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Creating Social Strategies   Leedom Presentation
 

Creating Social Strategies Leedom Presentation

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having a social media strategy is the difference between succeeding and failing, here is a presentation that will get you headed in the right direction.

having a social media strategy is the difference between succeeding and failing, here is a presentation that will get you headed in the right direction.

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    Creating Social Strategies   Leedom Presentation Creating Social Strategies Leedom Presentation Presentation Transcript

    • Creating Social Strategies
      The 4 Keys To Social Media Success For Auto Dealers
      By: Rob Hagen, Next Generation Dealer Services
    • Why Social Media?
      Traditional advertising breeds mistrust.
      It takes 1 peer recommendation to equal 200 traditional media impressions.
      People use social networks to be social, they want to be engaged.
      It’s where the people are.
    • Get Your Thinking Straight
      Times are changing, car dealers no longer rule the roost.
      It’s better to NOT use social networks than to use them poorly.
      Having a Facebook fan page or a Twitter account doesn’t mean you’re using social media the right way.
      Social networks are NOT a stand in for traditional advertising.
      The less you pitch the more you sell.
    • The 3 Phases of Dealer Social Maturity
    • The 4 Steps
      Investigate
      Define Objectives
      Choose Actions
      Pick The Platforms
    • Investigate
      Investigate your market, where are people hanging out.
      Take good notes.
      Use Twitter, Facebook and other local forums.
      Don’t Skip This Step!
    • Define Objectives
      What do you want to accomplish?
      A S.M.A.R.T strategy.
      Specific
      Measurable
      Attainable
      Realistic
      Timely
      Reminder: High goals are frequently easier to achieve
      than a lower onesbecause they exert a higher level
      of motivational force.
    • Choose Actions
      What are the actions you will be performing to meet your objectives?
      How are you going to build community?
      Will you be blogging? Podcasting?
      Will you be including social media with your offline advertising?
    • Pick Your Platforms
      Don’t put the cart before the horse, choose your platforms last.
      Which platforms will aid you in completing your actions so that you can reach your objectives.
      Use the notes you took in step one!
    • Contact Me
      RobH@NextGenDealer.com
      Cell: 225-938-0993
      Site: NextGenDealer.com