MyTrainLocal and RaceLinkUp help you grow registrations for your events. We help you enable athletes to be promoters of your event.

1. Growing Your Event
Social Media tools built for race and event directors.
Event Setup Instructions
powered by
www.MyTrainLocal.com
www.RaceLinkUp.com
© MyTrainLocal. All rights reserved.

2. #1
#2
Sign in* then click List
your events
* IMPORTANT: Signing in using Facebook enables you to promote events much
more easily across all of your Facebook pages and groups. WE DO NOT POST
WITHOUT YOUR ADVANCED APPROVAL.
© MyTrainLocal. All rights reserved.

3. Complete the details of your event.
IMPORTANT:
1) Provide a link to your registration page so we
can put it on your Facebook page(s)!
2) Claim the race.
3) Choose your race promoter/director company
© MyTrainLocal. All rights reserved. or create a new one.

4. Set up your race promoter profile.* If
your race is part of a series then
create the series logo here.
*This screen will only appear if you indicated a need
to create a new race promoter profile.
© MyTrainLocal. All rights reserved.

5. Add details, add sponsors and publish your event
Add your sponsor’s
logos and information so
they can be prominently
displayed and promoted
in your communications.
Describe your event.
Copy text straight from
your website if you wish. 1) Publish your race details and
Then insert a link to your registration link on your
your results or copy race Facebook page.
them right into your If you are Facebook connected your
listing. Facebook pages will automatically appear.
2) Easily add your calendar to
your website with our code
snippet.
© MyTrainLocal. All rights reserved.

6. PROMOTE!
Craft a single message to add
context to each of the posts
Share on your personal wall
& your race page wall
Share in any groups (offers
exceptional visibility!)
Link to any of the calendars you
have on MyTrainLocal and
RaceLinkUp & Invite anyone who
subscribes to your MyTrainLocal
and RaceLinkUp calendars (offers
exceptional visibility!)
© MyTrainLocal. All rights reserved.

7. Add Registration Discounts
- Create a discount code that is
“unlocked” only by athletes who
post your race details to their
Facebook page(s)!
- The details, but not the code*,
are listed in our directory.
- See your discount, but not the
code*, advertised on Facebook
and Google.
- See your discount, but not the
code*, rotated in our daily email
to thousands of athletes
*The discount code is only “unlocked” when
an athlete posts your race details to
Facebook. Then her friends have to post in
order to unlock their discount code. We
ensure it all happens and we provide the
confirmation stats for you!
© MyTrainLocal. All rights reserved.

8. Email Tools
Upload your entire race registration list, and any other
contact list, in order to communicate in a more effective
and targeted way.
The email customization tool lets you include any
deals, discounts, sponsor info and anything else
you’d like to communicate to your registrants OR
unregistered contact list.
We keep track of who is registered and who is
not based on the lists you give us. Now you can
mail to either list or all!
© MyTrainLocal. All rights reserved.

9. Review your listing
Visit your listing any time to
promote, send emails, make
changes to your event or track
how your event’s promotion
using Race Reach.
Race Reach shows you all the
places your event is getting
promotion and who is
promoting it!
© MyTrainLocal. All rights reserved.

10. Race Reach Dashboard
Only viewable by event owner
All the calendars your event is
linked to and how many
athletes show as attending
All your unlocked discounts
that have been claimed by
which athletes.
All the posts that have been
shared on Facebook and who
shared them.
Assuming a conservative assumption that
each post is seen by 25 Facebookers,
that’s 600 race info “invites” to friends for
this event.
© MyTrainLocal. All rights reserved.

11. Learn more
Contact:
Mark Luckinbill
919.279.0514
mark.luckinbill@mytrainlocal.com
© MyTrainLocal. All rights reserved.