Entreprenuer’S Guide To Doing Business Online
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Entreprenuer’S Guide To Doing Business Online

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Entreprenuer’S Guide To Doing Business Online Entreprenuer’S Guide To Doing Business Online Presentation Transcript

  • Presented by: Sherry DaRosa Entrepreneur's Guide to Doing Business Online A 3 Part Presentation Series
  • Overview
    • Benefits of Going online
    • What it takes to go online
    • The Planning Process – March 23, 2009
    • Developing a Marketing Strategy - TBA
    • Understanding Technology needs - TBA
    Presented by: Sherry DaRosa >>>
  • Only half of the nation’s small businesses were estimated to have their own websites
    • The cost of maintaining and online operation
    • Fear of technology and inexperience with online medium.
    • Perceptions of complicated set-up processes.
    >>> Presented by: Sherry DaRosa
    • Of small business that sell online, 64 percent said the internet has increased their revenues or sales.
    • 48 percent felt the internet helped to expand their geographic reach.
    • And 73 percent saved money by decreasing administrative costs.
    The Internet is increasing the number of potential customers, and it is also driving profitability. >>> Presented by: Sherry DaRosa
  • Setting up shop online takes passion and demands a high level of optimism.
    • Planning
    • Developing a Marketing Strategy
    • Understanding Technology Needs.
    >>> Presented by: Sherry DaRosa WHAT DOES IT TAKE TO GO ONLINE? Moving a business online doesn’t have to be an arduous process. To set up an online business, entrepreneurs should apply their passion and positive thinking to three key areas.
  • First and foremost, every small business owner needs a well-thought plan.
    • Does the web make sense for this business?
    • What will the business sell?
    • What are other companies doing?
    • What resources will you need?
    • Who is the target audience?
    • How far will you cast your net?
    • What about Shipping?
    • What are your customer service policies?
    >>> Presented by: Sherry DaRosa TOP 8 PLANNING QUESTIONS
  • Does the web make sense for this business?
    • Images and videos
    • Offer discounts
    • Customer service tools
    >>> For example a utility or service company’s product is largely intangible – You CAN… Presented by: Sherry DaRosa
  • What will the business sell?
    • Identify ideal markets and products to sell.
    • Tap a countertrend
    • Eat off a big guys plate
    • Switch to a niche
    • Borrow a business model.
    >>> Presented by: Sherry DaRosa
  • What are other companies doing?
    • Understand your competition
    • Use them to shape your store
    • Promotional offers and target audiences can help you stand out from the competitors
    • Differentiate, tailor to niche markets.
    >>> Presented by: Sherry DaRosa
  • The doors of an online business never close.
    • Hire someone dedicated to web management if the nature and size support it.
    • Hire temporary employees to help and bring them in periodically to make changes.
    • Outsource the development and design.
    • Use all-in-one service providers.
    • Secure strong technical support.
    >>> What resources will you need? Presented by: Sherry DaRosa
  • Younger generations shop differently… be aware of who your buyer is. >>> Every audience is unique, so merchants should tailor their marketing and communications in a way that connect consumers to their businesses. Who is the target audience? Presented by: Sherry DaRosa
  • It may turn out that the overseas market is the company’s very best sales opportunity.
    • Are you shipping only to North America?
    • Only Accept CAD funds?
    • Use services like paypal to make serving other countries easier.
    • Do not be afraid to build a bridge to overseas markets.
    >>> Presented by: Sherry DaRosa How far will you cast your net?
  • Shipping efficiency and pricing can be a major competitive advantage.
    • Will you absorb shipping fees?
    • Include it in your price?
    • Allow shipping calculators?
    • Do not try to profit from shipping charges.
    >>> Presented by: Sherry DaRosa What about Shipping?
  • Customer service is a great way to build loyalty, and it’s also a valuable feedback mechanism.
    • What your customer service policies?
    • Customers are a great feedback mechanism.
    • How quickly will you respond?
    • Response time should be realistic and consistent.
    • Keep customers in the loop and they will return.
    >>> Presented by: Sherry DaRosa
  • It’s amazing how a business can thrive when its customers only need to lift a finger.
    • Competitors Review
    • Register a Domain Name
    • Technology Tools
    • Web Development
    • Product Listing
    • Payment Options
    • Protection
    • Marketing
    • Alliances
    • Maintenance
    >>> Presented by: Sherry DaRosa TEN STEPS TO MOVE A BUSINESS ONLINE
  • The Internet, in fact, can work for any entrepreneurial personality. >>> Presented by: Sherry DaRosa CONCLUSION Never have entrepreneurs had such a clear, easy and relatively inexpensive opportunity to real a global marketplace for so many products and services. THANK YOU!