Get Found. Get Followed. Get Business.
             By Steve de Luca
      Certified Internet Marketing Consultant
       ...
social   media is basically a
  conversation
                social
                media
           hi            whats u...
• Set of Best Practices to:
  • Get your digital assets found on most
    popular, relevant social media sites
  • Blog, T...
• Just adding pages and pages
of content as an SEO strategy                 And I’m SMO.
doesn’t cut it anymore           ...
• Social Media Has:

Generat
   ed                    Helped us
qualified                rise in the
 leads               ...
Increase
             Promote
   Brand
             Products
Awareness

Promote     Get Indexed
Services     Quickly


   ...
•   Be Authentic, Transparent
•   Understand that Consumers Rule
•   Don’t Just Push Content
•   Follow, Listen, Learn
•  ...
• Social media sites = vertical search
  engines
• Keywords as tags
• Same aim as SEO >drive to corporate
  page



      ...
Cold Economy > Warm Personal Touch
  • Care




                                 Entire Contents © 2010-2011 by Steve de L...
Then: Text, some linking

Now: Videos, photos, podcasts, widgets, mash-ups,
  networking, reviewing, crowd sourcing…

Soci...
Then:
  • Hope/pray for good reviews
  • Ignore bad reviews
Now:
  • Move bad reviews off Page 1 (SEO)
  • Join, listen, c...
profile links to your blog

   Your blog links to your channel on

...which has a link to your Twitter stream

And your   ...
• Huge jump in global user base
   – 40%+ in the US the last 4 months: to 33.6 million
     unique visitors/mo.
• Facebook...
• Forrester Group on B2B:
  • 91% of buyers are consuming blogs, online
    video
  • 69% of them using social media for
 ...
Entire Contents © 2010-2011 by Steve de Luca
• WSI~the world’s largest internet marketing
  company in the world with 1500 consultants in
  87 countries
              ...
• Social Velocity: in R&D mode for 3 ½ years
• And, then piloted for 1 ½ years with
  companies such as Nickelodeon,
  Coc...
Test results prove Social
  Velocity on average
 outperforms Google Ad
Words by 25% (and up to
1200% for some clients!!)

...
Social Velocity the first ad network
 for, of and by real people. Social
 Velocity harnesses the power of
 the social medi...
Just about everyone…but prior to a full
  market campaign, Social Velocity will
  manage your risk with the 2 week Social
...
Social Velocity is a technology
   driven program that tests, validates, &
        optimizes campaign resources
    and ma...
•   Brand Awareness
•   New Product introductions
•   Special Offers/Promotions
•   Event Attendance
•   Website Traffic
•...
Every Social Velocity program starts with a Social
  Velocity Evaluation (SVE)
  – Two week in market LIVE test with real ...
• 2 Custom Fidget Designs ($1,500 value)
• A Yovia review with email capture ($250 value)
• A buzz blog with content ($1,5...
• Social Velocity uses the Yovia technology
  platform, sophisticated algorithms and analytics
  to develop the valuable S...
CTR:                  CTR:
0.40%                 0.33%
        Entire Contents © 2010-2011 by Steve de Luca
Entire Contents © 2010-2011 by Steve de Luca
Entire Contents © 2010-2011 by Steve de Luca
Orkut Blogger               Bebo
0.90% 0.45%                 0.45%

         Others
         11.71%


   Facebook
    18.9...
Channel     Impressions   Clicks                   CTR
  Blogs                     475                       -
 Fidgets   ...
• The Naked Brothers Band
   – 2,033% increase in YouTube ‘friends’ in a single year
   – www.natlalex.com rec’d more than...
Social Velocity is an industry leading
 program that has endured years of
 rigorous R&D & testing.

