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Emc case questions

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  • 1. ASSIGNMENT All • Read case study and be ready to discuss in class Pass/Fail, and Grade Requested students: • Answer the attached questions and submit before class via email ronpiovesan@gmail.com • Answers can be in short paragraphs or bullet points. • One page is sufficient
  • 2. EMC QUESTIONS Define EMC’s customer centric approach. Why is social media ideal to support customer centricity? Look at EMC’s website (www.emc.com) Find one example of inbound marketing, one example of customer listening. What is a “VAR”? How can social media help EMC maintain close customer relationships, despite its reliance on VARs?