TAFE 2016 - Marketing to Millennials

1. MARKETING TO
By: Cassie Roberts
MILLENNIALS

2. ABOUT ME

6. Arkansas

9. WE’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!

10. BIG REVEAL…

11. I’M A MILLENIAL.

12. I TAKE SELFIES.

13. I HAVE A SELFIE STICK.

14. I CAN DO A LOT AT ONCE..

15. I SNAPCHAT.

16. LET’S SEE MY GENERATION ON GOOGLE
• IMAGE SEARCH: MILLENNIAL

17. IN MY SHOES…
To be a millennial is to hear constantly about how awful your generation is.
And to feel the need to agree, kind of politely.
Because you want that person to hire you.

18. MILLENNIAL MISUNDERSTANDINGS

19. ALL MILLENNIALS ARE LAZY

20. MILLENNIALS AT WORK
• Want to do something that is challenging
• Many millennials don’t think their skills are utilized
• Want to work for a purpose/cause
• 6 in 10 millennials said a cause is the reason they choose their job
• Want to contribute to the greater good

21. UNINTERESTED
Without these challenges, millennials often appear

23. MILLENNIALS ARE POOR

24. “Millennials were promised that if they followed the American
prescription for success, starting with a college degree, they’d be on a
track to profitable careers and respected roles in American society.”
-www.medium.com

25. UNEMPLOYMENT RATE
I graduated college I started grad school. ☺

26. AVERAGE STUDENT LOAN DEBT

27. STUDENT LOAN INTEREST RATES

28. MILLENNIALS ARE KNOW IT ALLS

29. WHO’S TO BLAME?
• Heavy researchers—alwayswant to look somethingup and prove the truth
• Natural skeptics—like to find it out ourselves, because we usually can in seconds (even on
the go from our phone)
• Most educatedgeneration–formally and with current resources

30. MILLENNIALS?
SO HOW DO YOU REACH

31. MILLENNIAL MARKETING
• AUTHENTIC
• MOBILE
• EXPERIENCE BASED

32. 1
FOCUS ON
AUTHENTICITY

33. OUTBOUND IS OUTINBOUND IS IN

35. OUTBOUND MARKETING IS OUT
• Each person absorbs around 2000 outbound marketing messages per
day. What’s our response?
• Creative ways to block: caller ID, spam filtering, TiVo/DVR, satellite
radio, NetFlix, Spotify, etc.
• Millennials are most likely to follow these trends

36. MILLENNIALS CUTTING THE CORD
OCTOBER 2015

37. INBOUND MARKETING IS IN
Millennials are most loyal to businesses that improve their customers’
lives with informative content.
• “How to” information, especially with video
• Industry buff-thought & leadership expertise
• Often times through non-traditional media channels

38. MAC COSMETICS

39. TACO BELL
• Started millennial “Word of the Day” campaign, to speak
millennials language
• IDEA: People ages 18 to 34 will perk up when hearing or reading
words that could have come from the mouths of their peers, as these
messages warrant comfort and trust.

40. ON FLEEK

41. ON FLEEK
On Fleek (fleeeek)
-Being Fresh. On point. Cool. Savy.

42. SNAPCHAT QUIZ
-Uses millennial fave Snapchat
-Interactive
-User-generated content
TACO BELL

43. LIVE MAS

44. RODEO ROCKSTAR

45. RODEO ROCKSTAR
User-generated content
Inclusion of video
Involve young people

46. 2
FOCUS ON
MOBILE

47. The Old Days
The Late 90’s
Today

48. 85% of millennials
OWN A SMARTPHONE

49. …AND RISING!

50. DESKTOP=MOBILE

51. GOOGLE LOVES MOBILE

52. HOW MILLENNIALS COMMUNICATE

53. LIKE INSTAGRAM PHOTO
SNAPCHAT
TEXT
PHONE CALL
EMAIL

54. INSTAGRAM ADS
New way to advertise to millennials
• Uses Facebook ad targeting-you’re already starting!
• Huge reach to the millennial market
• Only way to add a link is through a paid ad

55. CONNECTING ACCOUNTS

56. CHOOSE YOUR OBJECTIVE

57. SELECT INSTAGRAM

58. TEXT MESSAGE MARKETING

59. 98%
Text messages opened
in the first 5 minutes

60. TEXT MESSAGE MARKETING
• Last minute announcements
• Parking
• Tickets still left!
• Coupons at vendor stands
• Great way to engage a younger audience