Yovia & WSI are proud ...
Steve de Luca
Certified Internet Marketing Consultant
  WSI E-Business Growth Partners
     sdeluca@wsiebizgrowth.com
    ...
Steve De Luca Social Media Update 2010
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Steve De Luca Social Media Update 2010

  1. 1. Get Found. Get Followed. Get Business. By Steve de Luca Certified Internet Marketing Consultant WSI E-Business Growth Partners July, 2010
  2. 2. social media is basically a conversation social media hi whats up? Entire Contents © 2010-2011 by Steve de Luca
  3. 3. • Set of Best Practices to: • Get your digital assets found on most popular, relevant social media sites • Blog, Twitter, FB effectively & efficiently - less time, more business benefits • Increase ROI on social media spend • Increase Search Engine Optimization (SEO) Entire Contents © 2010-2011 by Steve de Luca
  4. 4. • Just adding pages and pages of content as an SEO strategy And I’m SMO. doesn’t cut it anymore Hello. I’m SEO. • Social Media is the new way to take your SEO strategy to the next level • Social Media increases the number of high quality links & targeted traffic
  5. 5. • Social Media Has: Generat ed Helped us qualified rise in the leads search engines Entire Contents © 2010-2011 by Steve de Luca
  6. 6. Increase Promote Brand Products Awareness Promote Get Indexed Services Quickly Dominate The Search Engines
  7. 7. • Be Authentic, Transparent • Understand that Consumers Rule • Don’t Just Push Content • Follow, Listen, Learn • Blog or Die Entire Contents © 2010-2011 by Steve de Luca
  8. 8. • Social media sites = vertical search engines • Keywords as tags • Same aim as SEO >drive to corporate page Entire Contents © 2010-2011 by Steve de Luca
  9. 9. Cold Economy > Warm Personal Touch • Care Entire Contents © 2010-2011 by Steve de Luca
  10. 10. Then: Text, some linking Now: Videos, photos, podcasts, widgets, mash-ups, networking, reviewing, crowd sourcing… Social Media Success = Value-Rich Content: • Original • Sincere • Open-source Entire Contents © 2010-2011 by Steve de Luca
  11. 11. Then: • Hope/pray for good reviews • Ignore bad reviews Now: • Move bad reviews off Page 1 (SEO) • Join, listen, chat: explain, defend, disclose, fix Conversation about you is going on anyway! Entire Contents © 2010-2011 by Steve de Luca
  12. 12. profile links to your blog Your blog links to your channel on ...which has a link to your Twitter stream And your links to everything! Entire Contents © 2010-2011 by Steve de Luca
  13. 13. • Huge jump in global user base – 40%+ in the US the last 4 months: to 33.6 million unique visitors/mo. • Facebook pages > now "public profiles" for businesses vs. Facebook Groups • FB Events Use it or Lose it! • FB links in Search Results Entire Contents © 2010-2011 by Steve de Luca
  14. 14. • Forrester Group on B2B: • 91% of buyers are consuming blogs, online video • 69% of them using social media for business purposes • 55% of these decision-makers were in social networks such as LinkedIn.com Entire Contents © 2010-2011 by Steve de Luca
  15. 15. Entire Contents © 2010-2011 by Steve de Luca
  16. 16. • WSI~the world’s largest internet marketing company in the world with 1500 consultants in 87 countries AND • Yovia~a start up company funded by angel investors almost five years ago started purely to figure out how the Social Media revolution could be ‘packaged’ and quantified to grow businesses around the world Entire Contents © 2010-2011 by Steve de Luca
  17. 17. • Social Velocity: in R&D mode for 3 ½ years • And, then piloted for 1 ½ years with companies such as Nickelodeon, Coca~Cola (Dasani Water), NY Times • Yovia (developing company) approached WSI and is now available through the WSI network to small, medium & large businesses Entire Contents © 2010-2011 by Steve de Luca
  18. 18. Test results prove Social Velocity on average outperforms Google Ad Words by 25% (and up to 1200% for some clients!!) Entire Contents © 2010-2011 by Steve de Luca
  19. 19. Social Velocity the first ad network for, of and by real people. Social Velocity harnesses the power of the social media networks to grow your business and predicts your companies message to go viral!! Entire Contents © 2010-2011 by Steve de Luca
