After April 2012, Google Penguin changed the way we do SEO and link building. Even more changes came with the last update which made Penguin 4.0 part of Google’s Core Algorithm. Penguin 4.0 can detect changes in your backlink profile with every re-crawl. This means that you need to look at your backlink profile on a regular basis. You have to find and disavow all the bad links and make Google take notice of the links in your disavow file faster.

1. Christoph C. Cemper
5 years of Google Penguin

2. IT‘S GREAT TO BE HERE AGAIN

3. Orange Jacket and SEO

4. GOOGLE PENGUIN
QUICK INTRO
1

5. GOOGLE PENGUIN IS AN
AUTOMATED LINK SPAM FIGHTER
It changed SEO forever.

6. A GOOGLE PENGUIN PENALTY
LOOKS LIKE THIS
a 99%
TRAFFIC DROP
hurts

7. THIS CAN ALSO MEAN A
GOOGLE PENGUIN PENALTY
Link Detox Risk®

8. 33% OF THE SEOs WE ASKED
ALREADY FACED A PENALTY
20% are not
even sure

9. PENGUIN 4.0 CAN HIT ANY TIME
GET RID OF THE RISKY LINKS

10. WHAT’S NEW IN
GOOGLE PENGUIN 4.0
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11. GOOGLE PENGUIN 4.0
“Real-Time“
= Google Penguin 4.0
can hit any time…
watch out for
Negative SEO.

12. GOOGLE PENGUIN 4.0
“Granular Effects“
= specific Filter for
Directories
Sub-pages
Keywords

13. GOOGLE PENGUIN 4.0
Faster Recovery
= Penguin’s data is
refreshed with
every re-crawl

14. WHAT SEOs NEED TO DO
IN THE REAL-TIME PENGUIN ERA
3

15. COLLECT, RE-CRAWL & ANALYZE
ALL THE BACKLINK DATA YOU CAN

16. DON’T JUST LOOK AT ONE SLICE

17. REALLY?
ALL THE BACKLINKS?

18. NOT A “TOP-LEVEL APPROACH”

19. LinkResearchTools April 2017
20x More Links
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20. JUST THINK ABOUT
ALL THE NEGATIVE SEO OUT THERE

21. AND THINK ABOUT
THE OLD LINKS YOU NEVER REMOVED
They are still part of your backlink profile.

22. ALSO THINK ABOUT THE
REDIRECTS WHICH PASS PENALTIES

23. GET RID OF ALL THE RISKY LINKS
TO AVOID A PENALTY

24. YOU STILL NEED TO DISAVOW &
YOU MUST DO IT VERY OFTEN

25. HALF OF THE SEOs WE ASKED
IGNORE THE DISAVOW PART

27. HALF OF THE SEOs WHO DISAVOW
RISKY LINKS, WAIT
FOR GOOGLE TO RE-CRAWL THEM

29. THIS IS ALL WRONG
WAITING CAN TAKE FOREVER
Let Google know about the links you disavowed.

30. BECAUSE…

31. YOU CAN RECOVER EVEN IN 3 DAYS
WITH Link Detox Boost (BOOST)
It makes your disavow file work faster.

32. DON’T SIT BACK & RELAX
THE REAL-TIME PENGUIN IS HERE

33. GETTING RISKY BACKLINKS?
IS THAT EVEN POSSIBLE?

34. MONITOR NEW BACKLINKS &
ALWAYS DO PROACTIVE DISAVOWS

35. MONITOR IMPORTANT FOLDERS
OR PAGES EVERY DAY
Google Penguin 4.0 can affect
only a part of a website.

36. DOUBLE-CHECK
YOUR OLD DISAVOW FILE
You will find some great links in there.

37. LINK UN-DISAVOW
IS A GREAT WAY TO BUILD LINKS
You will find some great links in there.

38. …AND SPEAKING ABOUT LINKS
DID YOU KNOW…

39. HOW SEOs NEED TO BUILD LINKS
IN THE REAL-TIME PENGUIN ERA
4

41. Google‘s John Müller

42. Links still No#1 Ranking Factor
March 2016

44. YOU NEED TO GO FOR THE
HIGH-TRUST LINKS

45. LAUNCH A SCHOLARSHIP CONTEST
• ask for relevant content
• ask for a strong link as a
citation to your website
=
.edu link + relevant deep linking

46. CHECK WIKIPEDIA‘S DEAD LINKS
REPLACE BROKEN LINKS YOU FIND
ON WIKIPEDIA
Wikipedia link = HIGH TRUST

47. YOU HAVE TO LOOK AT YOUR
COMPETITORS

48. GO FOR STRONG & LOW-RISK LINKS

49. GO FOR THEIR COMMON BACKLINKS

50. GO FOR THE LINKS YOU‘RE MISSING

51. HAVE THEM LINK TO YOU (INDIRECTLY)

52. MONITOR THEIR NEW LINKS

53. HOW TO FIND MORE GREAT
LINK BUILDING OPPORTUNITIES

54. DISCOVER GREAT WEBSITES

55. CHECK THE IMPACT OF NEW LINKS

56. RECOVER LOST LINKS

57. FIND AND FIX POWERFUL 404s

60. WE SOLVE THE
“LINK DATA PUZZLE”
and show a 360-degree
view of your backlink
profile.

61. COMBINE AND ANALYZE LINK DATA
FROM 24 LINK SOURCES

62. BROWSER EXTENSIONS

63. Link Redirect Trace
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64. Link Research SEO Toolbar
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65. LRT Power*Trust
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66. A few clients

67. A few clients

68. A few clients

69. Certification Program

70. We Are Hiring!

71. ASK ME ANYTHING