• Read case study and be ready to discuss in class
Pass/Fail, and Grade Requested students:
• Answer the attached questions and submit before class
via email firstname.lastname@example.org
• Answers can be in short paragraphs or bullet points.
• One page is sufficient
Define EMC’s customer centric approach. Why is social
media ideal to support customer centricity?
Look at EMC’s website (www.emc.com) Find one example of
inbound marketing, one example of customer listening.
What is a “VAR”? How can social media help EMC maintain
close customer relationships, despite its reliance on VARs?