Issue 5 | September 2011Welcome to FutureProof – The Futures Company’s regular briefing about current global strategic and consumer issueswith perspectives from our various international centres. Our purpose here is to broaden horizons and share some of ourbigger picture thinking with you. This edition includes: China is meeting consumer concerns over quality and safety in the rapidly expanding domestic markets. Ten Years On Looking back at consumer attitudes in the decade since 9/11. Social Networks The future of social networking will be FutureProof driven by consumer preferences for interaction.
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