Rob Marandino Sono Bello Landing Page Evolution

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Rob Marandino

Rob Marandino Sono Bello landing page evolution.

Marketing

4/8/2014
Sono Bello Landing Page Evolution
January 2013 – April 2014

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Yvonne Chase has a strategy. She shows how hospitals can prepare for the paradigm shift of value-based purchasing. She has the exact revenue cycle tools and processes used to streamline patient access, coordinate patient care and conduct patient follow-up post discharge – all while monitoring patient interactions to ensure clear and accurate communication from the first point of contact to the last.

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Leading the Customer Experience Revolution. Customer experience is radically shifting to the forefront in healthcare. Examine the leadership role of marketing in driving excellence in service design, patient experience, and social engagement. Margaret Coughlin, SVP and Chief Marketing & Communications Officer Boston Children’s Hospital (Boston, MA); Suzanne Hendery, VP, Marketing & Public Affairs, Baystate Health (Springfield, MA); Paul Matsen, Chief Marketing & Communications Officer Cleveland Clinic (Cleveland, OH); Linda MacCracken, (Facilitator), Senior Principal, Accenture. Presented at the 2016 Healthcare Marketing & Physician Strategies Summit, Chicago, 5/22/2016

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In this webinar, Yvonne Chase of Mayo Clinic shares strategies to improve patient experience across the continuum of care - from pre-service to post-servcie activities. This presentation shares tools and processes used to streamline patient access, coordinate patient care and conduct patient follow-up post discharge - all while monitoring patient interactions to ensure clear and accurate communication from the first point of contact to the last.

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We hand-picked the most interesting, useful, credible factoids from 2015 (including the plethora of facts that came out of the 2nd Healthcare Analytics Summit) to create an easy-to-share presentation. The 55 factoids included in this presentation revealed several interesting healthcare trends: Trend #1: Healthcare analytics continue to improve outcomes and save money. For example, OSF’s predictive readmission model reduced its all-cause readmission rate to less than 10%. Trend #2: New technologies are improving patient engagement. For example, 73 percent of health executives surveyed see positive ROI from personalization technologies, and 76 percent of doctors say patient use of wearable health devices improves engagement. Trend #3: Patients and providers agree on data is useful but have security and interoperability concerns. For example, 83 percent of patients don’t trust EHR safety and security, and 83 percent of physicians are frustrated by EHR interoperability. Although a majority of healthcare leaders understand the importance of using analytics to improve outcomes and reduce costs, only 15% of hospitals use predictive analytics. We hope to see analytics use increase in 2016, and we’re excited to see how technology will continue to engage patients and lead to better health outcomes.

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Slides from a Modern Healthcare presentation. http://www.modernhealthcare.com/article/20150225/INFO/302259999/webinar-from-burnout-to-engagement-strategies-to-promote-physician Faced with long hours, unrelenting administrative burdens and the pressure to treat patients quickly, a growing number of physicians are experiencing burnout, a condition characterized by loss of empathy, exhaustion, and a low sense of accomplishment. According to a Mayo Clinic survey from 2012, nearly one in two U.S physicians reported at least one symptom of burnout, up from 22% in 2001. For hospitals with stressed caregivers, the stakes are high. Burned out, dissatisfied physicians are far more likely to make medical errors and are less able to communicate effectively with patients and co-workers. They're also at a higher risk for substance abuse and are more likely to leave clinical practice altogether.

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