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Individual Presentation  I I
 

Individual Presentation I I

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    Individual Presentation  I I Individual Presentation I I Presentation Transcript

    • An analysis of English in the workplace: The communication needs of textile and clothing merchandisers
      Instructor: Dr. Pi-Ying Hsu
      Presenter: Wei – Ting Chien
      Date: November19, 2009
      1
    • Citation
      So-mui, F. L., & Mead, K. (2000). An analysis of English in the workplace: the communication needs of textile and clothing merchandisers. English for specific purpose, 19, 351-368.
      2
    • Contents
      I. Introduction
      II. Literature Review
      III. Methodology
      IV. Results & Conclusion
      V. Reflection
      3
    • Background
      Textile and clothing industry is a major contributor to the Hong Kong economy and the largest employers within the manufacturing sector.
      (So-mui & Mead, 2000)
      4
    • Background
      There is a highly demand for employers to hire employees who are good at language performance and usage in business context.
      (So-mui & Mead, 2000)
      5
    • Purposes of the study
      to investigate the workplace English needs of textile and clothing merchandiser
      to analyze the English usage of communication of textile and clothing merchandiser
      6
    • Literature Review
      There is a lack of sufficient training for majority of ESP teachers.
      (Hutchinson & Waters, 1987)
      7
    • Literature Review
      Guidance and practice in the use of English communication in the context of business tend to be very limited.
      (Louhiala-Salminen, 1996)
      8
    • Subjects of the study
      9
    • Design of the study
      Questionnaire
      surveys
      Telephone
      interviews
      Visit to the
      workplace
      Authentic
      workplace texts
      10
    • Questionnaire surveys
      Complementary
      Questionnaires
      300 Poly U
      60 KTIT
      • 36 questions
      • feedback
      • 12 questions
      1. Extent of English usage
      2. Countries with which business is
      conducted
      3. Common channels of communication
      4. Preferred channels of communication
      5. Purpose of writing communication
      6. Use of abbreviations in written messages
      11
    • Interviewees
      18 KTTI graduates
      Supervisors
      • Communication profiles
      • Graduates’ communication
      needs
      Telephone interviews
      • Cantonese
      • 15 semi-structured questions
      12
      • Collection of authentic texts
      Analyzingthe writing style of authentic texts
      • Visit to the workplace
      13
    • Questionnaire Results
      Extent of English usage
      14
    • Questionnaire Results
      Over 50% respondents of spoken English
      Extent of English usage
      15
    • Questionnaire Results
      Countries with which business is conducted
      16
    • Questionnaire Results
      Most common channels of communication
      17
    • Questionnaire Results
      Most preferred channels of communication
      18
    • Questionnaire Results
      Main purposes of written communication
      19
    • Questionnaire Results
      Use of abbreviations in written messages
      20
    • Follow-up telephone interviews
      21
    • Analysis of authentic workplace texts
      Presentation of the message
      22
    • Analysis of authentic workplace texts
      Paragraphing
      • Headings and paragraph numbering
      • Abbreviations
      23
    • Analysis of authentic workplace texts
      Grammatical accuracy
      24
    • Analysis of authentic workplace texts
      Tone
      • Business jargon
      25
    • Analysis of authentic workplace texts
      Connectives
      • Incomplete sentences
      26
    • Company visits
      27
    • Conclusion
      Extensive use of English
      Extensive use of tax
      Specific purposes for communicating
      Use of authentic materials
      28
    • Reflection
      Some of literature are out-dated.
      No question samples provided .
      No interview protocol provided.
      No interviews with Poly U graduates.
      The findings would be valuable to ESP course designers.
      Merchandises of other industries would have similar needs.
      29
    • Thanks for
      your attention!
      30