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E245 autonomow week6

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Transcript

  • 1. defining our channel
    Team Autonomow
    ENGR-245 – Week 6 Presentation
  • 2. The Week in Review
  • 3.
  • 4. Key Channel Insights
    From The Dealer/Distributer Interviews
    Demonstration is necessary – “build it and they will come”
    Farmers expect personal and timely service/support. Relationships and trust are important
    Dealers have exclusive non-competes with manufacturers – but not a problem for Autonomow
    THEREFORE … use Dealers and Distributers
    From Our Mentors
    The Autonomow channel is inextricably linked with equipment/technological maturity
  • 5. Another pivot … This time the Channel
    Initial product will be complex
    Beyond traditional tractor operator experience
    Need feedback for algorithm training and product refinement
    High-touch service to ensure good customer experience, gain credibility and market share
    Direct Service
    Dealers
  • 6. Growth for Organic Farms
    Technology Matures
  • 7. Cost of the Channel – Phase I
    Yearly Revenue per unit $180K
    Rental: $1,500/day ASP (List $1,600)
    Productivity assumed 10 ac/day @ $200 saving/ac
    Expected utilization: 120 days per year (46% of weekdays)
    30 weeks per year, 4 days per week
    Yearly Costs per unit ($57K)
    Equipment Expense: $15K (5-year amortized)
    1/4 trainer/operator: $20K
    1/4 Transport/Maintenance: $10K
    1/4 Overhead: $12K
    ListPrice
    Revenue
    Cost of Goods(32%)
    Profit + SG&A + R&D
    (68%)
    EU Discounts
    End Consumer
    Source: Mark Leslie, Stanford GSB / Jon Feiber
  • 8. The Business Plan Canvas Updated
    Value-Driven
  • 34. Growth Path For Autonomow
  • 35. What’s Next?
    Technological Proof of Concept
    Focus on weed identification – harder than elimination
    ?
  • 36. Backup Slides