61. WHY TEXT WORKS
OFFER MOBILE
BOGO tickets,
CLICK HERE!
www.bit.ly/834
County Fair

62. SNAPCHAT

63. FIND FRIENDS
• Publish your snap code on website and on other social so people can
find you

64. IDEAS FOR SNAPCHAT
• Post snaps to my “story” so everyone following you sees
• Live for 24 hours
• Show people new event features
• Send out behind-the-scenes photos and videos
• People can post a Snap of themselves at your event and send to you for a deal
• Snapchat them back with a coupon

65. SNAPPING
WHAT THE
SENDER SEES

66. WHAT THE
RECIPIENT
SEES
SNAPPING

68. USE VERTICAL VIDEO
• No more vertical video shaming!
• Big brands, like AT&T & NBC have noticed an 80% increase in ad
completion when videos are vertical
• Snapchat users watch 3 Billion vertical videos daily
• YouTube recently updated its interface to allow for full-screen play
of vertical videos

69. SPEAK MILLENNIAL WITH EMOJI!

70. EMOJI=PICTURE LETTER

71. IT’S VERY PRESIDENTIAL
“The White House Will Be Using Emoji to Appeal to Millennials”

72. EMOJI MARKETING
They say a picture is worth a thousand words – and emoji are just the
next evolution of communicating!
• Big brands like Oreo & GE are already in!
• Emotion is more effective than text by a factor of 2 to 1
• Include in social media marketing

73. LOOK FOR AN EMOJI CONNECTION
• Use emojis that relate to your brand
• This was retweeted over 150k times!

74. ECOMMERCE ON THE GO

75. CHANGE OF PACE
Imagine shopping with a Sears Catalog and MAILING OFF for your items!!
19971897 NOW

76. …IN 2 HOURS.
GET WHAT YOU WANT…

77. IS THIS THE FUTURE?

78. BUY BUTTONS EVERYWHERE

79. MOBILE ECOMMERCE

80. COMPETITORS
Compare with the right

81. MOBILE ECOMMERCE

82. MILLENNIALS WANT DISCOUNTS

83. EVERYBODY LOVES A DEAL

84. 3
FOCUS ON
EXPERIENCE

85. ___________EXPERIENCE
THINGS

86. POWER OF POSTING
• For millennials, posting about a cool experience is often cooler than
the cool experience itself!
• What will your event look like on social media?

87. AUSTIN CITY LIMITS

88. THE LINE

89. ON GOOGLE

90. ON SOCIAL

91. MY FRIENDS

93. VIDEO
TO MILLENNIALS
IS OFTEN THE MOST AUTHENTIC WAY TO DOCUMENT AN EXPERIENCE

94. PICS OR IT DIDN’T HAPPEN
VIDEO OR IT DIDN’T HAPPEN

95. 300 HOURS A MINUTE
USERS ARE ADDING
OF VIDEO CONTENT ON YOUTUBE

96. MOST IS MILLENNIAL

97. VIDEO MARKETING TO MILLENNIALS
• Include tasteful, intelligent humor—GEICO, Nationwide, etc.
• “Human” stories, things that seem real…or things that are
actually real!—Millennials on your fairgrounds
• Add your videos where millennials are—Snapchat, Instagram,
YouTube

98. MAKE MILLENNIALS SPECIAL
TAKE ADVANTAGE OF PICS/VIDEO OR IT DIDN’T HAPPEN! ☺

99. VIP EXPERIENCE
• Backstage tours
• Exclusive meet & greets
• Pre-event sneak peeks
• Private clubs/restrooms

100. VIP SEATING/BOX SEATS

101. USE AS GIVEAWAYS/OFFER CHEAP
NOT ALL ABOUT THE $$$

102. POWER OF POSTING
REMEMBER THE

104. “INFLUENCER” EVENTS

105. WHY MILLENNIALS?

106. AND WHAT IS THERE NOT TO
(except for maybe selfie sticks)

107. DON’T FORGET TO LEAVE YOUR CARD!

108. FREE ONLINE MARKETING TIPS
Website www.saffire.com
Facebook www.facebook.com/TeamSaffire
Twitter @TeamSaffire
Instagram teamsaffire
Pinterest teamsaffire
YouTube saffirestudio
Questions?

109. THANK YOU!
Cassie Roberts
cassie@saffire.com
www.saffire.comwww.saffire.comwww.saffire.comwww.saffire.com

110. 18 HOURS A DAY
Millennials spend about
consuming this media.

112. 2 hours
12:00pm-2:00pm
3 hours
1:00pm-4:00pm
3 hours
1:00pm-4:00pm
5 hours
12:00pm-5:00pm