“The companies that perform best over time build a social purpose into their operations that is as important as their economic purpose.” —Harvard Business Review

1. Why Critical Connections Should Be Your Online
Engagement and Community Building Partner
1. Background – I started in 2004 with social media engagements as a result of a need to
fulfill my own business development requirements. Quality and quantity of leads, valued
partners Ire changing and evolving every day. I needed to establish an adequate level of
relevancy and consistency that would make a difference to the bottom-line. These efforts
resulted in my ability to establish a credible brand that could deliver anticipated results.
During this time, I have served many clients from a variety of demographics. I have been
consistently ranked as a “Top Influencer” on LinkedIn for more than 4 years now and recently
recognized as being in the “Top 1%” of LinkedIn worldwide profiles for 2012.
2. Proven Expertise with Engagements – This is probably the most important
consideration in your due diligence. Each client has its own set of requirements and challenges.
I have filled call-to-action engagements such as Webinars, lunch-and-learn events, with pre-
qualified participants, and in some cases selected the appropriated venues via social media. I
invest the necessary time and effort to examine your criteria and align the approach to meet
and exceed your expectations. I can also provide materials for engagement evaluation and
participant follow-up.
3. Structure and Strength of the Channels – I have established formal agreements with
valued-based global partners that enable us to provide the latest and most comprehensive SEO,
Website Auditing, Social Media products and support services that can optimize your go-to-
market campaigns.
4. Integration Capabilities – While social media platforms are growing from a functionality
standpoint, you should have the ability to integrate your tools of choice. There are many off-
the-shelf tools available that might be a viable alternative. I can research and advise on any
requests.
5. Training and Technical Support – There are options to select from, whether it’s a
unique requirement or one of the packaged plans available. I can accommodate your requests
via on-site or online requirements.

2. 6. Assurances of Work Provided – I share, and in many cases own, the responsibility of
the success of my clients online business initiatives.
Contact info:
Richard Sink
Founder of Critical Connections with 30+ Years of Technology and 9+ Years of Online Business
Integration Expertise.
E: rsink@critical-connections.net
T: (949) 226-9844
Bio: www.linkedin.com/in/rsink