Acer

Building an Asian Multinational

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object]

SWOT Acer early 80’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Going International „Local touch, global brand“ ,[object Object],[object Object],[object Object],[object Object],[object Object]

Going International „Local touch, global brand“ ,[object Object],[object Object],[object Object],[object Object]

Going International „Local touch, global brand“

Brand-recognition problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lack of international experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Price war and costs efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT ACER 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object]

Acer

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Acer