8. Source: Comparing data from online and face-to-face surveys - Bobby Duffy and Kate Smith (MORI
Online) and George Terhanian and John Bremer (Harris Interactive)
9.
10.
11.
12. Better online:
• high management
• high income
• specialist audience
Better face-to-face:
• lower income
• elder
13.
14.
15.
16.
17.
18.
19. Source: Responding to sensitive questions in surveys: A comparison of results from Online panels, face to face, and self-
completion interviews.
20.
21.
22.
23. Source: Comparing data from online and face-to-face surveys - Bobby Duffy and Kate Smith (MORI
Online) and George Terhanian and John Bremer (Harris Interactive)
24.
25. Source: Comparing data from online and face-to-face surveys - Bobby Duffy and Kate Smith (MORI
Online) and George Terhanian and John Bremer (Harris Interactive
32. ATTENTION:
MUST BE FACE-TO-FACE
•
•
•
Source: Comparing data from online and face-to-face surveys - Bobby Duffy and Kate Smith (MORI
Online) and George Terhanian and John Bremer (Harris Interactive)
