Shifting patterns of user engagement with ebooks

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Martha Sedgwick recently gave this presentation at the Online Information conference in London, December 2011

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  • Recent consolidation with purchasersPublishers are slightly later to the game
  • Shifting patterns of user engagement with ebooks

    1. 1. Shifting Patterns of User Engagement with EbooksMartha SedgwickSenior Manager Online Products, SAGE Los Angeles | London | New Delhi Singapore | Washington DC@coffeepot
    2. 2. Ebook availability amongst academic vendors has increased rapidly over the last decade 2009 – Barnes & Noble 1971 Project 2003 – Oxford release the NookGutenberg kicks 2011 – Oxford Scholarship Scholarship Online Re-launch off and the Online 2010 – Cambridge ebook is launches Books Online invented 2006 – MyiLibrary acquired by Ingram launches 1999 – NetLibrary Digital 2011 – Kindle Fire tablet launches with 40 2010 – iPad 2004 – first ink e-book released by Amazon publishers released by Apple reader released, the Sony Libre 2004 – Google Books 2011 – Google launches eBookstore 1997 – Palm 2000 – 2007 – launches releases first T&F ebook Amazon 2010 – PDA collection releases the EBSCO launches 2011 – iPad 2 Released Kindle acquires 2011 – by Apple NetLibrary Proquest 2003 - Google 2006 – Springer launches acquires Books site ebook collection with 10K Ebrary Launched titles SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    3. 3. Libraries are the prime purchasers ofebooks for the academic market Liverpool University = 200,000+ University of Stockholm = 200,000 Penn State University = 203,000 Duke University = 553,698 However, despite the high volume of purchases, studies have found that there is still relatively low awareness of the existence of ebooks. SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    4. 4. Emergence of mobile reading devicesSAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    5. 5. Despite this growth, the proportion of use onmobile for academic purposes is still low● “I might use a mobile for reading a journal article if I’m running late. I’ve thought about getting a Kindle, but haven’t taken the plunge yet.”● “I don’t use a mobile phone for academic purposes – I have an old-school phone and don’t have enough money to upgrade it.”● “I use my cell phone just for personal, not for my research.”● “I have an iPhone and a couple of times I’ve bought stuff on my iPhone for my work when I’ve been desperate.”● “I have an iPhone but I don’t use it for research, mostly for email”● “I have an iPhone and an iPad and I’ve looked at journal websites and articles on these devices, but I don’t actively use them for research, per se.” SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    6. 6. So, what is the impact of all of this onour users? SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    7. 7. SaturdayFriday 10.04am Tuesday 5.54pm - - Living room 2.30pm - Living room Ebook: Family Library Book: An relationships in Book: introduction to middle Cognitive brain and childhood Psychology behavior Saturday Tuesday 5.30 Sun 3.08pm -Dining - Library cafe 9.40_Train table Book: The station Book: How memory Book:children develop keepers Cognitive daughter psychology Tuesday Sunday 6.30 - Living 9.50pm – Saturday Train3.10pm - Dining room Book: How Book: table CognitiveBook: Cognitive children develop Psychology psychology Thursday Wednesday 5.33 - Living 1.24pm room Living room Book: TheMonday 9.45am Book:An memory - Dining table introdcution keepers Book: How to brain and daughterchildren develop behavior SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    8. 8. Give us one word that you would useto describe ebooks SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    9. 9. Skip Handy Easier Search Annoying Miss OutPractical Quick Convenient Scope Useful User-Unfriendly Frustrating Preconceptions Accessible Unknown Easy Less Heresy Cold SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    10. 10. Core use of ebooks is for quick lookups and reference, or discoverypurposes● Abdullah & Gibb (2008) – 2 most popular reasons for using ebooks are: finding relative content and selective reading● In our interviews, terms we hear associated to the use of ebooks include: “SKIM”, “PREVIEW”, “RE-READ”, “REFERENCE CHECKING” SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    11. 11. What features do you value most in online academic What features do you value most in online academic products? products? (2008 survey) 90.00% Academic Researchers 80.00% Postgraduates 70.00% Undergraduates 60.00%% selection 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Search facility Links through to Keyword and Access Useful to browse Easy to print Easy to link into Easy to read long Other SAGE Online Productsmaterials other related link opportunities from and discover materials Virtual Learning Angeles | London | New Delhi Los texts that are searching multiple small samples of EnvironmentsSingapore | Washington DC referenced in a geographic content to read (e.g. Blackboard, text locations at any WebCT, Moodle) time of the day
    12. 12. “I always read on paper. I’ve got a Mac and so when I find a paper I’minterested in I save the PDF within a project folder and then I’ll print it off andread it later.”Daniel, Lecturer, De Paul University, USA, 2008 “I use them to check references – I’ll type in a quote on Google and sometimes it throws up chapters of a book… If I want to buy a book [in print] I will always browse for a preview online.” Nina (PhD student, Education) 2011 “Ebooks are a bit like an added feature of print books. You can use them to search and find things, but then you ultimately want the print book to read.” James, PhD student, University of York, 2011 SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    13. 13. Printing and downloading is keySAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    14. 14. SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC Survey (2011)
    15. 15. Therefore, tight DRM is a pain“I hate one of the ebook sites because of the DRM restrictions to printing, and I don’t likereading on screen. The interface is very clunky and regularly crashes my browser.”James, PhD student, University of York, 2008 SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    16. 16. There is a shift towards more comfort with online reading‘A couple of times I’ve asked the library to buy a book andthey’ve bought the eBook version… I read them at home… I canimagine a scenario where I might use my iPhone if I needed to…but my worry is that you would lose the book”Paul (PhD student, History) 2011 “I use PDF downloads of ebooks constantly. We have copiers at AU that send PDFs to my email so I’m contantly scanning sections and chapters of books and then I search through the PDFs. I read the PDFs online, I rarely print them.” Kit, History, PhD, American University, 2011 “I use PDF downloads of ebooks constantly. We have copiers at AU that send PDFs to my email so I’m contantly scanning sections and chapters of books and then I search through the PDFs. I read the PDFs online, I rarely print them.” Kit, History, PhD, American University, 2011 SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    17. 17. The design of publisher ebook interfaces is adapting to these user needsSlide on publisher sites SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    18. 18. SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    19. 19. SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    20. 20. Supporting search and discoverythrough semantic linking Source: TemisSAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    21. 21. Concluding thoughts….SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC
    22. 22. Thank you! Martha Sedgwick, Senior Manager, Online Products Email: martha.sedgwick@sagepub.com Twitter: @coffeepot SAGE Online Products Los Angeles | London | New Delhi Singapore | Washington DC

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