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Unlike most eBook authors I tend not to put all of my marketing faith into the hands of
affiliates.
Oh it's nothing personal against the affiliate system. I just believe that when you
know how to sell your own eBooks, you're able to maintain a far more competitive edge.
So that's exactly what I do - 90% of the time.
So what about the remaining 10%? As you've probably guessed from the title of
this article, that's where I throw myself at the mercy of my affiliates and give them free
reign (and a 50% commission) to hawk my words of wisdom. And even though only a
small percentage of my eBooks are affiliate driven, I've still managed to attract a pretty
good team of super affiliates.
For the uninitiated, super affiliates are site owners who agree to promote your
products for a percentage of the sale. They pull dozens - and sometimes hundreds - of
sales with a single announcement to their subscriber list or blog. I have a couple of super
affiliates who have generated over 1,000 eBook sales a year for me. (When I calculated
those numbers it was truly a woo-hoo moment!)
So what does it take to attract these proverbial "needles in the haystack"? There
are a few key things you can do to help your cause:
Don't start putting out your affiliate feelers until you've tested your sales copy.
I have a super affiliate who promoted two eBooks I wrote. One eBook had sales
copy that produced a 7%-13% conversion rate, and the affiliate did really well sales wise.
When I came out with the other eBook I didn't test the sales copy before I
unleashed it to my super affiliates. Bad move! The copy for the second eBook produced a
paltry 1% conversion for that same affiliate. The lesson learned was simple - don't leave
the testing to your affiliates. You do the selling first. Prove that your copy has the chops
to convert, then invite affiliates on board.
Give affiliates are a meaty profit margin.
Contrary to popular belief, most super affiliates don't give a hoot about producing
volume.
They'd rather promote a higher priced eBook in order to get a greater commission
per sale with less sales, rather than promoting an eBook that paid a $10 commission and
trying to make up the profits with volume.
Case in point, I have an eBook that pays a $35 commission. I have a related title
that pays a $9.95 commission. Even though the second title was related to the first, and it

3. appeared to be an easy follow-up sale, almost none of my super affiliates (or non-super
affiliates, for that matter) chose to promote it.
As one super affiliate pointed out, the commission was too low. So if I'm creating
a product that I'd like to be affiliate backed, I make sure that I can offer at least $45 per
sale.
Allow affiliates to promote your new eBooks instead of you promoting them
directly to your previous buyers.
Even if it backfires in my face (which it has, as I explain below) I always give my
super affiliates first crack at promoting my new eBooks. They've supported me in the
past, so I like giving them the power to profit first.
Of course there's always the possibility that they may be in the midst of promoting
another title, or they're on vacation, or perhaps they just don't like your new stuff. But
they'll remember the gesture. And they may not be in a non-promoting mood forever.
When the time is right, they will remember your goodwill and push your work
accordingly.
Alexis Dawes talks about what it's like to sell ebooks
online through her blog. If you'd like to get an inside glimpse at the problems, pitfalls and
power moves ebook authors experience, click on over to (http://www.AlexisDawes.com).
Article Source:
http://EzineArticles.com/?expert=A_Dawes
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