Social revolucion presentation

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  • 1. CULTURALSTRATEGIESMULTICULTURAL MARKETING & ADVERTISING FIRM BRINGS YOU THE FIRST OFFICIAL LATINO EVENT AT SXSW. THE SOCIAL REVOLUCIÓN AT SXSWiLatino Lounge, Revolucionario Awards, and Showcase
  • 2. OVERVIEW A GROWING PRESENCE : Latinos & Social Media I: THE THEME: The Social Revolució The intersection of Latinos, social media, and revoluciónes : THE PLAN: Lounge & ShowcasE A space to learn, innovate, connect, and celebrate The Social RevoluciónI: GUIDE TO A IÓN: Sponsorship O ortunities & Benefits Details about event reach at SXSWi and levels of sponsorship IV: WHO WE ARE: Cultural Strategies Introducing your SXSW Interactive team for The Social Revolución
  • 3. A growing presence Latinos + Social Media Tumblr Betw n April BETW N 2009 & 2011: 2010 and April 2011: Yah : Faceb k: 53% of Hispanics a e 80% Hispanic reach 70% Hispanic reach the internet on mobile25 million Hispanic visitors devices compared to 33% 22 million Hispanic visitors of non-Hispanics 125% Annual Hispanic growth YouTube: 2.5% 787,000 9% 58% Hispanic reach G gle: Hispanic reach Hispanic visitors Hispanic composition 18 million Hispanic visitors 77% Hispanic reach25% Annual Hispanic growth 24 million Hispanic visitors 251% Annual Hispanic growth
  • 4. Latinos + Social Media = The Social Revolución Oe M Co – Lie o M C It’s the exclamation of The Social Revolución: an interactive movement of Latinos using social media as a platform to create change. As the glowing spark that starts the fire of enthusiasm in followers around the world, these ambitious individuals and organizations have used live updates and candid images to spread ideas, foster communities, and inspire a worldwide audience into action. Premiering as the first and official Latino event at SXSWi, The Social Revolución will recognize and celebrate the authentic online cries happening in current cultural shifts and trends online, international and local causes, and innovative visions that have a positive effect on society. Let it be heard loud, let it no longer be ignored - Oye el canto of The Social Revolución.
  • 5. Ca ing In the months prior to SXSWi, we will launch an online campaign to select the top Latino individuals and/or organizations who are mobilizing, spreading information, and creating change online to be recognized in The Revolucionario Awards on the day of our a event. We will have six recognized individuals or organizations, 2 of each of the following categories: New Latino (offering cultural shifts online), Technology (innovation), and Mobilizing (causes).change • THE SOCIAL REVOLUCION/REVOLUCIONARIO AWARDS ONLINE CAMPAIGN WILL LAUNCH ON JANUARY 24, 2012.makers •NOMINATIONS WILL BE ACCEPTED AT WWW.SOCIALREVOLUCION.COM. •CELEBRITY JUDGES TO CHOOSE ONE OF THE WINNERS FOR EACH CATEGORYH RVOLUCIONARIO •FIRST, SECOND AND THIRD PLACE HONOREES WILL BE SELECTED AND AWARDS PROVIDED WITH A FREE PASS TO SXSW INTERACTIVE CONFERENCE, MARCH 9-12, 2012 INCLUDING HOTEL AND AIRFARE.
  • 6. The Plan – Part 1 March 11, 2012 4-8pm: The Social Revolución Latino Lounge eur: AN EVENING FOR LATINOS AND NON-LATINOS TO CONNECT The Revolucionario Awardees while celebrating Latinos in Social Media who are making Meet & Greet with social media influencers and honorees use of new technologies to connect internationally, spread• - Pending confirmation from members of votolatino.org, information, or potentially change the course of history in latism.org, latina.com, nacersano.org (March of the fields of cultural shifts online and facilitated by social Dimes).Latino inspired music, food, and entertainment media, the online amplification of movements and causes, Live Tweeting from the event, as well as other social and technological innovations for progress. This evening will networking opportunities feature The Revolucionario Awards for organizations and individuals who successfully use social media to connect Loo: Downtown Austin – TBD and improve life in the Latino community.
  • 7. The Plan – Part 1 March 11, 2012 The Social Revolución Showcase 4-8pm: The Social Revolución Latino Lounge eur: Live music from influential Latino Artists A musical line-up of some of Pending confirmation from Ozomatli, Lila Downs, Grupo the best current Latino Fantasma, Maneja Beto, DJ Peligrosa and more Latin American inspired food musicians for an evening of Hosted Bar and Signature Social Revolución Cocktails multicultural celebration.Interactive stations and social media opportunities such as video booths, live tweet projections, & crowdsourced party elements
  • 8. ➡ Will become part of the growing community of individuals and businesses that cultivate innovation through SXSW ➡ As a sponsor of the first official LatinoSXSWhy? Lounge at SXSWi, your brand will make a powerful statement that it recognizes theSPONSORSHIP BNIS growing influence of Latinos online ➡ Connect your brand with leading Latino and non-Latino voices online through our Revolucionario Awards ➡ Continuing recognition through ongoing social media engagement
  • 9. Guide to A ión Sponsorship o ortunities NAMING RIGHTS SPONSOR: $10,000 Name and logo on all branded event signage (web and print) Name and logo on all associated activities and promotions Invitation to VIP Meet & Greet Half-page ad in the SXSW Interactive program guide Two SXSW Interactive badges SPECIAL SPONSOR: $5,000 GENERAL SPONSOR: $3,000Name and logo on all branded event signage (web and print) Name only on event signage (web and print) Invitation to VIP Meet & Greet Invitation to VIP One SXSW Interactive badge Meet & Greet
  • 10. SXSWi 2011 Demographics LatinosPrevious A + Social Media endance numbers BETW N 2009 & 2011: 19,364: 49,126 Top Busine Profe ionals SXSW 2011 Total 2011 SXSW Represented: Marketing, Interactive Registrants Registrants Consultant, Web Developer, Non-Profit, Software Ages: Income:Under 21: 1% | 21-30: 31% Under $18,000: 4% | $18-35,000: 7% Development, E-Co erce,31-40: 40% | 41-50: 19% $35-55,000: 13% | $55-85,000: 19% Social Media, Educator, Media 51+: 9% $85-150,000: 31% | $150,000+: 26% Electronic, Venture Capital
  • 11. SXSW InteractiveClip from The World Comes To Austin by sxsw
  • 12. About Cultural Strategies Our Bee He ee e Wor.The Cultural Strategies team is made of idealistic creatives, social media references, and passionate strategists who design and implement campaigns that bridge the multicultural community and modern media messaging.
  • 13. Who We AreThe SOCIAL REVOLUCIóN Lead TEAM Armando Rayo Paulina Artieda Vice President, Associate Creative Engagement Director Jessika Gomez-Duarte Rebecca Wilson Research & Development Coordinator Project Coordinator THE SOCIAL REVOLUCIÓN SU ORT TEAMSebastian Puente Juan Tornoe Rafael Picco Natalie Gover CEO CMO Graphic Designer Marketing Consultant
  • 14. Let’s GetStarted.