If you're like a lot of company owners, you may relate to the end of the year as a chance to actuall...

1. Get Those Ducks In A Row For That New Year
If you're like a lot of company owners, you may relate to the end of the year as a chance to
actually get a couple of extra days off. I have to admit, I really feel like this myself. Though, actually,
I more feel like it's a couple of days where clients aren't calling that I can have some time to reflect
on my own tasks, business growth, and company direction for the next year.
Exactly what should you be thinking of this year?
Your Website Subject/Topical Construction
How long ago did you in fact build your website? Was it developed by a business that's familiar
with SEO? How is it ranking total? Those are all sort of big questions. We have seen more than our
share of beautiful websites that couldn't rank for ice sales in the middle of a oppressively hot desert.
All too often, that's a case where your web designer/web designer is worrying more about the visual
appeals of your web site than they are the functionality and how the online search engine will see it.
To be totally reasonable, Google will certainly tell you that customer experience is and need to be
the very first priority and everything else will certainly form behind that. That's sort of a sensible
statement to some extent. There are a lot of finer points of building though that can induce Google
to provide the same material much better positions depending upon website structure, keywords
selected, word densities and more. I've seen some truly incredible content in the past that Google
will never, ever show in a usable, search engine result sort of way. Since it's not truly as good as I
think? No, because it's on a site that will never ever see the light of day. The website doesn't have
adequate supporting content, it's on the incorrect KIND of website or any number of other things.
The one best thing you can do when you have a brand-new web site is to make sure you either
get somebody that DOES SEO or at a minimum can speak with your SEO person in the structuring
stage. If you only have a 5-10 page site, it most likely will not be a big thing for your search expert to
return and straighten things properly, but when you start getting into larger websites with multiple
classifications/ silos, you truly need to begin with a good base. If you do not, you'll have a quagmire
in a couple of months.
Mobile-Friendly
If you have done a quick search on your smartphone recently, you could have discovered in
Google results the little phrase "mobile-friendly." This does not appear on computer system searches
on your desktop at this point.
This angle does go rather hand in hand with the site construction above, however is more of
the technical aspect and display. The discussion layer of your web site is playing a growing number
of a part in your positions. I do not assert to have the inside track with Google, however if they're
keeping an eye on it, then it's either currently playing a part in your positions or is about to be
playing a part. I didn't test it exhaustively, but for the 3 searches I did to test this out, about half the

2. 1st page websites said "mobile-friendly" alongside their listing. Did they get a boost because of
being mobile-friendly? Difficult to say. On the terms that I understand very well, I have not seen any
kind of enormous change. Possibly some subtle boosts.
Then once more, there's another option particularly for small format gadgets - a mobile
internet site period. We tested some mobile site builders out as a control thing to see how they
performed. If you have not attempted something, then how will you ever be positioned to judge it? I
personally was not keen on the stripped down info on the builders that we tried. Did they perform
any better? We checked for a couple months with one package and a mobile website. We
experienced good traffic however it would be hard to state that it really had anything to do with the
different mobile web site implementation. Our rankings did not enhance.
We're still fans of receptive themes themselves. IF your web site requires a transformation,
ensure you DO choose a responsive theme/construction. They look much better overall - even if you
DO end up utilizing a "mobile site", your website will look far better at all resolutions with some
responsive aspects in there. Because we such as WordPress, when you are utilizing that CMS, we
know you can quickly find a receptive style consisting of complimentary ones. Simply do it. Trust us.
Choose Which Terms You Want to Target This Year
If you need to put cash in your pocket as a small business, you need to determine where your
cash is going to originate from. Which clients? Which items? Which services?
Maybe you have a dozen services. Some of those have a good earnings margin and others don't.
Perhaps some of those that do not have the incredible revenue margin though DO handle to create a
great http://www2.getmapping.com/Products/Planning-Maps deal of money for you through sheer
volume. You don't wish to toss out the baby with the bathwater, but you definitely can start putting
more effort into promoting those services that DO make a greater revenue margin for you. As the
greater profit margin products begin ramping up, you really possibly can start being more choosey
with your service offerings.
Technically, how would you tackle it? From an SEO perspective, you begin concentrating on
recognized terms that correspond to those higher revenue margins. Basic as that. From your site
and social media to other marketing that you're doing, begin pushing on those more powerful
services. Discover the terms that are connected with those services. You can ask your SEO people to
carry out an analysis of the keywords or terms that represent higher profit items.
Start Now
Nothing mind-blowing right here, simply great ideas to obtain a grip on path for the brand-new
year. In case you are currently working on a direction or plan, perhaps add these on your list of
things to consider. If not, use them as a starting point. Wandering aimlessly around the world of web
marketing simply loses time and cash. And if you're a small company owner, you are most likely
already wishing you had more of both!

3. Here's to a fantastic 2015 for everyone!