9/11 Charity Event featuring Muhammad Ali

1. September 11, 2011 | Corporate Sponsorhips

2. Life Changing Lives | Save the Date
September 11, 2011: The 4th Annual Life Changing Lives – One Nation. One Heart.
2011 Honorees: Three-time World Heavyweight Champion, boxing legend Muhammad Ali, former United States
Ambassador to Spain, George Argyros, and distinguished entrepreneur General William Lyon, USAF (Ret).
Event Emcee: Seven-time Emmy Award winner, sports commentator and journalist, Roy Firestone.
This year’s gala at The Grove of Anaheim will continue the tradition of honoring American heroes. Event proceeds will
bene t The Joe Foss Institute and Wounded Warrior Project. Additional support will bene t Chapman University and
The Muhammad Ali Center.
Honoree Honoree Honoree
Boxing Legend Ambassador General
Muhammad Ali George Argyros William Lyon

3. Life Changing Lives | About the Event
Recognizing individuals and organizations that have had a positive e ect – by inspiration or by action – on
the lives of those who have struggled with disease, loss or adverse situations.
The inaugural Life Changing Lives – “Success Outside the Game” gala honored sports legends John Elway, Dave
Win eld, and Tony Hawk for their success and contributions outside the sports arena. The sold-out event raised
nearly $1 million for charities, including Children’s Hospital of Orange County, Big Brothers Big Sisters, and
Orangewood Children’s Foundation. Subsequent galas have honored boxing champion Sugar Ray Leonard,
Olympic gold medalist Apolo Ohno, “Good Morning America” anchor Robin Roberts, NASA Astronaut and moon-
walker, Charlie Duke, Medal of Honer recipient, Tibor Rubin, and Tuskegee Airman Mitch Higgenbotham.
Celebrity performers and attendees have included: “The Soprano’s” award-winning cast, Rodney Peete and Holly
Robinson-Peete, Emmy Award winner Roy Firestone, platinum recording artist Elliott Yamin, Broadway star and
actress Jenifer Lewis, along with several top performers and winners from the hit television shows “American
Idol” and “So You Think You Can Dance.”
The generosity and support of many individuals has allowed LCL to support multiple organizations such as Make-
A-Wish Foundation of Orange County, Wounded Warrior Project, Susan G. Komen for the Cure, and Boys and Girls
Clubs of America.

6. Life Changing Lives | Press & Media
Past Coverage of Life Changing Lives has included:
• ABC World News Now
• ABC Radio Network
• Extra!
• CNN.com
• The Dennis Miller Show
• The Orange County Register
• Riviera Magazine
• Orange Coast Magazine
• KTLA Morning Show
• Numerous blogs and websites

7. Life Changing Lives | Key Sponsorship Bene ts
Aside from the stated bene ts relative to your sponsorship package, we will leverage our years of previous exposure
to have your brand included in local, national, and international media outlets, including television, print, radio, and
social media, in addition to the on-premise cross-promotional e orts using Life Changing Lives’ sponsor assets.
• Regional and National Television Exposure
• Increased Brand Awareness and Recognition
• Celebrity Participation
• Charitable A liation
• Client Hospitality and Entertainment
• Venue Signage
• Print and Internet Advertising
• Sampling and Collateral Distribution

8. Life Changing Lives | Corporate Sponsorship Opportunites
Gold Medalist | $100,000 Silver Medalist | $50,000
• Presenting Sponsor (eg. Presented by XYZ company) • Title Sponsor of VIP Reception
• Prominent exterior banner upper left or right placement (see • Banner inclusion exterior venue lower left or right (see
illustration of exterior banners) illustration of exterior banners)
• Logo placement on step and repeat • One table of 10 in tier one priority location
• Brand exclusivity • Logo placement on step and repeat
• Two oor seats at head table with honorees • Brand exclusivity
• Two tables of 10 in tier one premier location • Inclusion in printed and online materials
• Passes to VIP cocktail reception for you and your guests • Verbal recognition at the event
• Inclusion on all printed and online materials as Presenting Sponsor • Signage at event & VIP reception (provided by the brand and
• Link and presence on Life Changing Lives website approved by LCL committee)
• Verbal recognition at the event • DVD of photos from event for promotional use
• Signage at event & VIP reception (provided by the brand and • Full page advertisement in program book
approved by LCL committee) • Passes to VIP reception (if needed)
• DVD of photos from event for promotional use. • Opportunity for product sampling at the event
• Full page advertisement in program book (inside cover, front or
back as available)
• Opportunity for product sampling at event and in celebrity green
rooms
• Custom package available upon request
Bronze Medalist | $25,000
• Brand exclusivity • DVD of photos from event for promotional use
• Inclusion in most printed and online materials • Half page advertisement in program book
• Link and presence on Life Changing Lives website • Passes to VIP reception (if needed)
• One table of 10 in tier one • Opportunity for product sampling at the event
• Signage at the VIP reception (provided by the brand and
approved by LCL committee)

9. Life Changing Lives | Seating & Corporate Signage
To the right is a diagram of the seating / oor plan at The Grove of Anaheim.
Below are the exterior corporate signage options available to our sponsors
during the event at The Grove of Anaheim. Indoor signage also available.
• (3) Large Billboards – 12’W x 19’H
• (2) Medium Banners – 10’’ 6”W x 23’ 11” H
• (4) Small Banners – 4’W x 10’ 2”H

10. Michael Wasserman
The Invent Group
310-614-4669 phone
866-848-4626 fax
Michael@theinventgroup.com
Life Changing Lives. A scally-sponsored project of OneOC.
A501© (3) Nonpro t Tax ID # 95-2021700