This document is a guide to sales enablement. It discusses how providing sales tools to give insights into prospects can improve sales metrics like cycle time, conversion rates, and reps achieving quota. It provides links to additional resources on sales enablement topics like content intelligence, relationship mapping, and digital body language.

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Businesses that invest in sales tools to
provide more insight about prospects see
results:
71% ear over year improvement in
y
sales cycle time
51% ear over year improvement in lead
y
conversion rates
54% ear over year improvement in the
y
percent of sales reps achieving
quota
Source: Aberdeen Group, Sales
Intelligence: The Secret to Sales Nirvana,
January 2009
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6. The Grande Guide to
Sales Enablement
http://www.eloqua.com/
platform/lead_management/sales_enablement/ and http://www.
eloqua.com/services/videos/Relationship_Mapping.html
https://www.visionedgemarketing.com/Content/Articles-on-
X Marketing-and-Sales-Alignment/menu-id-1.html
http://blog.eloqua.com/
http://digitalbodylanguage.blogspot.
com/search/label/sales%20enablement
X
http://marketinginteractions.typepad.com/
http://www.enableyoursales.com/blog/3-
reasons-why-the-enterprise-urgently-needs-content-intelligence/
X http://www.thesalesenabler.com/
http://salesenablement.wordpress.com/
http://blog.siriusdecisions.com/Blog/
http://www.bbmarketingplus.com/blog/
http://info.kadient.com/TheNewRulesofSalesEnablement.html
- http://media.eloqua.com/documents/
BeyondLeadFlow_eBook_SW.pdf
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Sales Enablement
http://www.eloqua.com/resources/whitepapers/Digital_Body_
Language_whitepaper.html
http://eloqua.icentera.com/exLink.
asp?8387709OX34Q48I42364137
https://www.salesleadershiproundtable.com
http://www.forrester.com/events/eventdetail?eventID=2438
http://www.leadresponsemanagement.org/mit_study
http://www.slideshare.net/lml999/
idc-sales-enablement-jan-2009-presentation
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