Creating Social Strategies   Leedom Presentation
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having a social media strategy is the difference between succeeding and failing, here is a presentation that will get you headed in the right direction.

having a social media strategy is the difference between succeeding and failing, here is a presentation that will get you headed in the right direction.

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Creating Social Strategies Leedom Presentation Presentation Transcript

  • 1. Creating Social Strategies
    The 4 Keys To Social Media Success For Auto Dealers
    By: Rob Hagen, Next Generation Dealer Services
  • 2. Why Social Media?
    Traditional advertising breeds mistrust.
    It takes 1 peer recommendation to equal 200 traditional media impressions.
    People use social networks to be social, they want to be engaged.
    It’s where the people are.
  • 3. Get Your Thinking Straight
    Times are changing, car dealers no longer rule the roost.
    It’s better to NOT use social networks than to use them poorly.
    Having a Facebook fan page or a Twitter account doesn’t mean you’re using social media the right way.
    Social networks are NOT a stand in for traditional advertising.
    The less you pitch the more you sell.
  • 4. The 3 Phases of Dealer Social Maturity
  • 5. The 4 Steps
    Investigate
    Define Objectives
    Choose Actions
    Pick The Platforms
  • 6. Investigate
    Investigate your market, where are people hanging out.
    Take good notes.
    Use Twitter, Facebook and other local forums.
    Don’t Skip This Step!
  • 7. Define Objectives
    What do you want to accomplish?
    A S.M.A.R.T strategy.
    Specific
    Measurable
    Attainable
    Realistic
    Timely
    Reminder: High goals are frequently easier to achieve
    than a lower onesbecause they exert a higher level
    of motivational force.
  • 8. Choose Actions
    What are the actions you will be performing to meet your objectives?
    How are you going to build community?
    Will you be blogging? Podcasting?
    Will you be including social media with your offline advertising?
  • 9. Pick Your Platforms
    Don’t put the cart before the horse, choose your platforms last.
    Which platforms will aid you in completing your actions so that you can reach your objectives.
    Use the notes you took in step one!
  • 10. Contact Me
    RobH@NextGenDealer.com
    Cell: 225-938-0993
    Site: NextGenDealer.com