Along the Digital Curve

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SAGE's Jayne Marks presented to the International Reference Publishers Group about the impact of digital on publishing.

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Along the Digital Curve

  1. 1. Along the digital transition curve<br />Presented to the International Reference Publishers Group, January 2011<br />Jayne Marks<br />Vice President, Library Information Group<br />SAGE Publications<br />
  2. 2. Overview<br />How have journals developed online?<br />What can reference publishing learn from the early adopters?<br />Future trends<br />
  3. 3. Transitioning journals into the digital age<br />
  4. 4. Before 1995……<br />It used to be so easy!<br />Annual print subscriptions – almost universal business model<br />Administered by subscription agents<br />Revenue and cost predictability<br />
  5. 5. How the world has changed!<br />Vast majority of journals now available electronically <br />Journal Article<br />New services – reference linking between publishers, search, bookmarking, alerting<br />New challenges – discoverability, multiple digital formats<br />New content types – video, podcasts<br />
  6. 6. The challenges<br />Promoting/supporting the brand identity in the article economy<br />Ensuring content is discoverable<br />Creating linking and searching options that users really need<br />Balancing features and basic readability<br />
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  14. 14. What can reference publishers learns from journals?<br />Be willing to view products as collections of pieces of content (no one reads from A to Z online! ) <br />Be smart about search and linking – give users a smooth and useful browsing experience<br />Make sure that you set up your content to be discoverable<br />
  15. 15. What can reference publishers learns from journals?<br />Be willing to view products as collections of pieces of content (no one reads from A to Z online! ) - metadata is king<br />Be smart about search and linking – give users a smooth and useful browsing experience <br />Make sure that you set up your content to be discoverable <br />
  16. 16. What can reference publishers learns from journals?<br />Be willing to view products as collections of pieces of content (no one reads from A to Z online! ) - metadata is king<br />Be smart about search and linking – give users a smooth and useful browsing experience - CrossRef /semantic tagging<br />Make sure that you set up your content to be discoverable <br />
  17. 17. What can reference publishers learns from journals?<br />Be willing to view products as collections of pieces of content (no one reads from A to Z online! ) - metadata is king<br />Be smart about search and linking – give users a smooth and useful browsing experience - CrossRef /semantic tagging<br />Make sure that you set up your content to be discoverable - “free” abstracts<br />
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  21. 21. Future trends<br />Mobile – web enabled and apps<br />Social networking – putting your content where the user is<br />Semantic technology – providing relevant/useful links between content online<br />Content agnostic products – users will want to mash up different types of content to create their own products<br />

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