the world! Even beer, the content never goes old. My (or your) great-great-great grandchildren could learn from the very same videos! - The Khan Academy is a not-for-profit educational organization created and sustained by Salman Khan. - Mission: "Providing a high quality education to anyone, anywhere". - The Academy supplies a free online collection of more than 1,600 videos on mathematics, science, history, and economics. - Vision: He has a vision of turning the academy into a charter school: This could be the DNA for a physical school where students spend 20 percent of their day watching videos and doing self-paced exercises and the rest of the day building robots or painting pictures or composing music or whatever. Bill Gates the newest fan of Sal Khan.. “This guy is amazing”, "It is awesome how much he has done with very little in the way of resources." Gates said.Thursday, October 28, 2010
  • This is not the end It is just the Beginning!! So .. Are you Ready??Thursday, October 28, 2010
  • Jasmine ElnadeemThursday, October 28, 2010