ASHFORD BUS 402 Entire Course (DQs, Critical Thinking Quiz, Assignment, and Final) PLEASE DOWNLOAD HEREBUS402 Strategic Management & Business Policy TutorialCourse Text: Marcus, A.A. (2011). Management Strategy: Achieving Sustained CompetitiveAdvantage (2nd ed.). New York: McGraw-Hill Irwin. ISBN: 9780078137129,bundled with case: Starbucks’ Global Quest 2006: Is the Best Yet to Come?Week OneRequired ReadingsChapter 1: Strategy BasicsChapter 2: External AnalysisChapter 3: Internal AnalysisDiscussionsWeek 1 - DQ1 - Environmental Changes- BUS402 Strategic Management &Business PolicyProvide an example of an industry or company that has changed its strategy overtime as environmental factors such as technology, competition, and consumerpreferences have changed. Explain the changes in environment and in theindustry’s or company’s evolving strategy.Week 2 - DQ2 - Vision and Mission - BUS402 Strategic Management & BusinessPolicyShare the vision and mission statement of your firm (or one with which you arefamiliar). How is that vision and mission statement communicated to employeesand the public? What is the role of the vision and mission statement in driving theactivities of the firm? If there is no vision and/or mission statement, discusspossible reasons why it is not clear.Week TwoRequired Readings
Chapter 4: Timing and PositioningChapter 5: Mergers, Acquisitions, and DivesturesDiscussionsWeek 2 - DQ1 - Components of External Environment - BUS402 StrategicManagement & Business PolicyWhat are the two most relevant externalities from Exhibit 2.6 for a firm with whichyou are familiar? Have these externalities made the industry in which the firmoperates more, or less, attractive to you as consumer? Explain your rationale.Week 2 - DQ2 - Components of Internal Analysis - BUS402 StrategicManagement & Business PolicyUsing “The Seven-S Framework” from pages 58-59 to examine a firm with whichyou are familiar and address how the firm stacks up in respect to the “qualities ofexcellence” list on page 59. Does alignment with this list help explain why the firmis currently successful or unsuccessful (use any metric you think is appropriate tojudge success)?AssignmentsWeek 2 - Assignments - S.W.O.T. Analysis - BUS402 Strategic Management &Business PolicyWatch the video, How to Perform a S.W.O.T. Analysis, and then conduct anS.W.O.T. analysis using the Starbucks’ Global Quest 2006: Is the Best Yet toCome? case provided in the Course Materials section of your course shell. Theanalysis should address the components of the organization’s environment(internal strengths and weaknesses, and external opportunities and threats),alternatives to consider, and your assessment of the quality of the decision madeby the company and/or your recommendation(s) for improvement. (NOTE: Thiswill become part of your final paper.) Your paper must be four to five pages inlength, incorporate at least two resources from the University’s Online Librarycollection, and be formatted according to APA style as outlined in the approvedAPA style guide.Week ThreeRequired ReadingsChapter 6: GlobalizationChapter 7: Innovation and EntrepreneurshipDiscussions
Week 3 - DQ1 - Market Positioning Strategies - BUS402 Strategic Management &Business PolicyChapter 4 addresses timing and positioning (or market niche) strategies. UsingExhibits 4.8 and 4.9 to assess a firm of your choice. What generic strategy is thisfirm employing? Are they using a combination approach? What are theadvantages/disadvantages of consciously using a generic strategy? Explain yourposition.Week 3 - DQ2 - Vertical Integration - BUS402 Strategic Management & BusinessPolicyIs your company vertically integrated? If so, is it fully, or partially, integrated? Ifnot, would such a move yield potentially high competitive rewards? Explain yourrationale. You can also use a past firm or one with which you are familiar.Respond to at least two of your fellow students’ posts.QuizCritical Thinking Quiz. This quiz consists of 25 multiple choice questions.Week FourRequired ReadingsChapter 8: Continuous ReinventionChapter 9: ImplementationDiscussionsWeek 4 - DQ1 - International Markets - BUS402 Strategic Management &Business PolicyWhat issues are likely to arise in a developing country when a global giant likeCoca-Cola begins operations there? What kinds of advantages does such anexpansion bring to the globalizing organization? Support your thoughts withresearch. Respond to at least two of your fellow students’ posts.Week 4 - DQ2 - Multi-business Corporations - BUS402 Strategic Management &Business PolicyConsider how a large diversified organization sets strategy. PepsiCo, forexample, has beverages (Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina,Dole,and tea and coffee through partnerships with Lipton and Starbucks) and foodcompanies (Frito Lay, Quaker, Sabritas, Gamesa, and Latin Americas Foods). Do
you think all the business units should have the same strategy, or should they beindependent and set their own strategies? Explain.Assignments - Not included in this tutorial at this time!Program Comprehensive Exam. Complete the comprehensive exam, which willtake approximately two hours and will be graded based on your score.Week FiveRequired ReadingsHusted, B., & Allen, D. (2007). Corporate social strategy in multinationalenterprises: Antecedents and value creation. Journal of Business Ethics, 74(4),345-361. Retrieved from ProQuest Database.This article is a study of corporate social responsibility (C.S.R.) as it is specificallyapplied to multinational firms, emphasizing the need for C.S.R. to be strategic inorder to create value.Dwyer, R.J. (2009). "Keen to be green" organizations: A focused rules approachto accountability. Management Decision, 47(7), 1200-1216. Retrieved fromProQuest Database.This article discusses a practical approach to businesses that incorporate greeninitiatives into their strategies.DiscussionsWeek 5 - DQ1 - Corporate Social Responsibility - BUS402 Strategic Management& Business PolicyThink of companies that are concerned not only with the bottom line, but also withbeing good corporate citizens. Share examples and the reasons why you thinkthese companies practice social responsibility.AssignmentsWeek 5 - Assignments - Final Case Study and Strategic Plan - BUS402 StrategicManagement & Business PolicyFinal ProjectThe final assignment for this course is a Final Case Study and Strategic Plan.The purpose of the Final Project is for you to culminate the learning achieved inthe course by describing your understanding and application of knowledge in thefield of Strategic Management & Business Policy through the analysis of a minicase. The Final Project represents 30% of the overall course grade.
Focus of the Final PaperRead the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case providedin the Course Materials section of your course shell. From the perspective of anexecutive with the firm, prepare a ten- to twelve- page, three-year strategicmanagement proposal to Starbuck’s managing board of directors. Your proposalmust be future-oriented and include an economic assessment, marketingassessment plan, a financial plan, an organizational structure recommendation,and supporting rationale. Use non-course materials to support your contentionsand incorporate pro-rata financial statements and supporting documentation. UseAPA style and submit your proposal to the instructor by the last day of class.