These slides helped to facilitate a discussion between non-product start-up executives and existing / aspiring CEOs. The general theme of this presentation was to provide a visual framework behind my five 'tips" for building a product organization: choosing a domain, building a team, finding product-market fit, designing a business model, and the role of analytical measurement in fostering growth. Please note that this deck may be light on text, so for more information please visit: http://www.rishidean.com.

1. Rishi Dean
rishi@rishidean.com
www.rishidean.com
5 tips for ‘non-product’ start-up executives
TiE Leadership Program
January 13, 2010

2. Founding member of:
Cog in the wheel:
Formal and informal start‐up advisor
Hundreds of product cycles…with scars to prove it
Rishi Dean – www.rishidean.com

3. 1. W = F x d = xt
 Passion, interests, and market experience move mountains
2. DNA = B.G.C.C.
 Hire the right people: brains, guts, charisma, and character
3.
∫ Pr + Mkt
 Integrate product & market (find product / market fit)
4. lim $
tx
t →∞
 Understand the revenue potential of your business model
€ 5. Don’t forget your M.O.M.
€  Measure. Optimize. Monetize
€
Rishi Dean – www.rishidean.com

4. Rishi Dean – www.rishidean.com

5. Rishi Dean – www.rishidean.com

6. IDEAS
LEARN BUILD
Source: Eric Ries, The Lean Startup
DATA
CODE
MEASURE
Source: Kahneman, Tversky
Rishi Dean – www.rishidean.com

7. Source: Alex Osterwalder, Business Model Generation
Source: David Skok,For Entrepreneurs Blog
Rishi Dean – www.rishidean.com

8. Source: Dave McClures, Startup Metrics for Pirates

9.  E‐mail: rishi@rishidean.com
 Blog: rishidean.com
 Twitter: @rishidean