USING ONLINE TOOLS TO
ENHANCE YOUR FUNDRAISING &
YOUR BRAND
Let’s start with the basics - get online!!
#poweringphilanthropy
Paper forms get lost, rained on…and worse yet try deciphering the
penmanship!!
#poweringphilanthropy
Moving your sponsorship collection online allows you (and your
supporters) with greater tools to man...
#poweringphilanthropy
And don’t just go online – design “mobile first” as your fundraisers
are on the move!
• Simplify the data collection as much as possible (do you really need that field?)
• Minimise the number of steps/screens...
Increase your net gift amount with Donor Cover
#poweringphilanthropy
The latest Blackbaud Heroix feature allows your supporters to
donate a little bit more towards the t...
Think about the user journey
#poweringphilanthropy
#poweringphilanthropy
• Capture the individual in the moment
- Provide your supporters direction on how to set up a fundraiser page directly fro...
It’s your event – own your brand!
#poweringphilanthropy
#poweringphilanthropy
• Make sure your brand is at the forefront of the experience
• Create custom URLs which are also shareable / legible
• Enc...
Keep your participants encouraged
#poweringphilanthropy
Help fundraisers to be more successful and they’ll be more likely to
participate in future events.
#poweringphilanthropy
Use your event data
#poweringphilanthropy
Keep your community informed of your progress
#poweringphilanthropy
Leaderboards provide community and a bit of healthy competition
Make your content work double-time
#poweringphilanthropy
Everyone loves an infographic!
#poweringphilanthropy
#poweringphilanthropy
#poweringphilanthropy
#poweringphilanthropy
Encourage your participants to share their story and fundraising
efforts socially
• Make it easy
• Identify what motivates your supporters and followers
• React fast to trends (if appropriate)
• Make them...
• Don’t lose authenticity
• Don’t lose the emotion
• Don’t lose the personal touch (or your personality)
• DO speak like a...
Thank you for attending!
For more information & resources
visit: www.blackbaud.co.uk/heroix
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Getting the most from your event with Blackbaud Heroix

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Event fundraising is a fast paced environment that requires focus and nurturing to take off. These simple tips will help you get the most of your event - and offers unique advantages when using Blackbaud Heroix to power your fundraising event.

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Getting the most from your event with Blackbaud Heroix

  1. 1. USING ONLINE TOOLS TO ENHANCE YOUR FUNDRAISING & YOUR BRAND
  2. 2. Let’s start with the basics - get online!!
  3. 3. #poweringphilanthropy Paper forms get lost, rained on…and worse yet try deciphering the penmanship!!
  4. 4. #poweringphilanthropy Moving your sponsorship collection online allows you (and your supporters) with greater tools to manage the fundraising aspects of the event.
  5. 5. #poweringphilanthropy And don’t just go online – design “mobile first” as your fundraisers are on the move!
  6. 6. • Simplify the data collection as much as possible (do you really need that field?) • Minimise the number of steps/screens (scrolling ok, new pages loading…not so much) • Minimise the imagery/content to improve page load speed • Increase the size of key features, i.e. the donate button, gift levels, etc • Be mindful of drop-down selections TIPS TO MAKE YOUR DONATION PROCESS EASIER ON A MOBILE DEVICE #poweringphilanthropy
  7. 7. Increase your net gift amount with Donor Cover
  8. 8. #poweringphilanthropy The latest Blackbaud Heroix feature allows your supporters to donate a little bit more towards the transaction fee – meaning the donation amount gets to the charity in full.
  9. 9. Think about the user journey
  10. 10. #poweringphilanthropy
  11. 11. #poweringphilanthropy
  12. 12. • Capture the individual in the moment - Provide your supporters direction on how to set up a fundraiser page directly from the event information page - If there’s an event registration - link the event registration process to setting up a fundraising page - If you cannot directly link the processes onscreen – put the instructions in the email confirmation - Put instructions in the email confirmation anyway • Keep reminders about the fundraising portal in all communications to participants TIPS TO IMPROVING THE USER JOURNEY #poweringphilanthropy
  13. 13. It’s your event – own your brand!
  14. 14. #poweringphilanthropy
  15. 15. #poweringphilanthropy
  16. 16. • Make sure your brand is at the forefront of the experience • Create custom URLs which are also shareable / legible • Encourage promotion of your brand through sharable content / imagery TIPS ON BRANDING #poweringphilanthropy
  17. 17. Keep your participants encouraged
  18. 18. #poweringphilanthropy Help fundraisers to be more successful and they’ll be more likely to participate in future events.
  19. 19. #poweringphilanthropy
  20. 20. Use your event data
  21. 21. #poweringphilanthropy Keep your community informed of your progress
  22. 22. #poweringphilanthropy Leaderboards provide community and a bit of healthy competition
  23. 23. Make your content work double-time
  24. 24. #poweringphilanthropy Everyone loves an infographic!
  25. 25. #poweringphilanthropy
  26. 26. #poweringphilanthropy
  27. 27. #poweringphilanthropy
  28. 28. #poweringphilanthropy Encourage your participants to share their story and fundraising efforts socially
  29. 29. • Make it easy • Identify what motivates your supporters and followers • React fast to trends (if appropriate) • Make them laugh (or express another strong emotion) • Keep it smart TIPS FOR MAKING YOUR CONTENT SHAREABLE #poweringphilanthropy
  30. 30. • Don’t lose authenticity • Don’t lose the emotion • Don’t lose the personal touch (or your personality) • DO speak like a human being • DO be genuine • DO use your fundraising and communication knowhow SOME FINAL TIPS #poweringphilanthropy
  31. 31. Thank you for attending! For more information & resources visit: www.blackbaud.co.uk/heroix

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