Elevator Pitch - Lean Entrepreneurship Carnegie Mellon
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Elevator Pitch - Lean Entrepreneurship Carnegie Mellon

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Every entrepreneur needs to be able to give a quick and compelling elevator pitch. This lecture prepares students to give their elevator pitch next week for the idea they'd propose focusing on for ...

Every entrepreneur needs to be able to give a quick and compelling elevator pitch. This lecture prepares students to give their elevator pitch next week for the idea they'd propose focusing on for the rest of the course.

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Elevator Pitch - Lean Entrepreneurship Carnegie Mellon Elevator Pitch - Lean Entrepreneurship Carnegie Mellon Presentation Transcript

  • Elevator Pitch ! Sean Ammirati 
 Partner, BirchmereVentures Adjunct Professor, Carnegie Mellon University #CMULean
  • When do you give an elevator pitch? Selling Customers http://www.flickr.com/photos/kt/2870894104/sizes/m/in/photostream/ Recruiting http://www.flickr.com/photos/bas-boerman/4626058529/sizes/m/in/photostream/ Networking http://www.flickr.com/photos/sjgadsby/5178368444/sizes/m/in/photostream/ Family #CMULean
  • To Sound Impromptu ... ... Takes Rehearsing #CMULean
  • When people ask: “What do you do?” They want to know what you do for them. #CMULean
  • For next week ... • 90 seconds • no media / slides • a sample outline ... #CMULean
  • introduc)on                                                ~  15  sec Proposed Time ... #CMULean
  • problem                                                            ~  30  sec   introduc)on                                                ~  15  sec Proposed Time ... #CMULean
  • Often can use ... • a rhetorical question • a story • a provocative statistic © Sean Ammirati, 2013
  • problem                                                            ~  30  sec   vision                                                                        ~  30  sec   introduc)on                                                ~  15  sec Proposed Time ... #CMULean
  • The Goodness Factor ! At Least 3x cheaper or better #CMULean
  • problem                                                            ~  30  sec   vision                                                                        ~  30  sec   where  are  you?                                    ~    15  sec   introduc)on                                                ~  15  sec Proposed Time ... #CMULean
  • Where are you? Validated Learnings ! ! ! ! ! Unvalidated Assumptions - Shown 5 people 
 prototype - Done a landing page - etc ... - People will pay 
 $x / month - They will invite 2 friends on 
 average - etc ... #CMULean
  • Don’t be afraid to be creative! #CMULean
  • seanammirati.com ! @SeanAmmirati #CMULean