Small businesses don't always have time to invest in social media, but it's important to claim locations and post enough so people know that you still exist and are ready for business.

1. Social Media for Busy
Small Businesses
Craig Backus, Marketing Director
DRKM Strategies
@CraigBackus

2. Why The Internet?
•Generate Leads
• New customers don't know who you are, but are looking
for your products or services.
•Build Credibility
• A prospective customer that is aware of who you are,
but is looking for confirmation they should use you to
solve their current want or need.
• Credibility is built for the business, and for the business
owner. Keep both areas in mind as you build your
personal brand and business brand.

3. Social Media Growth

4. Social Media Platforms
•Costs
• Most platforms are free to enter, and have free and paid
options for promotion.
•Ownership
• Make sure the business owner is the ADMIN or OWNER
for each platform.
•Recovery
• Use an e-mail address YOU control for recovery. Never
allow a subordinate to use an abccompany@gmail.com
address, use marketing@abccompany.com or
social@abccompany.com

5. Minimum Presence
•Facebook
•LinkedIn
•Google+
•Yelp
•SaveLocalNow for HEB Chamber
Members

6. Next Level
•Twitter
• Skews younger, limited information, searchable.
•Instagram
• Very visual, but not as shareable.
• Examples: Tattoo Shop, Paint Parties, Hair Stylists
•Pinterest
• Very shareable, skews more toward women
• Examples: Home Remodeler, Custom Furniture, Events

7. Hashtags
•Used on Most Platforms
•Connects common ideas
•#HEBChamber
•Relevant, Unique, Event driven

8. Action
•Claim profiles
• Normalize to Google Maps, CRITICAL to make sure NAP is
consistent everywhere. Name, Address, Phone
•Post Once per Week
• Facebook, Google+, LinkedIn Business
• Hootsuite: Free tool for 3 profiles - $9.99 for 50
•Monitor Notifications
• Apps for Mobile, and e-mails must be monitored by
someone.
• Respond to ALL reviews, good or bad.

9. Review Results
•Analytics and Insights
• Google Analytics to see where traffic is coming from.
• Facebook Insights
• This report shows reach, engagement and more.
• Google My Business
• This report shows search results, phone and direction requests.
• LinkedIn Shows Activity

10. Online Directories
Directory URL Personal Company
Google My Business https://www.google.com/business/ X
Bing Places https://www.bingplaces.com/ X
Yahoo! Local https://search.yahoo.com/ X
LinkedIn https://www.linkedin.com/ X X
Facebook https://www.facebook.com/ X X
Yelp https://biz.yelp.com/ X X
Foursquare http://business.foursquare.com/ X
Acxiom https://mybusinesslistingmanager.myacxiom.com/ X
Factual https://www.factual.com/contact#update_add_business X
Infogroup https://www.expressupdate.com/ X
Localeze https://www.neustarlocaleze.biz/directory/us X

11. Craig Backus
817.600.5701
Facebook: https://www.facebook.com/craigbackus
Twitter: https://twitter.com/craigbackus
LinkedIn: https://www.linkedin.com/in/craigbackus
Homepage: https://www.craigbackus.com
Instagram: http://instagram.com/craigbackus
Google+: https://plus.google.com/+craigbackus