Purpose• They are intended to advertise a song and the artist. Initially when they first became popular it was a very important part of promotion.
What is included in it?• Often music video’s include performance scenes, dancing, editing to the beat and a narrative that follows the lyrics.• HOWEVER music video’s have a desire to be memorable due to their purpose which means therefore that they don’t always stick to conventions. Some have no narrative and others don’t stick to generic conventions (some heavily use genre though)
Typical Music Videos• Include: Exotic locations
Typical Music Videos• Include: Night clubs
Typical Music Videos• Include: Iconic locations
Typical Music Videos• Include: atmospheric locations
Where are they found?• In modern life there are numerous music channels on which are dedicated to mostly playing music videos.• They can also be found online public video players such as you-tube. They can often be found on band websites.
The History of Music Video’s• The beginnings of music videos-Spooney Melodies in 1930 comprised of music with animations
The History of Music Video’s• As was Kompostion in Blau 1935
The History of Music Video’s• Bob Dylan’s Subterranean Homesick Blues was considered the first "modern" promotional film clip.
The History of Music Video’s• Music videos with the purpose of advertising slowly began with the premiere of Video Killed the Radio Star on MTV 1981.
The History of Music Video’s• Bohemian Rhapsody was considered at the forefront of editing when it was released and its success followed the popularity of producing music videos for the release of singles.