1. Get Found. Get Followed. Get Business.
By Steve de Luca
Certified Internet Marketing Consultant
WSI E-Business Growth Partners
July, 2010

2. social media is basically a
conversation
social
media
hi whats up?
Entire Contents © 2010-2011 by Steve de Luca

4. • Set of Best Practices to:
• Get your digital assets found on most
popular, relevant social media sites
• Blog, Twitter, FB effectively & efficiently -
less time, more business benefits
• Increase ROI on social media spend
• Increase Search Engine Optimization
(SEO) Entire Contents © 2010-2011 by Steve de Luca

5. • Just adding pages and pages
of content as an SEO strategy And I’m SMO.
doesn’t cut it anymore Hello. I’m SEO.
• Social Media is the new way
to take your SEO strategy to
the next level
• Social Media increases the
number of high quality links &
targeted traffic

6. • Social Media Has:
Generat
ed Helped us
qualified rise in the
leads search
engines
Entire Contents © 2010-2011 by Steve de Luca

7. Increase
Promote
Brand
Products
Awareness
Promote Get Indexed
Services Quickly
Dominate The
Search Engines

8. • Be Authentic, Transparent
• Understand that Consumers Rule
• Don’t Just Push Content
• Follow, Listen, Learn
• Blog or Die
Entire Contents © 2010-2011 by Steve de Luca

9. • Social media sites = vertical search
engines
• Keywords as tags
• Same aim as SEO >drive to corporate
page
Entire Contents © 2010-2011 by Steve de Luca

10. Cold Economy > Warm Personal Touch
• Care
Entire Contents © 2010-2011 by Steve de Luca

11. Then: Text, some linking
Now: Videos, photos, podcasts, widgets, mash-ups,
networking, reviewing, crowd sourcing…
Social Media Success = Value-Rich Content:
• Original
• Sincere
• Open-source
Entire Contents © 2010-2011 by Steve de Luca

12. Then:
• Hope/pray for good reviews
• Ignore bad reviews
Now:
• Move bad reviews off Page 1 (SEO)
• Join, listen, chat: explain, defend, disclose, fix
Conversation about you is going on anyway!
Entire Contents © 2010-2011 by Steve de Luca

13. profile links to your blog
Your blog links to your channel on
...which has a link to your Twitter stream
And your links to everything!
Entire Contents © 2010-2011 by Steve de Luca

14. • Huge jump in global user base
– 40%+ in the US the last 4 months: to 33.6 million
unique visitors/mo.
• Facebook pages > now "public profiles" for
businesses vs. Facebook Groups
• FB Events
Use it or Lose it!
• FB links in Search Results
Entire Contents © 2010-2011 by Steve de Luca

15. • Forrester Group on B2B:
• 91% of buyers are consuming blogs, online
video
• 69% of them using social media for
business purposes
• 55% of these decision-makers were in
social networks such as LinkedIn.com
Entire Contents © 2010-2011 by Steve de Luca

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17. • WSI~the world’s largest internet marketing
company in the world with 1500 consultants in
87 countries
AND
• Yovia~a start up company funded by angel
investors almost five years ago started purely to
figure out how the Social Media revolution could
be ‘packaged’ and quantified to grow businesses
around the world
Entire Contents © 2010-2011 by Steve de Luca

18. • Social Velocity: in R&D mode for 3 ½ years
• And, then piloted for 1 ½ years with
companies such as Nickelodeon,
Coca~Cola (Dasani Water), NY Times
• Yovia (developing company) approached
WSI and is now available through the WSI
network to small, medium & large
businesses
Entire Contents © 2010-2011 by Steve de Luca

19. Test results prove Social
Velocity on average
outperforms Google Ad
Words by 25% (and up to
1200% for some clients!!)
Entire Contents © 2010-2011 by Steve de Luca

20. Social Velocity the first ad network
for, of and by real people. Social
Velocity harnesses the power of
the social media networks to grow
your business and predicts your
companies message to go viral!!
Entire Contents © 2010-2011 by Steve de Luca

