Overview of Digital Marketing

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This presentation is about digital marketing in brief. Various medium of generating website traffic like SEM, PPC and SEO are introduced. Also, importance of Web Analytics is highlighted. Overall …

This presentation is about digital marketing in brief. Various medium of generating website traffic like SEM, PPC and SEO are introduced. Also, importance of Web Analytics is highlighted. Overall strategy aspect of Online marketing is discussed as well.

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  • 1. Digital Marketing
    A brief look at the new age
    by Rohan S| Asst. Manager – Web Properties | Logicserve(Broadplace Advertising)
  • 2. Agenda
    2
    Introduction
    Web presence
    Three pronged approach of building traffic
    Search
    Display
    Social
    Analyzing traffic
    Utilizing traffic
    The Strategy aspect
  • 3. Introduction
    As customers move from physical space to digital space, it becomes (very) important to make sure we follow their trail. Capturing the mind share of potential customers has always been the essential focus for marketers. Digital aspect adds a new dimension to do just this in many interesting ways. Add on is the ability of being able to track the real impact of your marketing efforts.
    3
  • 4. Web Presence
    4
  • 5. Three pronged approach
    5
  • 6. Search – the active approach
    6
  • 7. Display – the passive approach
    7
  • 8. Social – the engaging approach
    8
  • 9. Analyzing traffic
    9
  • 10. Utilizing traffic
    10
  • 11. The Strategy aspect
    11
  • 12. 12