  20. 20. Just about everyone…but prior to a full market campaign, Social Velocity will manage your risk with the 2 week Social Velocity Evaluation (SVE). Ongoing campaign budgets start at $500/m Small businesses, large businesses, B2B, B2C even businesses without websites have reaped the benefits of Social Velocity!! Entire Contents © 2010-2011 by Steve de Luca
  21. 21. Social Velocity is a technology driven program that tests, validates, & optimizes campaign resources and makes a recommendation on how to use the social media networks to achieve your business building objectives Entire Contents © 2010-2011 by Steve de Luca
  22. 22. • Brand Awareness • New Product introductions • Special Offers/Promotions • Event Attendance • Website Traffic • Lead Generation And ultimately Sales & Revenue Goals with proven ROIs!!!! Entire Contents © 2010-2011 by Steve de Luca
  23. 23. Every Social Velocity program starts with a Social Velocity Evaluation (SVE) – Two week in market LIVE test with real people on the social media networks (first week on networks, 2nd week predicts the viral-ability of the campaign based on residual effect) – Campaign is custom-developed for your business and includes a landing page, a/b tested fidget ads, buzz content, blog, full paid ad campaign on the social networks ($8250 value for $1495) – Final social media strategy recommendation for rollout Entire Contents © 2010-2011 by Steve de Luca
  24. 24. • 2 Custom Fidget Designs ($1,500 value) • A Yovia review with email capture ($250 value) • A buzz blog with content ($1,500 value) • 150,000 minimum impressions ($500 value) • A custom landing page that delivers leads • Social Media Strategy ($4,500 value) _______________________________ Total Value: $8,250
  25. 25. • Social Velocity uses the Yovia technology platform, sophisticated algorithms and analytics to develop the valuable SVE final report which outlines your rollout campaign specifics – Which creative execution performed best (landing pages & fidgets) – Which message and/or call to action worked best – % budget allocation on which social media networks – Recommended monthly budget – CPA~forecasted cost of cost to acquire a new lead Entire Contents © 2010-2011 by Steve de Luca
  26. 26. CTR: CTR: 0.40% 0.33% Entire Contents © 2010-2011 by Steve de Luca
  27. 27. Entire Contents © 2010-2011 by Steve de Luca
  28. 28. Entire Contents © 2010-2011 by Steve de Luca
  29. 29. Orkut Blogger Bebo 0.90% 0.45% 0.45% Others 11.71% Facebook 18.92% MySpace 67.57% Entire Contents © 2010-2011 by Steve de Luca
  30. 30. Channel Impressions Clicks CTR Blogs 475 - Fidgets 6,569 24 .36% Paid 1,282,682 820 .06% Campaigns Social 281,700 48 .02% Networks Landing 868 - - Pages Organic 6,697 447 6.7% Total/Avg 1,571,819 1,814 0.1% Entire Contents © 2010-2011 by Steve de Luca
  31. 31. • The Naked Brothers Band – 2,033% increase in YouTube ‘friends’ in a single year – www.natlalex.com rec’d more than 14,000,000 page views in one year – 548% growth in website membership • JamsBio, Houston based start up – $20K full launch cost brought them from obscurity to one of the most influential music communities on the web – Bought by MTV – Helped launch Partnerships with Sony Records and Michael Jackson in the first month of operation – Utilized and recruited 200 ‘music writers’ and bloggers from around the world. <60 days, 2,000 pages of content created • POMA, regional Fleet Management Co – Impressions >1.5 mil for SVE (guaranteed 375,000) – CPA $45 for a high value new customer – Effectively reached extremely targeted decision makers Entire Contents © 2010-2011 by Steve de Luca
  32. 32. Social Velocity is an industry leading program that has endured years of rigorous R&D & testing. Yovia & WSI are proud to be able to offer this revolutionary and unique patent- pending program that truly takes the power of the social media networks and packages it into a system that drives businesses results~cost effectively!!! Entire Contents © 2010-2011 by Steve de Luca
  33. 33. Steve de Luca Certified Internet Marketing Consultant WSI E-Business Growth Partners sdeluca@wsiebizgrowth.com www.wsiebizgrowth.com M: (847)-648-8855
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