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The Packaging Alliance Portfolio
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The Packaging Alliance Portfolio

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  • 1. T HE P ACKAGING A LLIANCE PORTFOLIO – DECEMBER 2008
  • 2. CLIENT GN Packaging Equipment
  • 3. GN PACKAGING EQUIPMENT
    • SITUATION
    • Client is a leading manufacturer of machinery for making sophisticated pouches and envelopes.
    • Client disbanded its marketing department in 2005.
    • Client was exhibiting at a major international trade show and existing staff were unable to devote time required to mount a corporate image program.
    • Timeframe for completion was 6-8 weeks.
  • 4. CORPORATE IMAGE CAMPAIGN
    • We developed the theme, “Challenging the Impossible” to reflect the client’s ability and track record of taking on difficult projects and delivering them on time and within budget.
    • The theme also
      • Suggested future potential for the client
      • Lent itself to inspiring employees
      • Could be executed across a variety of media.
  • 5. CORPORATE IMAGE CAMPAIGN
    • The corporate image campaign consisted of:
      • A 6-page brochure.
      • 4 market-oriented fact sheets.
      • 6 posters for the trade show exhibit
      • Multimedia presentation for the trade show exhibit
      • Press kit for the trade show
  • 6. COLLATERAL
  • 7. BROCHURE
    • The client had no corporate brochure, so we produced a 6-page foldout design with center pocket to double as brochure and presentation holder.
    • Black was used as primary color to emphasize category leadership and premium positioning.
  • 8. MARKET FACT SHEETS
    • We recommended targeting messages at key vertical markets and produced a series of 4 market-oriented fact sheets to illustrate the machinery used to make pouches or bags in each of these markets
  • 9. MARKET FACT SHEETS Medical Device Market Courier/Package Market Food/Beverage Market Intermediate Bulk Container Market
  • 10. TRADE SHOW POSTERS Click on title to return to presentation A series of six 30” x 36” Posters were produced on flame-retardant PVC for mounting in the client’s trade show exhibit. We carried on the “Challenging the Impossible” theme in the graphics, incorporating both photos of the machine and typical products produced on each machine.
  • 11. TRADE SHOW POSTERS Click on any image to see larger view.
  • 12. MULTIMEDIA
    • Because the client was not going to display a working machine in their exhibit, we recommended using a PowerPoint presentation, punctuated with video clips to demonstrate the features and benefits of each machine
  • 13. MULTIMEDIA
  • 14. PRESS KIT
    • To make the press kit stand out from others, we used a paper bubble mailing envelope with a packing list envelope with the client materials inside.
    • Members of the press found copies of the collateral material, plus a welcome letter form the president.
    • The supply of press kits was exhausted on the first day of the show.
  • 15. PROJECT TEAM
    • Coordination – The Packaging Alliance
    • Creative/Design – Beakbane Marketing
    • Photography – Gibson Group
    • Multimedia production – The Packaging Alliance
    • Public Relations – The Packaging Alliance
  • 16.  
  • 17. MEDICAL POUCH POSTER Click on title to return to presentation
  • 18. IBC BAG POSTER Click on title to return to presentation
  • 19. BREATHER BAG POSTER Click on title to return to presentation
  • 20. PACKING LIST POSTER Click on title to return to presentation
  • 21. STANDUP POUCH POSTER Click on title to return to presentation