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Some thoughts on start-up for CSA Projects

Some thoughts on start-up for CSA Projects



A short presentation to a group of people interested in setting up a Community Supported Agriculture Scheme. ...

A short presentation to a group of people interested in setting up a Community Supported Agriculture Scheme.
It covers very briefly:
Some things to think about in a social business plan
A step-by-step marketing plan
Sources of further support



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    Some thoughts on start-up for CSA Projects Some thoughts on start-up for CSA Projects Presentation Transcript

    • Step-by-step starting out
      • Soil Association, 8 October 2008
    • What I’ll cover this morning
      • Some thoughts on business plans
      • What support is out there?
      • A few thoughts on relationship building
    • Who am I and what do I do?
      • Training - market research, marketing, social business planning
      • Consultancy - social enterprise
      • Mentoring
      • Writing
      Photo from Ant Smallwood via flickr.com
    • Business plans should…
      • Inspire
      • Tell a story
      • Engage
      • Help people to suspend disbelief
    • Before you begin - reflect
      • What social impact do you want to have?
      • What issues are there that you want to address?
      • Aim - to put your idea into context
      • Try to suspend judgement - maybe CSA isn’t the solution to the social issues you identify
    • DIY market research plan
      • Aim: to become a Zulu in your chosen market
      • Find out about
        • The market
        • Customers
        • Competitors and partners
      • Free technology - surveymonkey.com & research blogs.
      Photo from shtt! via flickr.com
    • So there’s need - but is there demand?
      • Is a CSA the answer to the issues identified?
      • You may believe your community needs a CSA - but will they really pay?
      • Let’s be honest - you never can tell 100%
      • You have to make your best judgement - based on the information you’ve found out.
    • Now you need a plan
      • A business plan is a work of fiction
      • To get people to believe it - you need to tell a good story
      • That story needs to be convincing and engaging
      • And it needs to be written in your tone of voice
    • Things you might include in your plan
      • Your business from your customer’s point of view/summary
      • Your context - research
      • Your vision, your mission, and your key objectives
      • Your main activities - which will achieve the above
      • Information about who’ll be involved
    • Things you might include in your plan
      • What money you’ll need to start out, what you will earn, what you will spend, and how you’ll manage your money
      • Nuts and bolts - operational issues
      • Legal issues: structure, liabilities, land ownership, planning…
      • Relationship building - your marketing plan
    • A monkey nutshell marketing plan
      • Work out what market you’re in
      • Put your business in context - research
      • Work out who your customers are
      • Work out what you’re going to offer them (features)
      • Work out what’s in it for them (benefits)
      • Agree some key messages (tell them about your benefits)
      • Start building relationships - do some marketing
    • Things that might work for you Local events Pay per click ads Ongoing research Website Signage/A Frame Mailshot Networking Business cards Local leafleting Partnerships Stunt Be friendly Flyers/Posters Talk to people Sponsorship Launch PR - good news Blog E-newsletter Word of mouth
    • Things you might include in your plan
      • What might go wrong - and what you’ll do about it (risk)
      • How you’ll know - and show - you’ve been successful
      • Where you’ll get help and support
      • What you will do next (action plan)
    • Some sources of support
      • Business Link - www.businesslink.gov.uk , www.businesslinkyorkshire.co.uk
      • Other local support initiatives - eg http://www.socialenterpriseincumbria.org/
      • Social Enterprise Coalition - www.socialenterprise.org.uk
      • School for Social Entrepreneurs - www.sse.org.uk
      • Other CSA’s and growing projects - not just in UK
      • For individuals - UnLtd - www.unltd.org.uk
      • Local Food, Soil Association and Plunkett Foundation
    • Other resources
      • Forth Sector business planning guide for social enterprises
      • www.forthsector.org.uk/resources.htm
    • Other resources
      • Lots more info on all aspects of social business planning
      • www.socialbusinessconsulting.co.uk
    • Other resources
      • Your chance to change the world
      • Craig Dearden Phillips
    • www.thesocialbusiness.co.uk
      • Blog about social enterprise
      • E-newsletter
      • [email_address]
      • 0113 257 3942