Can Social Media Listening Really Make a Difference For My Business?

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Can Social Media
Listening Really
Make a Difference
For My Business?
Written by Tatyana Mournier

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If you are online in any capacity, from having
a social media account of your own to having
a fully-fledged website for your business,
you need to be listening to what people are
saying about your business online.
What they say, even if it is far away from
your business, matters.

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Out there in the world, people are posting
statuses, pictures, checking in, using hashtags,
and more that relate back to your business.
Do you know what they are saying and why
they are saying it?

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What does SOCIAL MEDIA LISTENING
mean?

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Social media listening means looking for people
who are talking about your business in one form
or another and seeing what they are saying about
you.
It also means listening to what people are saying
about your industry and your competitors on
social media.

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Everywhere online, but on social media especially,
you are opening the door for a conversation.
If you are just shouting into the void, you are not
using social media properly.

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You should want to be part of the
conversation—this is how you’ll get noticed.
But it can only really be a conversation if you
are paying attention to what other people
are saying and are responding to it just as
much as you are just adding your two cents
to a topic.

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How do I know what people are
saying about me on social media?

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In order to be able to listen to your customers, you have to know how to find what
they are saying.
There are lots of ways to this, the first being to simply search for it. When was the last
time you ran a google search about your business?
This is the very first place you should start. You might just find people who are
tweeting and posting about you, in addition to publications that have written about
you.

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The second place to look is on your social media page itself.
This is where people will likely come to ask questions and leave comments.
It’s important to pay attention to what people say on your social media accounts, as this
will reflect back onto your business even if you didn’t actually say it yourself.
Answer questions quickly and appropriately, shut down bullying or any other
unacceptable behavior, and make note of trends you notice in comments or questions.

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A third place to see what people are saying about you? Review websites.
These used to be just for restaurants, but just about every business is now getting the
review treatment.
If someone else has created a listing for you, claim it and pay attention to what
people are saying about you on these sites.

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Another great place to look is in relevant hashtags.
You might search a hashtag that is directly related to your business, or you might just
want to look at hashtags that are relevant to your industry.

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While you might not be specifically mentioned in these tweets and posts, this is still a
good way to see what people are talking about in your industry.
You can get involved in the conversation, glean an understanding of what your
customers are concerned about, and make sure that you know what the cool kids are
talking about.

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You might also want to consider setting up a monitoring tool. There are lots to choose
from, the most basic being Google Alerts.
These tools allow you to choose a specific topic that you want to be informed about, and
then all you have to do is to check the tool to see what is being talked about in relation to
that topic.
In addition to Google Alerts, there is Social Mention, Mention, Talkwalker, and Hootsuite,
among others.

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Why bother with social listening?

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You aren’t just looking for information that
will make your marketing more effective.
You are looking for information that will
actually make you a more effective company.

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When you are tapped into the scuttlebutt of
your industry, you can provide better
products and services, are more sensitive to
the needs of your customers or clients, are
much better at customer service, and are
simply able to stay current.
When you listen to social media, you hear
what people are talking about right now,
allowing you to adapt to it and make sure
that you are prepared for oncoming changes.

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You’ll find your own roadblocks, find areas that you can celebrate, find new
opportunities for marketing or simply improve how you handle your customer
questions or complaints via social media.
These are all worthy goals that can be accomplished by upping your social media
listening game.

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Author: Tatyana Mournier
Tatyana Mournier is an over-caffeinated content
writer, and proud Floridian. A Tampa native and
die-hard Buccaneers fan, Tatyana is passionate
about creating professional content that’s
informative and educational for small business
owners. When she’s not researching the latest tech
and business trends, she’s often found in
downtown Tampa enjoying some vegetarian
cuisine.

Can Social Media Listening Really Make a Difference For My Business?

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Can Social Media Listening Really Make a Difference For My Business?