Google News-Publisher's perspective <ul>By Sajal Kayan <ul><li>e-mail : sajal@thaindian.com
Blog : www.sajalkayan.com
Twitter : @sajal
Facebook : sajal.kayan
Disclaimer : No Windows users were harmed in the creation of this presentation! </li></ul></ul>
What is Google News? <ul><li>An ”automated” news aggregator
Left beta in 2006
Uses StoryRank </li></ul>
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Google News - A publishers perspective

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This is a talk i gave on ranking methods on news.google.com . The presentation in itself wont make any sense without commentary. Ill blog about it... soon...

Published in: Technology, News & Politics
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Transcript of "Google News - A publishers perspective"

  1. 1. Google News-Publisher's perspective <ul>By Sajal Kayan <ul><li>e-mail : sajal@thaindian.com
  2. 2. Blog : www.sajalkayan.com
  3. 3. Twitter : @sajal
  4. 4. Facebook : sajal.kayan
  5. 5. Disclaimer : No Windows users were harmed in the creation of this presentation! </li></ul></ul>
  6. 6. What is Google News? <ul><li>An ”automated” news aggregator
  7. 7. Launched in 2001
  8. 8. Left beta in 2006
  9. 9. Uses StoryRank </li></ul>
  10. 10. Anatomy of Google News
  11. 11. How to get included?!?!1 <ul><li>APPLY!!!!!!11
  12. 12. Practice good SEO
  13. 13. 4 digit unique number
  14. 14. Read the docs...
  15. 15. APPLY!!!!!!1 </li></ul>
  16. 16. 2003 patent <ul><li>Blog at http://bit.ly/gpatent
  17. 17. Concept of Source Rank Expained
  18. 18. May/Maynot be relavent now </li></ul>
  19. 19. WTF is ”source rank”? <ul><li>Number/frequency of stories
  20. 20. Avg length of each story
  21. 21. Breaking News Score
  22. 22. Usage Pattern
  23. 23. Human Opinion
  24. 24. Circulation Stats
  25. 25. Size of staff/Bureus
  26. 26. Original named entities
  27. 27. Number of topics/Niche
  28. 28. International diversity based on IP
  29. 29. Writing Style </li></ul>
  30. 30. Recent Tips from Google <ul><li>Video at http://bit.ly/gntips
  31. 31. Populate category & edition from words
  32. 32. Fresh and new
  33. 33. Dupe detection – ”Citation” bad?
  34. 34. Local relevancy
  35. 35. Trusted Sources – a.k.a. ”Source Rank”/niche
  36. 36. Use Images!! - jpg only
  37. 37. Use Images!! - jpg only ← its important!
  38. 38. Use Images!! - jpg only ← its srsly important! </li></ul>
  39. 39. Conclusions <ul><li>Use images
  40. 40. Citation bad?
  41. 41. Be fast... be first... - Be alert
  42. 42. Googlebot is your friend
  43. 43. Experiment...innovate...
  44. 44. Stats … stats.... and more stats..
  45. 45. Add value to users! - Be evil but within limits! </li></ul>

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