Soc Marketing Stronger Bottom Line Presentation


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  • Good evening and Thank you for taking time out of your busy schedule to learn about & discuss Appreciation & Relationship Marketing tonight. I’d like to open the presentation with a quote from Ken Blanchard, a highly regard author & business coach.
  • Soc Marketing Stronger Bottom Line Presentation

    1. 1. Appreciation & Relationship Marketing Make Stronger Relationships Stronger Bottom Line The Secret to Client Retention & Endless Referrals
    2. 2. Ken Blanchard “The Simple Truths of Services” <ul><li>“ Today your competitive advantage is not the quality of your product or the quality of your service. If you don’t have a high quality product or service, you’re NOT in the GAME. Your competitive advantage today cannot be price, because someone can always under cut your price. The real competitive advantage you have today is how you treat your customers. The ONLY thing your competition can’t take away from you is the RELATIONSHIP you & your people have with your customers.” </li></ul>
    3. 3. Why Do People Buy from You the 1 st time? <ul><li>Price </li></ul><ul><li>Incentive/Discount </li></ul><ul><li>Referred by Friend </li></ul><ul><li>Advertisement – print/direct mail/TV </li></ul><ul><li>Quality </li></ul><ul><li>Reputation/Brand Name </li></ul><ul><li>Sales Person - Relationship </li></ul>
    4. 4. Why Do People Buy from You Again, Again & Again? <ul><li>Price </li></ul><ul><li>Incentive/Discount </li></ul><ul><li>Advertisement – print/direct mail/TV </li></ul><ul><li>Quality & Reputation/Brand Name </li></ul><ul><li>Sales Person – Relationship </li></ul><ul><li>Customer Service - Relationship </li></ul><ul><li>Memorable Experience – Relationship </li></ul><ul><li>Trust, Respect and Like - Relationship </li></ul>
    5. 5. Why Do People Refer Others to You (“Raving Fans”)? <ul><li>Price </li></ul><ul><li>Incentive/Discount </li></ul><ul><li>Quality & Reputation/Brand Name </li></ul><ul><li>Sales Person – Relationship </li></ul><ul><li>Customer Service - Relationship </li></ul><ul><li>Memorable Experience – Relationship </li></ul><ul><li>Trust, Respect and Like - Relationship </li></ul>
    6. 6. Appreciation & Relationship Marketing <ul><li>Top 2 Reasons Why Clients Leave: </li></ul><ul><li>Because they feel you take their business for granted – Unappreciated! </li></ul><ul><li>They Forgot about you – Lost Relationship! </li></ul>
    7. 7. What is Appreciation & Relationship Marketing? <ul><li>Showing appreciation & gratitude to your clients & colleagues on a regular basis. </li></ul><ul><li>Appreciation & Gratitude win over self promotion every time! </li></ul><ul><li>Create an Enjoyable and Lasting Experience </li></ul><ul><li>Relationships are VALUED over the Bottom Line </li></ul><ul><li>LIFETIME Value of a RELATIONSHIP – repeat business from a client and their endless referrals. </li></ul>
    8. 8. Types of Appreciation & Relationship Marketing <ul><li>Personalized Newsletters with Information of Value and Interest – real &/or electronic </li></ul><ul><li>Unexpected Phone Calls – follow-up &/or hello, how is it going?; Can I help?; Any new challenges? </li></ul><ul><li>Promotional Products of value & use to the recipient – calendars, mugs, apparel & etc. </li></ul><ul><li>REAL Greeting Cards – sincere, heartfelt message of appreciation & recognition. </li></ul><ul><li>Unexpected Item-of-Value – send them a “Valued Client” offer or a nice Gift unrelated to your business. </li></ul><ul><li>Do something Different & Creative – separate yourself from the competition! </li></ul>
    9. 9. Wayne Dyer Author & Personal Growth Guru <ul><li>“ Stop complaining! Differentiate yourself from your competition. Don’t be a Duck. </li></ul><ul><li>Be an EAGLE!! </li></ul><ul><li>Ducks quack & complain. EAGLES soar above the crowd!” </li></ul>
    10. 10. Appreciation & Relationship Marketing SYSTEM <ul><li>Why don’t business professionals send cards of appreciation to their clients, colleagues, family and friends? </li></ul><ul><li>Time – buy a card, write the message, address the envelope, stamp & mail </li></ul><ul><li>Convenience – find address, too busy during the day, can’t find the right card, don’t have stamps </li></ul><ul><li>Cost - $2.00 - $5.00 per card </li></ul>
    11. 11. Productivity Tool – Time & Convenience <ul><li>Send a card in less than 60 seconds </li></ul><ul><li>Contact Manager – organized storage of your clients’ name, address & phone # </li></ul><ul><li>Birthday & Anniversary cards - receive an email reminder; even send them automatically. </li></ul><ul><li>Campaigns – send out cards to a group of clients or to 1 person with 1 click, i.e. Holiday Cards and Thank You for your business. </li></ul><ul><li>Great Gifts & Gifts Cards – packaged with your card via the system – easy & convenient. </li></ul>
    12. 12. Cost Effective Marketing Tool <ul><li>Hard Costs - Greeting Cards at 1/5 the cost of store bought </li></ul><ul><li>Manpower – SOC does the “grunt work” </li></ul><ul><li>Photo Upload & 3 Panel Cards – unique, creative & personal </li></ul><ul><li>Send great Gifts & Gift Cards – easy & fun </li></ul><ul><li>On-Demand – no minimum or maximum </li></ul><ul><li>Get PAID to use SendOutCards!! </li></ul><ul><li>“ You Create IT ….. We Print IT, Address IT, Stuff IT, Stamp IT and Mail IT” </li></ul>
    13. 13. Appreciation & Relationship Marketing <ul><li>Client Retention and Endless Referrals </li></ul><ul><li>Create RAVING FANS of You & Your Business </li></ul><ul><li>You want RELATIONAL Clients, not Transactional Customers </li></ul><ul><li>Create a Memorable Experience – send a card! Send a card & a Gift!! </li></ul><ul><li>“ Great Service come from the HEART” </li></ul><ul><li>“ People don’t care how much you know until they know how much you care” </li></ul>