21. Just about everyone…but prior to a full
market campaign, Social Velocity will
manage your risk with the 2 week Social
Velocity Evaluation (SVE). Ongoing
campaign budgets start at $500/m
Small businesses, large businesses, B2B,
B2C even businesses without websites
have reaped the benefits of Social
Velocity!!
Entire Contents © 2010-2011 by Steve de Luca

22. Social Velocity is a technology
driven program that tests, validates, &
optimizes campaign resources
and makes a recommendation on how
to use the social media networks
to achieve your business building objectives
Entire Contents © 2010-2011 by Steve de Luca

23. • Brand Awareness
• New Product introductions
• Special Offers/Promotions
• Event Attendance
• Website Traffic
• Lead Generation
And ultimately Sales & Revenue Goals with
proven ROIs!!!!
Entire Contents © 2010-2011 by Steve de Luca

24. Every Social Velocity program starts with a Social
Velocity Evaluation (SVE)
– Two week in market LIVE test with real people on the
social media networks (first week on networks, 2nd
week predicts the viral-ability of the campaign based
on residual effect)
– Campaign is custom-developed for your business and
includes a landing page, a/b tested fidget ads, buzz
content, blog, full paid ad campaign on the social
networks ($8250 value for $1495)
– Final social media strategy recommendation for
rollout
Entire Contents © 2010-2011 by Steve de Luca

25. • 2 Custom Fidget Designs ($1,500 value)
• A Yovia review with email capture ($250 value)
• A buzz blog with content ($1,500 value)
• 150,000 minimum impressions ($500 value)
• A custom landing page that delivers leads
• Social Media Strategy ($4,500 value)
_______________________________
Total Value: $8,250

26. • Social Velocity uses the Yovia technology
platform, sophisticated algorithms and analytics
to develop the valuable SVE final report which
outlines your rollout campaign specifics
– Which creative execution performed best (landing
pages & fidgets)
– Which message and/or call to action worked best
– % budget allocation on which social media networks
– Recommended monthly budget
– CPA~forecasted cost of cost to acquire a new lead
Entire Contents © 2010-2011 by Steve de Luca

27. CTR: CTR:
0.40% 0.33%
Entire Contents © 2010-2011 by Steve de Luca

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30. Orkut Blogger Bebo
0.90% 0.45% 0.45%
Others
11.71%
Facebook
18.92%
MySpace
67.57%
Entire Contents © 2010-2011 by Steve de Luca

31. Channel Impressions Clicks CTR
Blogs 475 -
Fidgets 6,569 24 .36%
Paid 1,282,682 820 .06%
Campaigns
Social 281,700 48 .02%
Networks
Landing 868 - -
Pages
Organic 6,697 447 6.7%
Total/Avg 1,571,819 1,814 0.1%
Entire Contents © 2010-2011 by Steve de Luca

32. • The Naked Brothers Band
– 2,033% increase in YouTube ‘friends’ in a single year
– www.natlalex.com rec’d more than 14,000,000 page views in
one year
– 548% growth in website membership
• JamsBio, Houston based start up
– $20K full launch cost brought them from obscurity to one of the
most influential music communities on the web
– Bought by MTV
– Helped launch Partnerships with Sony Records and Michael
Jackson in the first month of operation
– Utilized and recruited 200 ‘music writers’ and bloggers from
around the world. <60 days, 2,000 pages of content created
• POMA, regional Fleet Management Co
– Impressions >1.5 mil for SVE (guaranteed 375,000)
– CPA $45 for a high value new customer
– Effectively reached extremely targeted decision makers
Entire Contents © 2010-2011 by Steve de Luca

33. Social Velocity is an industry leading
program that has endured years of
rigorous R&D & testing.
Yovia & WSI are proud to be able to offer
this revolutionary and unique patent-
pending program that truly takes the
power of the social media networks and
packages it into a system that drives
businesses results~cost effectively!!!
Entire Contents © 2010-2011 by Steve de Luca

34. Steve de Luca
Certified Internet Marketing Consultant
WSI E-Business Growth Partners
sdeluca@wsiebizgrowth.com
www.wsiebizgrowth.com
M: (847)-648-8855