Your SlideShare is downloading. ×
0
How To Market Yourself To Investors
How To Market Yourself To Investors
How To Market Yourself To Investors
How To Market Yourself To Investors
How To Market Yourself To Investors
How To Market Yourself To Investors
How To Market Yourself To Investors
How To Market Yourself To Investors
How To Market Yourself To Investors
How To Market Yourself To Investors
How To Market Yourself To Investors
How To Market Yourself To Investors
How To Market Yourself To Investors
How To Market Yourself To Investors
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How To Market Yourself To Investors

3,962

Published on

Published in: Business
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,962
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
114
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Picture this.     You’re an entrepreneur and are attending an emerging technology conference in a swanky hotel. At the end of the day, you decide to change clothes before going out for the night. You head over to the elevator bank, push the “Up” button, and step through the doors of a waiting elevator car. Just as the doors begin to close, you hear a voice shout out, “Hold the door, please.” You swing your notepad between the closing doors and, as they bounce back, through the door bounds a 40-something man who just happens to be one of the country’s top Venture Capitalists. What do you do?
  • Transcript

    • 1. How to MarketYourself to Investors – The Elevator Pitch
      By: Rup Jolly
    • 2. Topics we are going to cover:
      What is an elevator pitch?
      Why is it important?
      Example of a real pitch
      What makes a good elevator pitch?
      Applications
      Q&A Session
    • 3. What is an elevator pitch?
      An elevator pitch is designed to play the role of a primer; as a high-level and basic introduction to whatever it is that you are selling.
      Usually between 30 sec to 2 min
      http://www.youtube.com/watch?v=Tq0tan49rmc
    • 4. Why is an elevator pitch important?
      People like big picture examples
      Short attention spans
      It’s an awesome selling tool!
      It’s a teaching tool
      It gets to the point efficiently
      It can get you hired
      Example of a Scenario
    • 5. Example of an Elevator Pitch
      • Dragons Den:
      • 6. http://www.youtube.com/watch?v=dxBHqB2ATeY
    • What went wrong?
      • Let’s hear what you guys think!?!
    • Elements of a successful elevator pitch…
      • Introduce you to the 10 “C”s
      • 7. Other questions to answer to deliver effective investor pitches
    • Elements of a successful elevator pitch…
      1. Concise
      An effective elevator pitch contains as few words as possible, but no fewer.
      2. Clear
      Rather than being filled with acronyms and ten-dollar words, an effective elevator pitch can be understood by your grandparents, your spouse, and your children.
      3. Compelling
      An effective elevator pitch explains the problem your Solutionsolves.
      4. Credible
      An effective elevator pitch explains why you are qualified to see the problem and to build your Solution.
      5. Conceptual
      An effective elevator pitch stays at a fairly high level and does not go into too much unnecessary detail.
    • 8. Elements of a successful elevator pitch…
      6. Concrete
      As much as is possible, an effective elevator pitch is also specific and tangible.
      7. Consistent
      Every version of an effective elevator pitch conveys the same basic message.
      8. Customized
      An effective elevator pitch addresses the specific interests and concerns of the audience.
      9. Conversational
      Rather than being to close the deal, the goal of an elevator pitch is to just set the hook; to start a conversation, or dialogue, with the audience.
      10. Commerce
      You have a good understanding of your target market and why they will buy your product/service
    • 9. Elements of a successful elevator pitch…
      Questions to answer:
      • What is your USP? (Unique selling proposition)
      • 10. How is your product/service different and better than what’s available on the market?
      • 11. What is your track record of success?
      • 12. Who is your target market and what is growth rate & size of the opportunity?
      • 13. What problem do you solve?
      • 14. What is the investment required and ROI?
      • 15. What is your marketing/sales strategy?
    • Applications
      • Job Interviews
      • 16. Get funding for a new start-up idea
      • 17. Get approval on your projects
      • 18. Winning sales contracts
      • 19. Networking effectively
      • 20. Helping others understand you
      • 21. Getting Dates ;)
    • Example of a good one
      • Here is a simple example that’s only 1 minute long:
      • 22. http://www.youtube.com/watch?v=lYuMYlp0m2Q
    • Thanks!
      • Where to reach me:
      On Facebook: Rup Jolly
      Email:rup.jolly@xcino.com
      **Please email me for a copy of this presentation**
    • 23. Q&A Time
      • Any questions?

    ×