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Smart Content Selection
This document summarizes a training on using Drools5 for dynamic content selection. It discusses using Drools to track user interactions on a website, define temporal rules to correlate events, and react to identified situations. Examples include offering discounts for long focus on a product, suggesting related products based on selection patterns, warning of abandoned carts, and offering additional discounts for quick checkouts. The full training material and a demo application are available online.
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Smart Content Selection
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- 2. Smart Content SelectionPoC Drools5 Community Training version: 1.0-SNAPSHOT Release Date: 03/16/2011 Under The Creative Common License
- 3. Smart Content SelectionPoC Drools5 Community Training Course by Mauricio "Salaboy" Salatino and Esteban Aliverti is licensed under a Creative Commons Attribution 3.0 Unported License. Based on a work at salaboy.wordpress. com. Permissions beyond the scope of this license may be available at http: //salaboy.wordpress.com/.
- 4. Agenda Project Introduction Single UserAnalysis Multi User Trends Analysis Use Cases
- 5. Dynamic Content Selection DynamicContent Selection Application Proof of Concept to show Drools features Demonstrate the information that we can capture from the user interaction with different visual components Demonstrate how we can create a simple to enable non technical roles to define/validate what the application needs to do in different situations Demonstrate how we can react on different identified situations Download and Test: https://github.com/Salaboy/smart-content-selection
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- 7. Dynamic Content Selection DynamicContent Selection Application Drools will keep track of the status of our visual components for each use Drools will be listening events that will be generated during the user interaction Temporal rules will be defined to correlate the streams of events generated by one or multiple users
- 8. Dynamic Content Selection EventsCorrelation for a Single User Behavioral Event Stream Navigation Events Browsing Events Component Interaction Events Shopping Cart Event Stream
- 9. Dynamic Content Selection EventsCorrelation for a Multiple Users Trends Analysis More than X users selecting interacting with a Product in the last 2 minutes More than X users with similar products in their shopping carts More than X searches for a specific topic
- 10. Dynamic Content Selection BehavioralEvent Stream Page Navigation Events Links Clicks, Search Events Browsing Information Events Analyzing a component information (Focus, Scrolling, Resizing, etc) Multi Focus Analysis (selection patterns) Component Interaction Events Changing the component state (submitting a form, select a value that changes the state of the component)
- 11. Dynamic Content Selection ShoppingCart Event Stream Add Product To Cart Remove Product From Cart Checkout Products Empty Cart
- 12. Dynamic Content Selection UseCases for Single User Single Focus Interest Period Offer Discount Multi Focus / Pattern Selection Related Product Suggestion Abandoned Shopping Cart Warning Checkout Shopping Cart Quickly Related Product Offer
- 13. Dynamic Content Selection SingleFocus Interest Period Offer Discount
- 14. Dynamic Content Selection MultiFocus / Pattern Selection Related Product Suggestion
- 15. Dynamic Content Selection AbandonedShopping Cart Warning
- 16. Dynamic Content Selection CheckoutShopping Cart Quickly 10% Discount Voucher for future shops
- 17. Related Links You canfind more information, examples, tutorials and more in: Salaboy Blog http://salaboy.wordpress.com Esteban Blog http://ilesteban.wordpress.com Plug Tree Blog http://www.plugtree.com
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- 19. Enjoy! Questions andFeedback are always appreciated!
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