2. very plain and
bold needs to
be a .GIF that
Skeleton Plan flashes quotes
or ideas by the
company
logo does not
resemble
anything
unique about
the brand
searching
the website bar must be
grid is Added for
acceptable in FAQs and
which it is fast-track to
centralised certain
and have the information
tendency to
be a bilingual
website
blue
(rational) is
prefered
instead of
orange is
reduce font size, and
too
take away the (For)
energetic
3. please consider the following:
•
• Logo looks pixelated
•
•
The navigation buttons aren't working properly.
The Facebook, Twitter, …etc buttons should be colored to attract attention.
•
•
There is no site map, about us, at the bottom of the website.
In the navigation bar, contact us should be the last one on the right.
The orange color at the back is too bright, and makes the colors in the middle very dull, the blue color compliments the idea as it is a
• rational color and in the same time serene which resembles (islamic + investment)
upper banners must be dynamic as it shows potential and can be updated frequently based on what the company is trying to emphasis
• per year quarter, basically an inside banner Ad for itself
the main background as grey color is good for who is interested in this field to continue reading, works better than white.
4. Social networks
• twitter
• linkedin
points discussed in class:
1. twitter will help the amount of website visits, familiar with its client give it
sense of authenticity and trust, a well established company (the image of
the business)
2. also it will also help generate FAQ about the islamic system which can
start to generate word of mouth faster.
3. twitter is also cost effective...
4. linkedin: will be part of the creating online content.
5. please when considering social networks do not consider facebook
because it does not complement with the target audience as they log-in
facebook for non business reasons and more personal.
5. Prints
Newspapers such as:
• Gulf Newspapers (English)
• Al Khaleej newspapers (Arabic)
1. Alkhaleej is the first paper in the UAE.
2. Gulf News has the highest reach in UAE.
3. most of our target audience use traditional media which makes more sense when
they see it online, a QR code can be considered to as they can visit the website
instantly in the morning...
6. Magazines and Radio
• (The campaign middle east) is a good
magazine to feature the website
• also you might consider Abu Dhabi classic
FM radio station
