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Content Marketing Show - 20.11.12
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Storytelling
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PDR (cc) http://goo.gl/CEs8e

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listen to
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Automated
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Small
data-driven
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content
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databases and models
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“Joined-up data that
enables you to
understand which
stories to tell to who,
and how and when
they should be told.
That's the future of
marketing, right
there.”
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Having
creative /
editorial and
data analysts
on the same
team.

BIG DATA
+
CONTENT
+
CUSTOMER EXPERIENCE

Model ﬁrst published Harvard Business Review
Customer decision
journey
Bond
Advocate
Enjoy
Buy
Evaluate
Mckinsey & Co’s Consumer Decision Journey Model
Consider

There’s a
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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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17. NUMBERS + STORIES

18. BIG DATA + CONTENT + CUSTOMER EXPERIENCE

19. Model ﬁrst published Harvard Business Review Customer decision journey Bond Advocate Enjoy Buy Evaluate Mckinsey & Co’s Consumer Decision Journey Model Consider

20.

21. Customer Centric Planning Search Engine Brand website Price Comparison Social Media 1 3 64 52 7 8 9 10 Consider Evaluate Buy Bond Advocate

22. Forrester’s Content Ecosystem

23.

24. Storystream

25. BIG DATA + CONTENT + CUSTOMER EXPERIENCE

26. BIG DATA + BIG STORIES

27. There’s a white paper http://goo.gl/7uT1x