Ebriks:- Holiday Shopping 2002

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Ebriks Infotech provides various big stories they used their database to tell stories. It have creating editorial ans data analysts on the same team . for more info visit our site at http://www.ebriks.com/

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Ebriks:- Holiday Shopping 2002

  1. 1. Stories that scale Content Marketing Show - 20.11.12 @amayfield @brilliantnoise brilliantnoise.com
  2. 2. Spoiler alert...
  3. 3. BIG DATA + BIG STORIES
  4. 4. Storytelling can SCALE PDR (cc) http://goo.gl/CEs8e
  5. 5. It is about Scaling your ability to tell stories....
  6. 6. It is about Your ability to listen to customer stories
  7. 7. What scale is not... Automated Dehumanised Numbers-led Blockbusters
  8. 8. It is about having one- to-one conversations that can scale
  9. 9. Small data-driven bull***t content http://goo.gl/MPpdb
  10. 10. Maybe your data isn’t big enough.
  11. 11. US elections 2012
  12. 12. “It was the quants what won it.”
  13. 13. "...they used their databases to tell stories. Or, more to the point, their databases and models were used so that Americans could tell stories to each other." Felix Salmon http://goo.gl/GxfMp
  14. 14. “Joined-up data that enables you to understand which stories to tell to who, and how and when they should be told. That's the future of marketing, right there.” Neil Perkin http://goo.gl/B6Mah
  15. 15. Stories that scale
  16. 16. Having creative / editorial and data analysts on the same team.
  17. 17. NUMBERS + STORIES
  18. 18. BIG DATA + CONTENT + CUSTOMER EXPERIENCE
  19. 19. Model first published Harvard Business Review Customer decision journey Bond Advocate Enjoy Buy Evaluate Mckinsey & Co’s Consumer Decision Journey Model Consider
  20. 20. Customer Centric Planning Search Engine Brand website Price Comparison Social Media 1 3 64 52 7 8 9 10 Consider Evaluate Buy Bond Advocate
  21. 21. Forrester’s Content Ecosystem
  22. 22. Storystream
  23. 23. BIG DATA + CONTENT + CUSTOMER EXPERIENCE
  24. 24. BIG DATA + BIG STORIES
  25. 25. There’s a white paper http://goo.gl/7uT1x
  26. 26. Download the paper at htt://brilliantnoise.com/ nokiapaper © 2012 Brilliant Noise - All rights reserved Ta-dah!

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