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Why Most Startups Fail at Acquiring New Customers (and how you can succeed!)

by General Partner at CRV (Charles River Ventures) on Jan 02, 2014

  • 96,597 views

Draft presentation slides for my Stanford class on customer acquisition and sales. Overview on why most startups fail at acquiring customers. Covers: LTV, CAC, sales, and a number of other customer ...

Draft presentation slides for my Stanford class on customer acquisition and sales. Overview on why most startups fail at acquiring customers. Covers: LTV, CAC, sales, and a number of other customer channels such as SEM, pay per install, PR, social media, and others.

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  • alicjakaralus Alicja Karalus, Chief Executive Officer at Międzynarodowe Targi Poznańskie so interesting! when 'another day' will come? 2 months ago
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  • Sysprint Sysprint very good presentation. 2 months ago
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  • scottlisa scottlisa Product quality is matter to much & then marketing 3 months ago
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  • ChrisSaldana Chris Saldana Information was very good!!

    It looked very plain though, but perhaps you weren't aiming for looks.

    overall: B
    Good!!
    3 months ago
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  • dacoue Kuba Jeziorny, Digital/Content/Growth Marketing at Gov/Non-Gov Now, this I'd call some serious stuff. Well done & keep delivering, sir. 3 months ago
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  • banavo banavo Yes! definitely very helpful. I am involved in a start up in west Africa. Thanks Saar. 3 months ago
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  • seshadry seshadry Thank you for very useful information for start ups.
    Would you please permit me to download the presentation for my record. I assure that it will be pure for personal use and no reference of any sort will be made with out prior permission. Pl consider. I am at seshadry@gmail.com
    3 months ago
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  • xqqzme2 xqqzme2 Hello Saar - Great topic! Informative, however found presentation slide to busy & to long. KISS -- keep it simple s..... 3 months ago
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  • jhayesdc jhayesdc Your deck has hit solid topics for consideration. The one issue I don't see addressed is thinking they know or can do it all. Many of these issues would be skipped if the start-up's staff admitted they don't know everything. Self confidence is good to a point. 3 months ago
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  • TomLove2 Tom Love Enjoyed reading as we are getting ready for investor presentations and found several points that were helpful 3 months ago
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Why Most Startups Fail at Acquiring New Customers (and how you can succeed!) Why Most Startups Fail at Acquiring New Customers (and how you can succeed!) Presentation Transcript