Google News - A publishers perspective
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Google News - A publishers perspective

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This is a talk i gave on ranking methods on news.google.com . The presentation in itself wont make any sense without commentary. Ill blog about it... soon...

This is a talk i gave on ranking methods on news.google.com . The presentation in itself wont make any sense without commentary. Ill blog about it... soon...

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Google News - A publishers perspective Google News - A publishers perspective Presentation Transcript

  • Google News-Publisher's perspective
      By Sajal Kayan
      • e-mail : sajal@thaindian.com
      • Blog : www.sajalkayan.com
      • Twitter : @sajal
      • Facebook : sajal.kayan
      • Disclaimer : No Windows users were harmed in the creation of this presentation!
  • What is Google News?
    • An ”automated” news aggregator
    • Launched in 2001
    • Left beta in 2006
    • Uses StoryRank
  • Anatomy of Google News
  • How to get included?!?!1
    • APPLY!!!!!!11
    • Practice good SEO
    • 4 digit unique number
    • Read the docs...
    • APPLY!!!!!!1
  • 2003 patent
    • Blog at http://bit.ly/gpatent
    • Concept of Source Rank Expained
    • May/Maynot be relavent now
  • WTF is ”source rank”?
    • Number/frequency of stories
    • Avg length of each story
    • Breaking News Score
    • Usage Pattern
    • Human Opinion
    • Circulation Stats
    • Size of staff/Bureus
    • Original named entities
    • Number of topics/Niche
    • International diversity based on IP
    • Writing Style
  • Recent Tips from Google
    • Video at http://bit.ly/gntips
    • Populate category & edition from words
    • Fresh and new
    • Dupe detection – ”Citation” bad?
    • Local relevancy
    • Trusted Sources – a.k.a. ”Source Rank”/niche
    • Use Images!! - jpg only
    • Use Images!! - jpg only ← its important!
    • Use Images!! - jpg only ← its srsly important!
  • Conclusions
    • Use images
    • Citation bad?
    • Be fast... be first... - Be alert
    • Googlebot is your friend
    • Experiment...innovate...
    • Stats … stats.... and more stats..
    • Add value to users! - Be evil but within limits!