Are you playing Social Chess? Online Marketing Strategy for Small Business
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Online Marketing for Canadian Small Business is a crucial component to success. Calgary Social Media Professional and Search Engine Optimization Specialist Stuart Crawford from Ulistic shares his thoughts with the Calgary Mind Over Marketing Conference
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Are you playing Social Chess? Online Marketing Strategy for Small Business
- 1. Social Media! Search Engine Optimization! Facebook! Are you as confused as I am? Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 2. The reality online today! Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 3. Lots of people saying nothing intelligent Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 4. Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 5. But…endless opportunities to find the right people People to help you grow your business People that you can help Working together we can make a difference! Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 6. The Sky Is NOT Falling! Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 7. Social Media is an experiment Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 8. Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 9. Is your head ready to explode when someone mentions? Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 10. Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 11. But….we need to start Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 12. And we must keep things simple! Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 13. Social Media, SEO, Online Marketing must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 14. Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 15. Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 16. Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 17. Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 18. Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 19. What is today’s reality?…Where are we going? Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 20. Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 21. Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 22. Look before you leap! Plan before you post! Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 23. What can you do? RIGHT NOW Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 24. Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 25. What is your end goal? Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 26. Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 27. The Chess Pieces Pawns - directories Rooks – articles, associations and organizations Knights – Facebook, LinkedIn, Twitter Bishops – YouTube, Podcasts, Webinars, Teleseminars Queen – Blog (go anywhere, do anything, direct other pieces King - Marketing Website One move at a time and all moves impact each other Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 28. Pawns - Directories Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 29. Rooks – Organizations and Affiliations Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 30. Knight – Social Networks Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 31. Bishop – Social Media Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 32. The Queen – Your Blog Free Moving and Highly Effective Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 33. The King – Your Website Where Visitors Become Prospects Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 34. One move at a time and all moves impact each other Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 35. What should you focus on? Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 36. Open to try new things Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 37. It takes work Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 38. SWIPE! Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 39. Where can we help? Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 40. Conference Specials Call 403.775.2205 for details Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
- 41. Thank You Social Media must… Internet Consultants with a fresh approach to doing business online by empowering clients through education.
Editor's Notes
- Social Media is one big crowd…everyone is talking and listening is a challengeBut what about listening or finding your friends in the crowd?NEXT SLIDE
- There are lots of people making a bunch of noise, saying lots but saying nothing intelligent
- In the past there were people who said you will be out of business if you didn’t have a website…but some struggledYou will not go out of business is you are not using social media…NEXT
- People to help you grow your businessPeople that you can helpWorking together we can make a differenceNEXT SLIDE
- Contrary to popular belief – the sky is not falling!
- Is social media and online marketing – just one big experiment?I believe it is…we are shaking out what works right now…systems are being worked on…things are shaking out.
- Social Media is not a fad, it is not going away…NEXT
- Does your head feel like it is going to explode? When you and your colleagues talk about social media?
- But you may have a struggle against those who understand and embrace social media and the web to grow their business
- We need to start…take that first stepNEXT SLIDE
- My goal…keep things simple!
- Social Media, Search Engine Optimization and Online Marketing must be….
- Social Media is woven into the very fabric of our business communications…just like TELEPHONE - SLIDE
- Can you imagine doing business without this? LEAVE A PAUSE…LET THEM THINK ABOUT IT…NEXT SLIDE
- How about one of these? PAUSENEXT SLIDE
- How about one of these? PAUSENEXT SLIDE
- Will we say the same about these? PAUSENEXT SLIDE
- What can you right now to have a impact of your search results and make connections online? NEXT SLIDE
- My belief is everything one day will be in the cloud…
- But today…Here is the reality of the world we are entering intoPeople search online every day for products and services – when? Usually when they have a pain or an immediate needPeople are doing their background checks long before they call youPeople socialize online, share stories or their perceptions about your businessNever before has it been so easy to share
- You need to look before you leapPlan and organize before you post!
- What can you right now to have a impact of your search results and make connections online? NEXT SLIDE
- The Importance of your plans…there are four critical plans to business successYour Business PlanYour Marketing PlanYour Legacy PlanDisaster Recovery PlanFocus on the business and marketing plan…they must be aligned!Next slide…what is the end goal?
- In chess, the end goal is to lock your opponent in checkmate. Successful chess players under the strategy and the key roles each piece plays on the board?Do you understand the importance of each piece of your online strategyThe role of your website – What is the role of your website? - Convert visitors to leads…that is all? Maybe sell stuff for ecommerce…but the end goal is to CONVERT?What is the role of your social media strategies then? PAUSE
- What can you right now to have a impact of your search results and make connections online? NEXT SLIDE
- What can you right now to have a impact of your search results and make connections online? NEXT SLIDE
- What can you right now to have a impact of your search results and make connections online? NEXT SLIDE
- What can you right now to have a impact of your search results and make connections online? NEXT SLIDE
- Knights are very strategically leveraged on the chess board, so should your social media
- Knights are very strategically leveraged on the chess board, so should your social media
- A great blog allows you to make that difference, to engage with people, to share your experience and your stories
- Your website allows you to convert visitors to prospects and maybe even customers
- Remember
- Social Media is a big experiment…allow it is woven into our fibre of communication there is still a tremendous amount of experimenting going on.
- Social Media is a big experiment…allow it is woven into our fibre of communication there is still a tremendous amount of experimenting going on.