Part 2/3 of SEO - On-page optimization http://www.inede.es/nuestros-programas/marketing-digital/presentacion/

1. On-­‐site
SEO
2/3
Rodney
Cullen
@rodcul
9
de
Febrero
de
2015

3. Keyword
Research
exercise
“gafas
de
sol”
(spain/spanish)
• Top
5
most
popular
brands
• Top
5
most
popular
ray
ban
models
• Top
5
most
popular
categories
• Most
popular
month

4. Excel
/
Google
Spreadsheets
• Lista
keywords
• Tab
por
sección
• Pivot
Tables
• CondiSonal
FormaTng
• Vlookup

8. hVp://www.screamingfrog.co.uk/seo-­‐spider/

12. Obvious
value

13. “SoY”
404

15. Phenomenal
UX

16. Phenomenal
UX

17. Performance
hVp://www.webpagetest.org/result/150209_GF_GYD/

23. Browserstack
-­‐
Screenshots
hVp://www.browserstack.com/screenshots/
de87d5e646ec62caf9c28ada5024aea754816c55

24. Responsive
design

25. TwiVer
Bootstrap

26. Separate
URLs
On
the
desktop
page
(h/p://www.example.com/page-­‐1),
add:
<link
rel="alternate"
media="only
screen
and
(max-­‐width:
640px)"
href="hVp://m.example.com/page-­‐1"
>
and
on
the
mobile
page
(h/p://m.example.com/page-­‐1),
the
required
annotaAon
should
be:
<link
rel="canonical"
href="hVp://www.example.com/page-­‐1"
>

27. “Mobile
friendly”
in
SERPS

29. Parameters
in
URL
• SorSng
hVp://www.entrenar.me/entrenadores?sort=raSng
hVp://www.entrenar.me/entrenadores?sort=name
• Filtering
hVp://www.entrenar.me/entrenadores?
distancekm=40
• PaginaSon

30. Parameters
in
URL

31. Canonical
URL

32. Canonical
URL

33. 4
clicks
rule

34. Content
in
HTML

35. Server
Headers
• 200
:
OK
• 301
:
Permanent
redirect
• 302
:
Temporary
redirect
• 4xx
:
Not
Found
• 5xx
:
Server
Error

36. Redirects
older
versions

37. robots.txt

38. sitemap.xml

39. SERP
Preview
Tool
hVp://dejanseo.com.au/serp-­‐preview-­‐tool/

40. MOZ
On
page
grader
hVps://moz.com/researchtools/on_page_grader_reports/1786097

41. Excercise:
Meta
Stle
&
DescripSon
(15
mins)
hVp://dejanseo.com.au/serp-­‐preview-­‐tool/
• 1-­‐3
pages
• (OpSonal)
Entrenar.me
:
Home,
Entrenador
Personal
Valencia,
Ficha
entrenador
personal
• Title,
DescripSon,
URL
• Screencapture
OR
text
to
rodcul@gmail.com

43. Facebook
OpenGraph
• hVps://developers.facebook.com/tools/debug/

44. SemanSc
Web:
Structured
Data

45. Rich
Snippets

46. Authorship
/
Google
Plus

47. MulSlingual
–
i18n
<link
rel="alternate"
href="hVp://example.com/en-­‐ie"
hreflang="en-­‐ie"
/>
<link
rel="alternate"
href="hVp://example.com/en-­‐ca"
hreflang="en-­‐ca"
/>
<link
rel="alternate"
href="hVp://example.com/en-­‐au"
hreflang="en-­‐au"
/>
<link
rel="alternate"
href="hVp://example.com/en"
hreflang="en"
/>

48. Excercise:
Live
SEO
Audit
(15
mins)
hVp://dejanseo.com.au/serp-­‐preview-­‐tool/
• 1-­‐3
Volunteers
• What’s
the
target
keyword?
• Page
specific:
– On
page
grader
– SuggesSons
• Site
specific

49. Wordpress
+
SEO
+
W3TC

50. SEO
Challenge
• New
domain
or
exisSng
domain
(only
increase
in
SEO
traffic
counts).
• Most
SEO
traffic
from
today
unSl
the
end
of
the
Master
(30
June
2015)
as
measured
by
Google
AnalyScs
(screenshots)
• hVp://groups.google.com/d/forum/seo-­‐mmd
seo-­‐mmd@googlegroups.com
• Teams
of
1-­‐2
people
• 50€
Amazon
giY
cerSficate
to
the
winner!
(minimum
3
teams
parScipaSng)

51. Muchas
gracias
aristoteles.canero@ucv.es