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An analysis of English in the workplace: The communication needs of textile and clothing merchandisers Instructor: Dr. Pi-Ying Hsu Presenter: Wei – Ting Chien Date: November19, 2009 1
Citation  So-mui, F. L., & Mead, K. (2000). An analysis of English in the workplace: the communication needs of textile and clothing merchandisers. English for specific purpose, 19, 351-368. 2
Contents  I. Introduction  II. Literature Review  III. Methodology IV. Results & Conclusion V. Reflection 3
Background Textile and clothing industry is a major contributor to the Hong Kong economy and the largest employers within the manufacturing sector.                                                (So-mui & Mead, 2000) 4
Background  There is a highly demand for employers to hire employees who are good at language performance and usage in business context.                                            (So-mui & Mead, 2000) 5
Purposes of the study to investigate the workplace English needs of textile and clothing merchandiser to analyze the English usage  of communication of textile and clothing merchandiser 6
Literature Review There is a lack of sufficient training for majority of ESP teachers.                            (Hutchinson & Waters, 1987)  7
Literature Review Guidance and practice in the use of English communication in the context of business tend to be very limited.                                     (Louhiala-Salminen, 1996)  8
Subjects of the study 9
Design of the study Questionnaire  surveys Telephone  interviews Visit to the  workplace Authentic  workplace texts 10
Questionnaire surveys Complementary Questionnaires 300 Poly U 60 KTIT ,[object Object]
feedback
12 questions1. Extent of English usage 2. Countries with which business is     conducted 3. Common channels of communication 4. Preferred channels of communication 5. Purpose  of writing communication 6. Use of abbreviations in written messages 11
Interviewees 18 KTTI graduates Supervisors ,[object Object]
Graduates’ communication   needs Telephone interviews ,[object Object]
15 semi-structured questions12
[object Object],Analyzingthe writing style of authentic texts ,[object Object],13
Questionnaire Results Extent of English usage 14
Questionnaire Results Over 50% respondents of  spoken English Extent of English usage 15
Questionnaire Results Countries with which business is conducted  16
Questionnaire Results Most common channels of communication 17
Questionnaire Results Most preferred channels of communication 18
Questionnaire Results Main purposes of written communication 19
Questionnaire Results Use of abbreviations in written messages 20
Follow-up telephone interviews 21
Analysis of authentic workplace texts Presentation of the message 22
Analysis of authentic workplace texts Paragraphing ,[object Object]
Abbreviations23
Analysis of authentic workplace texts Grammatical accuracy 24
Analysis of authentic workplace texts Tone ,[object Object],25

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