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Ebriks:- Holiday Shopping 2002
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Ebriks:- Holiday Shopping 2002

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Ebriks Infotech provides various big stories they used their database to tell stories. It have creating editorial ans data analysts on the same team . for more info visit our site at …

Ebriks Infotech provides various big stories they used their database to tell stories. It have creating editorial ans data analysts on the same team . for more info visit our site at http://www.ebriks.com/

Published in: Business, Technology

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  • 1. Stories that scale Content Marketing Show - 20.11.12 @amayfield @brilliantnoise brilliantnoise.com
  • 2. Spoiler alert...
  • 3. BIG DATA + BIG STORIES
  • 4. Storytelling can SCALE PDR (cc) http://goo.gl/CEs8e
  • 5. It is about Scaling your ability to tell stories....
  • 6. It is about Your ability to listen to customer stories
  • 7. What scale is not... Automated Dehumanised Numbers-led Blockbusters
  • 8. It is about having one- to-one conversations that can scale
  • 9. Small data-driven bull***t content http://goo.gl/MPpdb
  • 10. Maybe your data isn’t big enough.
  • 11. US elections 2012
  • 12. “It was the quants what won it.”
  • 13. "...they used their databases to tell stories. Or, more to the point, their databases and models were used so that Americans could tell stories to each other." Felix Salmon http://goo.gl/GxfMp
  • 14. “Joined-up data that enables you to understand which stories to tell to who, and how and when they should be told. That's the future of marketing, right there.” Neil Perkin http://goo.gl/B6Mah
  • 15. Stories that scale
  • 16. Having creative / editorial and data analysts on the same team.
  • 17. NUMBERS + STORIES
  • 18. BIG DATA + CONTENT + CUSTOMER EXPERIENCE
  • 19. Model first published Harvard Business Review Customer decision journey Bond Advocate Enjoy Buy Evaluate Mckinsey & Co’s Consumer Decision Journey Model Consider
  • 20. Customer Centric Planning Search Engine Brand website Price Comparison Social Media 1 3 64 52 7 8 9 10 Consider Evaluate Buy Bond Advocate
  • 21. Forrester’s Content Ecosystem
  • 22. Storystream
  • 23. BIG DATA + CONTENT + CUSTOMER EXPERIENCE
  • 24. BIG DATA + BIG STORIES
  • 25. There’s a white paper http://goo.gl/7uT1x
  • 26. Download the paper at htt://brilliantnoise.com/ nokiapaper © 2012 Brilliant Noise - All rights reserved Ta-dah!