8. Summary 0 Discussions and Reviews on Facebook Fan pages => This needs to change. Need to engage the fans. 0 reviews on Yelp Max. of 10 Connections on Linked In for Influencers 0 Tweets from Influencers about Sailing or Jeanneau No relevant blogs or blog presence found from the dealer network surveyed No link from Jeanneau FB Page to Dealer FB Pages Jeanneau, just like its customers, has a WORLDWIDE DEALER NETWORK Not much RELEVANT social presence for Jeanneau Dealers. Social channels are being used as a way to create business listings and awareness. NO REAL CUSTOMER CONVERSATIONS ARE BEING GENERATED BY DEALERS OR FOR DEALERS!! RECOMMENDATIONS Jeanneau Community should be accessible from Dealership pages Dealers need to be more active on Linked In and connect with the target market Dealer network should be used as a broadcasting channel Dealers should start tweeting sailing techniques and best practices, they should start sailing blogs regarding relevant content, and post direct youtube videos Form a Linked In group for Dealers Dealers need to start discussions and engage fans Need to reach Dealer Fan Network (not enough data for sentiment analysis) Dealers need to excite customers to post reviews on Yelp
10. Jeanneau Competitors Beneteau Parent of Jeanneau Catalina Yachts Hunter Marine Sabre Yachts Multiple Others Get list from Jeanneau Hunter Places & Spaces Website Blog, Knotline Newsletter Facebook Youtube Possible Influencers Hunter Marine Charles Spires President John Peterson Sales Mgr Steve WeddeDir of Prod Dev Julie Rezendes Vocal Customers Knotline Newsletter Pamela Mormino HunterOwners.com Over 10K owners Rick Sylvester Chuck Creel
11. Topics Issues Sentiments - Hunter Topics New Models/Features Completive Reviews Cruising Cooking On board Issues Quality Stability of Company Sentiment Mostly Positive
