Individual Presentation I I

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Individual Presentation I I

  1. 1. An analysis of English in the workplace: The communication needs of textile and clothing merchandisers<br />Instructor: Dr. Pi-Ying Hsu<br />Presenter: Wei – Ting Chien<br />Date: November19, 2009<br />1<br />
  2. 2. Citation <br />So-mui, F. L., & Mead, K. (2000). An analysis of English in the workplace: the communication needs of textile and clothing merchandisers. English for specific purpose, 19, 351-368.<br />2<br />
  3. 3. Contents <br />I. Introduction <br />II. Literature Review <br />III. Methodology<br />IV. Results & Conclusion<br />V. Reflection<br />3<br />
  4. 4. Background<br />Textile and clothing industry is a major contributor to the Hong Kong economy and the largest employers within the manufacturing sector. <br /> (So-mui & Mead, 2000)<br />4<br />
  5. 5. Background<br /> There is a highly demand for employers to hire employees who are good at language performance and usage in business context.<br /> (So-mui & Mead, 2000)<br />5<br />
  6. 6. Purposes of the study<br />to investigate the workplace English needs of textile and clothing merchandiser<br />to analyze the English usage of communication of textile and clothing merchandiser<br />6<br />
  7. 7. Literature Review<br />There is a lack of sufficient training for majority of ESP teachers.<br /> (Hutchinson & Waters, 1987) <br />7<br />
  8. 8. Literature Review<br />Guidance and practice in the use of English communication in the context of business tend to be very limited. <br /> (Louhiala-Salminen, 1996) <br />8<br />
  9. 9. Subjects of the study<br />9<br />
  10. 10. Design of the study<br />Questionnaire <br />surveys<br />Telephone <br />interviews<br />Visit to the<br /> workplace<br />Authentic <br />workplace texts<br />10<br />
  11. 11. Questionnaire surveys<br />Complementary<br />Questionnaires<br />300 Poly U<br />60 KTIT<br /><ul><li>36 questions
  12. 12. feedback
  13. 13. 12 questions</li></ul>1. Extent of English usage<br />2. Countries with which business is<br /> conducted<br />3. Common channels of communication<br />4. Preferred channels of communication<br />5. Purpose of writing communication<br />6. Use of abbreviations in written messages<br />11<br />
  14. 14. Interviewees<br />18 KTTI graduates<br />Supervisors<br /><ul><li>Communication profiles
  15. 15. Graduates’ communication </li></ul> needs<br />Telephone interviews<br /><ul><li>Cantonese
  16. 16. 15 semi-structured questions</li></ul>12<br />
  17. 17. <ul><li>Collection of authentic texts</li></ul>Analyzingthe writing style of authentic texts<br /><ul><li>Visit to the workplace</li></ul>13<br />
  18. 18. Questionnaire Results<br />Extent of English usage<br />14<br />
  19. 19. Questionnaire Results<br />Over 50% respondents of spoken English<br />Extent of English usage<br />15<br />
  20. 20. Questionnaire Results<br />Countries with which business is conducted <br />16<br />
  21. 21. Questionnaire Results<br />Most common channels of communication<br />17<br />
  22. 22. Questionnaire Results<br />Most preferred channels of communication<br />18<br />
  23. 23. Questionnaire Results<br />Main purposes of written communication<br />19<br />
  24. 24. Questionnaire Results<br />Use of abbreviations in written messages<br />20<br />
  25. 25. Follow-up telephone interviews<br />21<br />
  26. 26. Analysis of authentic workplace texts<br />Presentation of the message<br />22<br />
  27. 27. Analysis of authentic workplace texts<br />Paragraphing<br /><ul><li>Headings and paragraph numbering
  28. 28. Abbreviations</li></ul>23<br />
  29. 29. Analysis of authentic workplace texts<br />Grammatical accuracy<br />24<br />
  30. 30. Analysis of authentic workplace texts<br />Tone<br /><ul><li>Business jargon</li></ul>25<br />
  31. 31. Analysis of authentic workplace texts<br />Connectives <br /><ul><li>Incomplete sentences</li></ul>26<br />
  32. 32. Company visits<br />27<br />
  33. 33. Conclusion<br />Extensive use of English<br />Extensive use of tax<br />Specific purposes for communicating <br />Use of authentic materials<br />28<br />
  34. 34. Reflection <br />Some of literature are out-dated.<br />No question samples provided .<br />No interview protocol provided.<br />No interviews with Poly U graduates.<br />The findings would be valuable to ESP course designers.<br />Merchandises of other industries would have similar needs.<br />29<br />
  35. 35. Thanks for <br />your attention!<br />30<br />

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