A Economia das Redes Sociais e Mídias Sociais 2012
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A Economia das Redes Sociais e Mídias Sociais 2012

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Palestra do Rafael Kiso, Diretor de Novos Negócios da Focusnetworks e Consultor de Planejamento Estratégico Digital da MídiaNext, sobre como as Redes Sociais estão mudando a economia e se......

Palestra do Rafael Kiso, Diretor de Novos Negócios da Focusnetworks e Consultor de Planejamento Estratégico Digital da MídiaNext, sobre como as Redes Sociais estão mudando a economia e se transformando numa superpotência mundial. Estatísticas atualizadas sobre as mídias sociais em 2012.

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  • 1. De volta a 2012, vamos aos fatose dados...
  • 2. 901 MM+ monthly active users 80MM+ users800MM+ monthly users visit site 20MM+ users306MM+ monthly active users 11.7MM+ users500MM+ users 3MM+ users150MM+ users 51MM+ users115MM+ subscribers 48MM+ blogs250MM+ users
  • 3. Source: eMarketer; Brandon Hall Group and Covario, “How Does Integration of Social Media Marketing (SMM) Enhance…” May 19,2011Source: Edison Research and Arbitron, “The Social Habit II: The Edison Research/Arbitron Internet and Multimedia Study 2011,” May 28, 2911
  • 4. Source: ROI Research Inc., “S-Net: The Impact of Social Media” sponsored by Perfomics, June 7, 2011; eMarketer
  • 5. • $9.56: (money saved in triggering a fan into a purchase or other action assuming a constant acquisition cost of $1-per- click, compared to the cost for a non-fan; calculated by SocialCode). • 2 cents: (offer for 500 new fans for $10.51; eBay). • 57 cents: (offer for 1000 new fans for $57 by this fan- creating agency). • $1.07: (the cost of advertising on Facebook that encourages a user to become a “fan”; Webtrends). • $3.60: (as a media buy to reach 1 million fans; Vitrue). • $71.84: (extra amount fans spend vs. non-fans; Syncapse) • $136.38: (average annualized value of total fan purchases; Syncapse). • 20 extra visits to your web site: (vs. one visit from a non- fan; Hitwise).Source: How Much is a FAcebook Fan Worth? $10. Or Possibly 2 cents. Business InsiderSource: Why Brands Still Need Facebook “Fans”, AdAge Digital
  • 6. Source: PowerReviews and the e-tailing group, “2011 Social Shopping Study, Brief N: Consumer Research Dynamics, Facebook and CommunitiesSource: Millward Brown & Dynamic Logic, “The Value of a Fan” prepared for the World Federation of Advertisers (WFA), March 22, 2011
  • 7. The Realtime Report http://bit.ly/yAicJA UOL Tecnologia - http://bit.ly/PqWiwr
  • 8. Coréia do Norte AustráliaSuécia Israel Grécia Chile
  • 9. Google+ e o efeito nos negócios
  • 10. usuários do Google http://bit.ly/Oy3e9r
  • 11. http://on.mash.to/Oy4k4Y
  • 12. http://bit.ly/Oy5rle
  • 13. Source: eMarketer 2011
  • 14. Source:
  • 15. Em Dezembro de 2011, 62,9 bilhões de impressões de anúncios foram entregues no Brasil, alcançando 50,8 milhões de usuários. O destaque foi que o Facebook apareceu no estudo da comScore Ad Metrix como o principal veículo no mês, somando 17,4% de todas as impressões dos anúncios, enquanto a Netshoes liderou como principal anunciante com 2,5 bilhões de impressões.comScore: Facebook display ads dominate online ad spending in Brazil | News | Rapid TV News http://bit.ly/zdqnbw
  • 16. Source: eMarketer 2011
  • 17. Smartphone Usage Statistics 2012 [Infographic] | AnsonAlex.com http://bit.ly/FPga5Q
  • 18. • • – – – • –Source: Nielsen October 2011, Pew Internet and American Life Project, Kaiser Family Foundation 2005 Survey, Harvard Business Review 2007Source: Room 214 and Crimson Hexagon, “Digital Shifts: How New Media is Changing TV,” March 2 2011
  • 19. SocialTimes http://bit.ly/FPi32m
  • 20. nielsen-tablet-smartphone-tv-oct-2011.JPG http://bit.ly/x61CUa
  • 21. Mas o uso desses dispositivosainda é baixo... Será?
  • 22. Mobile Life
  • 23. CNET News http://cnet.co/zZLKMQ
  • 24. Source: BIA/Kelsey as cited in press release, March 3, 2011 | Source: Eversave, “Holiday Online Shopping and Daily Deals Websites,” provided to eMarketer ,Nov 11, 2010Source: JiWire, “Mobile Audience Insights Report: Q1 2011,” May 24, 2011 | Source: eMarketer, May 2011
  • 25. http://www.youtube.com/t/press_statistics
  • 26. Source: Association of National Advertisers (ANA) as cited in press release, Oct 10, 2011Source: DIGIDAY and YuMe, “State of the Industry on Digital Video,” April 12, 2011Source: Nielsen “Tops of 2011: Digital”
  • 27. Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive
  • 28. Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive
  • 29. Portanto...
  • 30. Source: LeWeb, CNET Dec 8 2011
  • 31. Source: eMarketer Feb 2011, U.S. Social Networking Usage: 2011 Demographic and Behavioral Trends
  • 32. Nós estamos testemunhando onascimento de uma eraverdadeiramente conectada,onde redes sociais fazem partedas nossas vidas através dosdiversos dispositivos online.
  • 33. Social Prism & Network Effect KnowledgeO Social Business é um conceito Managementque se resume em como umaempresa pode ser sustentável nos Social Financeiropróximos anos em quatro Mediaperspectivas corporativas baseadano Balanced Scorecard: Financeiro,Clientes, Processos Internos,Aprendizado & Crescimento, através Aprendizado & Átomo Visão e Clientes Social Estratégiado Átomo Social Digital. Crescimentohttp://bit.ly/9azRcN Crowdsourcing Processos Internos Co- creation Experience
  • 34. Source: Forrester Research, “Owned Media”
  • 35. Source: Booz & Company/Buddy Media Campaigns to Capabilities Social Media & Marketing 2011 Survey results
  • 36. DreamGrow Social Media http://bit.ly/ycHjOQ
  • 37. Source: Econsultancy, “Social Media and Online PR Report 2010” sponsored by bigmouthmedia; Note: n=347; eMarketerSource: MarketingSherpa, “2011 Social Marketing Benchmark Report, Nov 15, 2011; eMarketer
  • 38. Source: Chief Marketer, “2011 Social Marketing Survery,” Oct 1, 2011Source: Altimeter, Survey of Social Media Program Managers (Q1-Q2 2011), 140 respondents, all over 1000 employees
  • 39. Source: Booz & Company and Buddy Media, “Campaigns to Capabilities: Social Media & Marketing,” Oct 4, 2011
  • 40. Obrigado e até a próxima! Rafael Kiso rafael.kiso@focusnetworks.com.br Siga-me: @rkiso