1. WHY DO WE LIKE BRANDPAGES?

2. SOCIAL MEDIA SCARES MARKETEERS EVERY BRAND WANTS A BRANDPAGE BUT ONLY FEW MARKETEERS KNOW WHAT CONTENT A CONSUMER WANTS TO INTERACT WITH ON THIS BRANPAGE

3. SOCIAL MEDIA SCARES MARKETEERS SO IT’S TIME TO FIND OUT WHAT MOTIVATES CONSUMERS TO LIKE A BRANDPAGE

4. RESEARCH MODEL

5. RESEARCH METHOD STRUCTURED QUANTITATIVE ONLINE SURVEY NON PROBABILITY SAMPLING FLEMISCH YOUNGSTERS 12-25 YEARS OLD POPULATION (N = 1 302 065)

6. RESEARCH METHOD INFO CONVENIENCE <–> BETTER INFO <-> INTERACTION IDENTITY <-> SELF-EXPRESSION<-> BRAND ALTRUISM CORRELATION & FACTOR ANALYSIS

7. RESULTS AVERAGE VALUES

8. TESTS IN DIFFERENCES BETWEEN SEXES AND AGES INDICATE SIGNIFICANT DIFFERENCES SO IT SHOULD BE VERY USEFUL TO APPLY THE STUDY TO THE TARGET AUDIENCE OF YOUR OWN BRAND RESULTS AVERAGE VALUES

9. CONCLUSION KNOWING THE RIGHT DIRECTION MAXIMIZES LIKES MAXIMIZES ACTIVE LIKERS

10. DISCUSSION E: jan.dewulf@duvalguillaume.com QUESTIONS OR REMARKS? Photo - Sarah Eechaut T: jansta FB: facebook.com/jandewulf2 Li: linkedin.com/in/jandewulf2