1. The Problem The problem in the market today is that the major coffee company's are so large and competitive, that the focus has shifted from the customer and gone to making a profit. The demand for specialty coffee is ever growing and I want to fill that demand and also provide an unforgettable customer experience. I talked to a customer that felt like just another face, another five dollar bill, another cup of old coffee. They felt ignored and average, like they were nothing special and that the goal was just to get their money. I want to remove this expectation from the customers eyes and create a truly unique experience for each individual that comes into my cafe.

3. Vision- A Cafe that is more than just coffee

4. Values- Integrity, Value, Quality, Connection, Inspiration

5. Strategy- Uncompromising Customer service and Coffee

7. Independent coffee shops equal $12 billion a year in annual sales

8. 50% of the U.S population drink coffee

9. http://www.e-importz.com/Support/specialty_coffee.htm

11. We are not serving children, We serve Adults

12. “ I have to have my coffee everyday, but I will not go to a place that doesn't have a good atmosphere and a friendly, welcoming staff.” - Shane Kline

14. Dunkin Donuts-adults, serve coffee, between $1-$4, advertise on tv, billboards and magazines. Their weakness is their appeal to only those in a hurry.

15. McDonalds- Adults, Food and Coffee, Between $1-$4, advertise everywhere. Their weakness is that they are seen as fast food, not a gourmet coffee shop.

16. Sales Forecast Sales January - March April- June July-September Website $70,000 $70,000 $70,000 Flyer $200 $200 $200 Business Cards $170 $170 $170 Logos $2,000 $1,900 $1,800 Total $72,370 $72,270 $72,170

17. Pro Forma Income Statement Rent Income $20,040 Taxes -4,500 Utilities -3,000 Miscellaneous -450 Subtotal -7950 Cashflow -12,090

18. Pro Forma Cash flow Cash flow 1 st year 2 nd year 3 rd year Net income 225,100 275,235 300,134 payments 62,400 64,500 66,600 Operating/net cash 162,700 210,735 233,534 Purchased equip 2,000 1,750 1,500 Investing/net cash 160,700 208,985 232,034

19. Pro Forma Balance sheet End year 1 End year 2 End year 3 Cash 225,100 275,235 300,134 Total current assets 225,100 275,235 300,134 equipment 2,000 1,750 1,500 Total assets 227,100 276,985 301,634 wages 62,400 64,500 66,600 Accts payable 3,000 3,500 3,850 Total liabilites 65,400 68,000 70,450

20. Key Ratios Year 1 Year 2 Year 3 Profitability 71% 75% 77% Liquidity 3.4 4.0 4.3 Leverage none none none Operating 1.95 2.08 2.11 Cash flow .20 .18 .16