Every entrepreneur needs to be able to give a quick and compelling elevator pitch. This lecture prepares students to give their elevator pitch next week for the idea they'd propose focusing on for the rest of the course.

1. Elevator Pitch
!
Sean Ammirati
Partner, BirchmereVentures
Adjunct Professor, Carnegie Mellon University
#CMULean

2. When do you give an
elevator pitch?
Selling Customers
http://www.flickr.com/photos/kt/2870894104/sizes/m/in/photostream/
Recruiting
http://www.flickr.com/photos/bas-boerman/4626058529/sizes/m/in/photostream/
Networking
http://www.flickr.com/photos/sjgadsby/5178368444/sizes/m/in/photostream/
Family
#CMULean

3. To Sound
Impromptu ...
... Takes
Rehearsing
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4. When people ask:
“What do you do?”
They want to know
what you do for
them.
#CMULean

5. For next week ...
• 90 seconds
• no media / slides
• a sample outline ...
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6. introduc)on
~
15
sec
Proposed Time ...
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7. problem
~
30
sec
introduc)on
~
15
sec
Proposed Time ...
#CMULean

8. Often can use ...
• a rhetorical question
• a story
• a provocative statistic
© Sean Ammirati, 2013

9. problem
~
30
sec
vision
~
30
sec
introduc)on
~
15
sec
Proposed Time ...
#CMULean

10. The Goodness Factor
!
At Least
3x
cheaper or better
#CMULean

11. problem
~
30
sec
vision
~
30
sec
where
are
you?
~
15
sec
introduc)on
~
15
sec
Proposed Time ...
#CMULean

12. Where are you?
Validated Learnings
!
!
!
!
!
Unvalidated Assumptions
- Shown 5 people
prototype
- Done a landing
page
- etc ...
- People will pay
$x / month
- They will invite
2 friends on
average
- etc ...
#CMULean

13. Don’t be afraid to be
creative!
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14. seanammirati.com
!
@SeanAmmirati
#CMULean