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Producing massive change v1.0
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2. Climbing Stairs Link to video http://www.youtube.com/watch?v=2lXh2n0aPyw Video spotted via twitter.com/jeanneholm Click Anywhere on the stairs Image to Play Video
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5. Crossing the Chasm Geoffrey Moore, adapted the original Diffusion of Innovations curve created by Everett M. Rogers, to show how a technology startup can dominate the market if it can cross the chasm. Our experience shows that this modified curve applies to any manner of Change. New technology being one type of change. Chasm Image courtesy – http://jordanguiao.com
6. Head Fake Dr. Randy Pausch, Image courtesy - TIME.com Video clip courtesy – http://www.thelastlecture.com Click Anywhere on the picture to Play Video
13. Thank You Parting Thought tied to Opening Questions If you find that people are not adopting the change you are promoting, introspect & refine the program. Remind yourself about the types of change where you are a laggard yourself. Don’t diss the people who are resisting the change.
Editor's Notes
People generally avoid wearing seatbelts because Negative (one more step and takes more time to start driving), Immediate (time is spent now), Certain (its certain to delay me now) consequences outweigh Positive (protects me), Future (sometime in the unknowable future), Uncertain (Only if an accident happens to me).