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Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
Getting the most from your event with Blackbaud Heroix
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Getting the most from your event with Blackbaud Heroix

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Event fundraising is a fast paced environment that requires focus and nurturing to take off. These simple tips will help you get the most of your event - and offers unique advantages when using …

Event fundraising is a fast paced environment that requires focus and nurturing to take off. These simple tips will help you get the most of your event - and offers unique advantages when using Blackbaud Heroix to power your fundraising event.

Published in: Software, Technology, Business
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Transcript

  • 1. USING ONLINE TOOLS TO ENHANCE YOUR FUNDRAISING & YOUR BRAND
  • 2. Let’s start with the basics - get online!!
  • 3. #poweringphilanthropy Paper forms get lost, rained on…and worse yet try deciphering the penmanship!!
  • 4. #poweringphilanthropy Moving your sponsorship collection online allows you (and your supporters) with greater tools to manage the fundraising aspects of the event.
  • 5. #poweringphilanthropy And don’t just go online – design “mobile first” as your fundraisers are on the move!
  • 6. • Simplify the data collection as much as possible (do you really need that field?) • Minimise the number of steps/screens (scrolling ok, new pages loading…not so much) • Minimise the imagery/content to improve page load speed • Increase the size of key features, i.e. the donate button, gift levels, etc • Be mindful of drop-down selections TIPS TO MAKE YOUR DONATION PROCESS EASIER ON A MOBILE DEVICE #poweringphilanthropy
  • 7. Increase your net gift amount with Donor Cover
  • 8. #poweringphilanthropy The latest Blackbaud Heroix feature allows your supporters to donate a little bit more towards the transaction fee – meaning the donation amount gets to the charity in full.
  • 9. Think about the user journey
  • 10. #poweringphilanthropy
  • 11. #poweringphilanthropy
  • 12. • Capture the individual in the moment - Provide your supporters direction on how to set up a fundraiser page directly from the event information page - If there’s an event registration - link the event registration process to setting up a fundraising page - If you cannot directly link the processes onscreen – put the instructions in the email confirmation - Put instructions in the email confirmation anyway • Keep reminders about the fundraising portal in all communications to participants TIPS TO IMPROVING THE USER JOURNEY #poweringphilanthropy
  • 13. It’s your event – own your brand!
  • 14. #poweringphilanthropy
  • 15. #poweringphilanthropy
  • 16. • Make sure your brand is at the forefront of the experience • Create custom URLs which are also shareable / legible • Encourage promotion of your brand through sharable content / imagery TIPS ON BRANDING #poweringphilanthropy
  • 17. Keep your participants encouraged
  • 18. #poweringphilanthropy Help fundraisers to be more successful and they’ll be more likely to participate in future events.
  • 19. #poweringphilanthropy
  • 20. Use your event data
  • 21. #poweringphilanthropy Keep your community informed of your progress
  • 22. #poweringphilanthropy Leaderboards provide community and a bit of healthy competition
  • 23. Make your content work double-time
  • 24. #poweringphilanthropy Everyone loves an infographic!
  • 25. #poweringphilanthropy
  • 26. #poweringphilanthropy
  • 27. #poweringphilanthropy
  • 28. #poweringphilanthropy Encourage your participants to share their story and fundraising efforts socially
  • 29. • Make it easy • Identify what motivates your supporters and followers • React fast to trends (if appropriate) • Make them laugh (or express another strong emotion) • Keep it smart TIPS FOR MAKING YOUR CONTENT SHAREABLE #poweringphilanthropy
  • 30. • Don’t lose authenticity • Don’t lose the emotion • Don’t lose the personal touch (or your personality) • DO speak like a human being • DO be genuine • DO use your fundraising and communication knowhow SOME FINAL TIPS #poweringphilanthropy
  • 31. Thank you for attending! For more information & resources visit: www.blackbaud.co.uk/heroix

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