Digital marketing uses electronic devices like mobile phones and computers to market through social media, email, websites, listings, SEO, blogs and mobile optimization. Some key industries that use digital marketing are IT, healthcare, telecom, banking, manufacturing and education. Benefits include connecting with customers, branding, feedback, market news, competition and increased sales/loyalty. A digital marketing plan for a university analyzed the organization, marketing, finance, customers, competition and technology. Recommendations included using hashtags, links, engaging content, events and contests on Twitter to increase followers from 200 to over 250 in 2 months.

1. Presented by
Joy Saha

2. Digital marketing is a way of marketing by using electronic
devices like mobile, computer, tablets etc.
Types
 Social media marketing,
 Email Marketing,
 Website adds,
 Local listing,
 SEO,
 Blog Marketing
 Mobile optimized

3. 0
200
400
600
800
1000
1200
User in million
User in million

4.  IT/Software industry
 Health Care
 Telecom
 Banking
 Manufacturing
 Education

5.  Connecting with customers.
 Branding.
 Customer Feedback.
 Collect market news.
 Spying on competitor.
 Increase in sales.
 Maintain brand loyalty.

6.  The company
 Marketing
 Finance
 Human Resource
 Organizational Structure
 Operation
 The Customers
 The competition
 The Environment
 The Technology

7.  Understand Twitter marketing
 Role of twitter in digital marketing
 Understanding competitors strategies
 How to engage more traffic
 How to increase followers in twitter profile
 Strategies to be implemented

8.  Use #Hashtags in front of important words.
 Use website link to twitter account.
 Often tweet motivational content and link the blog.
 Providing some information which make people think and
attract the traffic.
 Tweet continuous basis about UWSB’s CEO lecture and
upcoming events.
 Play contest.
 Use campus picture in the background and header.

9. UWSB twitter profile before applying action plan

10. UWSB twitter profile after applying action plan.

11. 200
210
220
230
240
250
260
Follower
Changes in follower
23-Apr
14-Jun
16 %
increase in
Follower

12. 15th Feb-14 April 15th April-14th June
22
117
Retweet
Retweet

13. 0
5
10
15
20
25
No of visitor/ day in UWSB twitter profile
Increase in visitors
Apr 15,2013- Jun 8,2013
Feb 19,2013-Apr 14,2013
Percentage
increase 2300%

14.  Why MBA after BE/B-TECH?
 How to crack GDPI for MBA
 Financial Accounting
 Twitter as a marketing tool
 Talent v/s Attitude
 Positive Attitude
 Online Reputation Management

16.  Portals
 50 portals for UWSB
 23 portals for UID
 Back links
1. MICA
2. IBS
3. Durga Devi Saraf Institute of Management
4. Shanti Business School
5. Skyline College
6. NMIMS
7. IIPM
8. SP Jain
9. SIBM
10. IILM

17.  Testimonials
 Facebook posts in Alumni connect group
 Online Reputation Management

19.  To stay connected with all followers & attract the new
user UWSB should do quality of tweet in continuous
basis.
 Direct message should be sent in Twitter as well as in
Facebook to all alumni to maintain the symbiotic
relationship with them.

20.  UWSB should register in the portals (suggested portals
list) to increase the no of traffic in the website.
 Blog should be updated in regular basis.
 UWSB should make Google alerts.

24. Thank you