SAGE's Jayne Marks presented to the International Reference Publishers Group about the impact of digital on publishing.

1. Along the digital transition curve Presented to the International Reference Publishers Group, January 2011 Jayne Marks Vice President, Library Information Group SAGE Publications

2. Overview How have journals developed online? What can reference publishing learn from the early adopters? Future trends

3. Transitioning journals into the digital age

4. Before 1995…… It used to be so easy! Annual print subscriptions – almost universal business model Administered by subscription agents Revenue and cost predictability

5. How the world has changed! Vast majority of journals now available electronically Journal Article New services – reference linking between publishers, search, bookmarking, alerting New challenges – discoverability, multiple digital formats New content types – video, podcasts

6. The challenges Promoting/supporting the brand identity in the article economy Ensuring content is discoverable Creating linking and searching options that users really need Balancing features and basic readability

14. What can reference publishers learns from journals? Be willing to view products as collections of pieces of content (no one reads from A to Z online! ) Be smart about search and linking – give users a smooth and useful browsing experience Make sure that you set up your content to be discoverable

15. What can reference publishers learns from journals? Be willing to view products as collections of pieces of content (no one reads from A to Z online! ) - metadata is king Be smart about search and linking – give users a smooth and useful browsing experience Make sure that you set up your content to be discoverable

16. What can reference publishers learns from journals? Be willing to view products as collections of pieces of content (no one reads from A to Z online! ) - metadata is king Be smart about search and linking – give users a smooth and useful browsing experience - CrossRef /semantic tagging Make sure that you set up your content to be discoverable

17. What can reference publishers learns from journals? Be willing to view products as collections of pieces of content (no one reads from A to Z online! ) - metadata is king Be smart about search and linking – give users a smooth and useful browsing experience - CrossRef /semantic tagging Make sure that you set up your content to be discoverable - “free” abstracts

21. Future trends Mobile – web enabled and apps Social networking – putting your content where the user is Semantic technology – providing relevant/useful links between content online Content agnostic products – users will want to mash up different types of content to create their own products